[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
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[Piano Music from Commercials] Introducing Heart-Touching Masterpieces (1–10)
future paintingFukuyama Masaharu
This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.
In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.
Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.
The song featured in the commercial, Mirai-e, was written specifically for this campaign.
Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.
Oriental WindHisaishi Joe
Masahiro Motoki and Mei Nagano appear as master tea artisans, speaking about Iemon as a tea they can confidently recommend.
The straightforward, head-on presentation of the product’s appeal gives a sense of refreshing honesty.
The BGM is “Oriental Wind,” a familiar tune from Iemon commercials.
Composed by Joe Hisaishi and one of his signature pieces, it features a piano performance with an elegant, distinctly Japanese melodic line.
It’s a beautiful piece often used at traditional Japanese-style weddings.
New Age CrisisJean Dawson
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
[Piano Pieces from Commercials] Introducing Moving Masterpieces (11–20)
Symphony No. 5 “Fate”Ludwig van Beethoven
This commercial uses CG to visualize Ryoma Sakamoto and leverages AI to recreate his voice.
Paired with Ryoma’s words about wanting to travel the world and absorb what he sees, the spot culminates in the striking tagline, “For those who keep challenging.” The background music is a remixed version of Beethoven’s iconic Symphony No.
5, “Fate.” It’s a compelling track that revitalizes a classical masterpiece with the tight beat of a drum machine.
Piano Sonata No. 16 in C major, K. 545, First Movement: AllegroWolfgang Amadeus Mozart
This commercial, which aired around the time of the 2025 House of Councillors election, carries a message encouraging people to participate in the vote.
One particularly memorable aspect is that it highlights the fact that you can bring and use your favorite pen when voting—an unexpected detail that likely caught many viewers’ interest.
Accompanying the simple yet striking visuals of lines being added with a pen to printed slide sheets is Mozart’s Piano Sonata No.
16 in C major, K.
545.
Although the piece has three movements in total, the commercial uses the first movement.
A staple as a piano practice piece, it features a refreshing, light, and lively melody that leaves you feeling clear and uplifted as you listen.
One OneTakagi Masakatsu
Starting with a scene of Ayami Nakajo riding a bicycle along the seaside, followed by a shot of her rinsing her hair with shampoo, this is a commercial for Kao’s Merit Pyuan.
The visuals leave a lasting impression of cleanliness and freshness, and the background music further enhances that crisp feel.
The song is “One One” by musician Masakatsu Takagi.
The characteristically Takagi pairing of piano and strings is beautiful, resulting in a track that feels wonderfully refreshing.
Nocturne No. 20 in C-sharp minor, Op. posth.Frédéric Chopin
This commercial talks about how a good TV is one that makes black look beautiful, and that with a VIERA that achieves this, your immersion in movies increases.
It features Koyuki speaking candidly and directly about the allure of black, building anticipation about what kind of black you’ll be able to see.
The piece of music that accentuates the gently tense mood of the visuals is Nocturne No.
20 in C-sharp minor, “posthumous.” Precisely because it’s a simple composition played only on piano, it adds a distinctive tension within its softness.
