[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
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[Piano Pieces from Commercials] Introducing Touching Masterpieces (21–30)
I want to be with you, not with a bouquetayaka
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
Tea For TwoDoris Day&Gordon Macrae
This commercial, which shows Naotaro Moriyama singing to the piano played by Issei Takahashi, promotes the enhanced umami of the new Namacha.
Between the scenes of Moriyama singing, there are also shots of him drinking tea that Takahashi offers him.
After taking a sip of Namacha, Moriyama lets out a gentle “hoh,” and that little moment lets you imagine how the tea tastes.
The song Moriyama sings in the commercial is Tea for Two, known as a jazz standard.
Born in 1924, the song has been covered by many artists, with Doris Day’s rendition being among the most famous.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
Strings of LoveRyota Nozaki（Jazztronik）
This is a commercial announcing that THE STRINGS, a wedding venue located in Omotesando, has now opened in Hakata as well.
The ad focuses on showcasing the venue’s refined atmosphere, and watching it is sure to make you think, “I want to have my wedding here!” The commercial also features a song whose title echoes the venue’s name: “Strings of Love.” It’s an elegant and glamorous piece distinguished by the beautiful harmony of piano and strings.
As Time Goes ByYuga
Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.
The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.
There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.
The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
YouHarper Rey
The introduction commercial for THINGS Aoyama Organic Garden shows a couple preparing for their wedding.
As they discuss their favorite things and interests, the meeting progresses, and the planner is shown crafting a wedding plan perfectly tailored to the two of them.
After watching this commercial, you’ll surely feel, “I want the planner at this venue to help us!” The song playing in the latter half of the video is You by Harper Rey.
Set to a piano accompaniment, it expresses warm, straightforward feelings for a loved one, and it’s sure to move your heart.
It’s a classic love song you’ll want to listen to while reading the lyrics.