[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
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[Piano Pieces from Commercials] Introducing Touching Masterpieces (21–30)
YouHarper Rey
The introduction commercial for THINGS Aoyama Organic Garden shows a couple preparing for their wedding.
As they discuss their favorite things and interests, the meeting progresses, and the planner is shown crafting a wedding plan perfectly tailored to the two of them.
After watching this commercial, you’ll surely feel, “I want the planner at this venue to help us!” The song playing in the latter half of the video is You by Harper Rey.
Set to a piano accompaniment, it expresses warm, straightforward feelings for a loved one, and it’s sure to move your heart.
It’s a classic love song you’ll want to listen to while reading the lyrics.
Original songTakagi Masakatsu
This is a series of commercials in which Yo Oizumi plays an ENEOS employee and Haruna Kawaguchi plays a customer visiting a gas station.
The ads show Kawaguchi watching Oizumi with admiration as he earnestly dedicates himself to his work.
The piano piece that plays in this warm, gentle commercial is an original composition created specifically for it.
Composed by Masakatsu Takagi, the track has a calm, serene feel.
It’s a simple piano-only piece, but that simplicity lets the melody’s beauty stand out, and listening to it is truly soothing.
[Piano Pieces from Commercials] Introducing Moving Masterpieces (31–40)
Original songZaitsu Ichirō
This commercial lightly and gently promotes Takemoto Piano, which buys pianos.
It features AI-animated dancing giraffes, and through its comical world, it conveys the message that viewers should feel free to call.
What really highlights the lightness of the visuals is the original song—once sung by Ichirō Zaitsu—that helped make the Takemoto Piano name widely known.
There are two versions of the track, one light and one gentle, but both straightforwardly sing of a single wish: for people to sell their pianos.
What’s New?Dara Sedaka
In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.
The commercial also included Dara Sedaka, who showcased her beautiful singing voice.
This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.
Lady LabyrinthLudovico Einaudi
A track featuring piano and percussion sounds.
It was released in 2009 by the Italian composer Ludovico Einaudi.
The track was used as background music on the British TV show Top Gear and in a commercial for the Nissan Leaf.
The Last GoodbyeThe Kills
A gentle ballad featuring a nostalgic piano sound.
It was included on the indie rock band The Kills’ 2011 album “Blood Pressures.” The song was used in Under Armour’s “Rule Yourself” commercial.
SettlerBalmorhea
The track used in Intel’s Core i5 commercial.
It was released by Balmorhea, a six-piece post-rock band from Texas active since 2006.
It is included on their 2009 album “All is Wild, All is Silent.”