Pocky commercial songs: a comprehensive introduction to the CM tracks through the years
Since its release in 1966, Pocky has been a popular snack across all generations.
Its commercials air frequently, so many of you have probably seen them while watching TV.
Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.
In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!
Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.
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Pocky commercial songs: A complete look back at the all-time CM tracks (31–40)
MajesticB’z
This commercial comically depicts a mother, Rie Miyazawa, giving her daughter, Sara Minami, a strategy for how to act on Valentine’s Day.
Using Pocky sticks as stand-ins for people, their simulation naturally brings smiles and creates a positive vibe.
The song that further emphasizes the familial warmth shown in the footage is B’z’s “Majestic.” While it has a gentle atmosphere, the powerful vocals and band sound—featuring acoustic elements—convey a strong sense of positivity.
MajesticB’z
Sara Minami and Rie Miyazawa appear as daughter and mother, conveying gratitude and affection to Koji Okura, who plays the father, using Pocky.
They create a big heart out of Pocky boxes, and the expression on the father’s face when he receives it clearly shows his joy.
The song that underscores the warm atmosphere of the video is B’z’s “Majestic.” With a powerful yet gentle sound that incorporates acoustic tones, combined with the dynamic vocals, it effectively conveys a positive, uplifting feeling.
MajesticB’z
This commercial features Rie Miyazawa and Koji Okura as a married couple, depicting how Pocky’s Gogo no Zeitaku (“Afternoon Indulgence”) gently enriches their time together.
After reflecting on having said too much, Rie Miyazawa suggests taking a break with Afternoon Indulgence to Koji Okura, and the ad portrays the two gradually returning to smiles, creating a warm, gentle mood.
Underscoring this tender atmosphere is the song Majestic by B’z.
Its acoustic tones and calm rhythm are striking, and when combined with the group’s signature strength, they powerfully convey a forward-looking, positive feeling.
Fashion bossORANGE RANGE
A ridiculously bright and feel-good dance tune that sticks in your head after just one listen.
It was ORANGE RANGE’s 20th single, released in November 2008, and at the time it also made waves as the CM song for Ezaki Glico’s Pocky Chocolate.
They say its playful spirit—staying true to their own style—and the contagious positive energy are expressed over a burstingly vibrant sound.
Thanks to TikTok dance videos, it’s back in the spotlight and cherished as a summertime anthem loved across generations.
Perfect for cranking up the fun with friends or getting in the mood to head out.
It’s truly a song that makes you happy just by listening!
ReplayMr.Children
A monster band beloved across generations, Mr.Children released this love song in 1993.
After being featured in a Pocky commercial, it became their first single to break into the Oricon Top 20.
While it may not be among their most widely recognized singles, it’s often performed at milestone concerts and is a fan-favorite classic.
Set to a gently buoyant rhythm, the song conveys heartfelt feelings for a loved one and is wonderfully soothing.
It carries a touch of nostalgia and is perfect for seaside walks or drives.
It’s packed with the sweet-and-sour charm characteristic of early Mr.Children.
Pocky commercial songs: A comprehensive look at the CM tracks through the years (41–50)
Stairs of a ‘kidult’Nanba Shiho
Kodona no Kaidan, used in a Pocky Chocolate campaign, is singer Shiho Namba’s second major-label single, released as a Tower Records exclusive.
With lyrics by Yusuke Koide of Base Ball Bear and composition by Ichiro Yamaguchi of Sakanaction, it’s a pop number driven by circling, revolving synth sounds.
It captures both artists’ musical sensibilities, blending playful spirit with delicate emotional nuance.
It accompanies that push-and-pull of wanting to act grown-up yet not quite ready to be an adult, and it nestles up to those fleeting, here-and-now moments.
The subtle shades created by Namba’s soft, faintly ennui-tinged vocals are a key part of its appeal.
Etude of the Wild RoseMatsuda Seiko
Seiko Matsuda’s “Etude of a Wild Rose,” which was used as the Pocky commercial song in which she herself appeared, is a single released in October 1982.
With lyrics by Takashi Matsumoto and composition by Kazuo Zaitsu, its beautiful world draws you in from the very first listen.
Seiko’s exquisite voice seeps in gently, conveying the feelings of growing into adulthood.
You may also sense an emotional quality that seems to accompany you on a heartbreak getaway or a solo journey.
It’s a song that makes you want to listen while taking in the beautiful autumn scenery.