[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
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[Piano Pieces from Commercials] Introducing Touching Masterpieces (21–30)
I want to be with you, not with a bouquetayaka
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
Fate -DIRT IS MELODY-Seizuka Shinya
It’s a commercial that conveys two things: that the Tokyo Daishoten is the major race that caps off the year, and the tense emotions of the people involved as they stake everything on that final event.
Centered around Elaiza Ikeda, various individuals look back on their year and speak about the Tokyo Daishoten, clearly communicating how important this race is.
Further heightening the tense atmosphere depicted in the visuals is the piece Fate, performed by Shinya Kiyozuka.
This piano-only rendition of a classical masterpiece, with its intensity, conveys a will to seize one’s destiny.
Wedding BellsPaper Twins feat. Halyn
In the promotional commercial for THINGS Aoyama Organic Garden, a wedding venue in Minami-Aoyama, the preparations for the wedding by the planner and the bride and groom are featured.
As they hold repeated meetings, the planner draws out the couple’s core values—things they themselves hadn’t even realized—and proposes a plan tailored to them.
The song playing in the first half of the commercial is titled “Wedding Bells.” In addition to its distinctive blend of beautiful piano tones, programmed beats, and crystalline chorus, the main vocal’s flowing melodic line is so elegant that it’s simply mesmerizing.
As Time Goes ByYuga
Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.
The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.
There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.
The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
Strings of LoveRyota Nozaki（Jazztronik）
This is a commercial announcing that THE STRINGS, a wedding venue located in Omotesando, has now opened in Hakata as well.
The ad focuses on showcasing the venue’s refined atmosphere, and watching it is sure to make you think, “I want to have my wedding here!” The commercial also features a song whose title echoes the venue’s name: “Strings of Love.” It’s an elegant and glamorous piece distinguished by the beautiful harmony of piano and strings.