[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
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[Piano Pieces from Commercials] Introducing Touching Masterpieces (21–30)
Fate -DIRT IS MELODY-Seizuka Shinya
It’s a commercial that conveys two things: that the Tokyo Daishoten is the major race that caps off the year, and the tense emotions of the people involved as they stake everything on that final event.
Centered around Elaiza Ikeda, various individuals look back on their year and speak about the Tokyo Daishoten, clearly communicating how important this race is.
Further heightening the tense atmosphere depicted in the visuals is the piece Fate, performed by Shinya Kiyozuka.
This piano-only rendition of a classical masterpiece, with its intensity, conveys a will to seize one’s destiny.
Wedding BellsPaper Twins feat. Halyn
In the promotional commercial for THINGS Aoyama Organic Garden, a wedding venue in Minami-Aoyama, the preparations for the wedding by the planner and the bride and groom are featured.
As they hold repeated meetings, the planner draws out the couple’s core values—things they themselves hadn’t even realized—and proposes a plan tailored to them.
The song playing in the first half of the commercial is titled “Wedding Bells.” In addition to its distinctive blend of beautiful piano tones, programmed beats, and crystalline chorus, the main vocal’s flowing melodic line is so elegant that it’s simply mesmerizing.
[Piano Pieces from Commercials] Introducing Moving Masterpieces (31–40)
Shimmy Shimmy YaOl’ Dirty Bastard
A track released in 1995 by American rapper and producer Ol’ Dirty Bastard.
It samples The Emotions’ 1969 track “I Like It.” The song has been used in many forms of media, including the film “Knocked Up” and Nike’s “Debate This” commercial.
SettlerBalmorhea
The track used in Intel’s Core i5 commercial.
It was released by Balmorhea, a six-piece post-rock band from Texas active since 2006.
It is included on their 2009 album “All is Wild, All is Silent.”
Lady LabyrinthLudovico Einaudi
A track featuring piano and percussion sounds.
It was released in 2009 by the Italian composer Ludovico Einaudi.
The track was used as background music on the British TV show Top Gear and in a commercial for the Nissan Leaf.
Original songZaitsu Ichirō
This commercial lightly and gently promotes Takemoto Piano, which buys pianos.
It features AI-animated dancing giraffes, and through its comical world, it conveys the message that viewers should feel free to call.
What really highlights the lightness of the visuals is the original song—once sung by Ichirō Zaitsu—that helped make the Takemoto Piano name widely known.
There are two versions of the track, one light and one gentle, but both straightforwardly sing of a single wish: for people to sell their pianos.
What’s New?Dara Sedaka
In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.
The commercial also included Dara Sedaka, who showcased her beautiful singing voice.
This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.