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Pocky commercial songs: a comprehensive introduction to the CM tracks through the years

Since its release in 1966, Pocky has been a popular snack across all generations.

Its commercials air frequently, so many of you have probably seen them while watching TV.

Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.

In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!

Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.

Pocky commercial songs: A comprehensive look at the CM tracks through the years (41–50)

Nagisasupittsu

This is Spitz’s 14th single, released in 1996, and their first song to reach No.

1 on the Oricon charts.

It was used in the “Pocky Saka Koi Monogatari” commercial and was revived in 2015 as a CM song for the Subaru Forester, drawing renewed attention.

Vocalist Masamune Kusano, who wrote the lyrics and composed the music, has said it was a favorite of his—so much so that he “listened to it over and over again.” The poignant wish, sung in a voice full of clarity—“I want to stay forever immersed in a dreamlike happiness”—is deeply moving.

Ezaki Glico Pocky “A Little Love Song × Pocky” Version

A Little Love SongMONGOL800

MONGOL800 “A Small Love Song × Pocky” Music Video
A Little Love SongMONGOL800

A song released by MONGOL800 on an album in 2001, it has been covered by various artists and remains a karaoke staple to this day.

The simple lyrics are memorable, expressing feelings for that special someone—tiny on a global scale, yet undeniably significant.

Alongside its straightforward, driving sound, the emotional blend of lyricism and momentum feels freshly revived no matter when you listen.

It’s a song that, like Pocky, continues to be loved unchanged no matter how many years go by.

Glico Pocky lecca Collaboration Commercial

INFORMERlecca

lecca / INFORMER(Short Ver.)
INFORMERlecca

Reggae singer lecca’s “INFORMER” is included on her 2012 album Step One.

The song was used in the Glico Pocky Space Shower TV commercial, the “lecca × Pocky” version.

Its catchy groove and cool vibe make it instantly accessible even to listeners who aren’t familiar with reggae, likely prompting many people to look up at the TV.

It’s addictive, danceable, and a tune that sticks in your ears.

Ezaki Glico Pocky 2014

BelieversThe Back Horn

THE BACK HORN “Believers” Music Video
BelieversThe Back Horn

Believers by THE BACK HORN resounds with a fiery rock sound.

Featured in a commercial, the song appears on their 2014 album Fanfare of Dawn, and the band members themselves appear in the ad.

The lyrics convey a strong resolve: no matter what past you carry, how rough the road ahead may be, or how much others may laugh, you’ll live the way you believe.

When you’re overwhelmed with stress to the point of wanting to scream, or when things aren’t going well and you’re troubled, why not listen to this track and clear your head?

We might never meet again.Kikuchi Momoko

This is the sixth single released in 1985 by Momoko Kikuchi, an idol who epitomized the Showa era.

At the time, trips taken by female office workers together were a big trend, so the commercial featured Kikuchi eating Pocky at various tourist spots.

It’s interesting how they tapped into the trend with the idea, “Let’s have people eat Pocky even while traveling.” However, the song itself expresses the heartrending feeling of lamenting a farewell to a loved one.

If you’ve ever taken a healing trip to mend a broken heart, you’ll likely relate to it deeply.

In conclusion

We’ve showcased Pocky commercials and the songs featured in them all at once. When it comes to Pocky ads, the actresses’ dances are especially memorable, and lately there have been lots of collaboration commercials with artists as well. For CM songs, Ikimono-gakari’s “Joyful” leaves a strong impression, but there were plenty of other popular tracks too! I hope this article helped you rediscover a commercial you wanted to watch again or a song you were curious about.