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Pocky commercial songs: a comprehensive introduction to the CM tracks through the years

Since its release in 1966, Pocky has been a popular snack across all generations.

Its commercials air frequently, so many of you have probably seen them while watching TV.

Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.

In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!

Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.

Pocky commercial songs: A comprehensive look at the all-time CM tracks (1–10)

Glico Pocky 'Discover Pocky' Version

Sweet, indulgent scrutinyNEW!nakigoto

Pocky Ayana Shiromoto ‘Discovering Pocky’ version (60″)

This is a Pocky commercial featuring Ayana Shiramoto reading a book about the deliciousness of Pocky at an overseas library.

The song with the memorable acoustic sound used as the CM’s BGM is “Amaama Ginmi” by Nakigoto.

In the commercial, it’s arranged as an instrumental, giving it a completely different vibe from the original.

Unlike the CM version, the original track is full of energy, so be sure to give it a listen as well.

Ezaki Glico Pocky “Everybody Pocky Declaration” Version

RYDEENYellow Magic Orchestra

Yellow Magic Orchestra – “Rydeen“ (Official Music Video)
RYDEENYellow Magic Orchestra
Glico Pocky Commercial: “Everybody Pocky Declaration” (30 seconds)

Yellow Magic Orchestra is a band featuring three members—Ryuichi Sakamoto, Haruomi Hosono, and Yukihiro Takahashi—who have all remained at the forefront of the music scene.

One of YMO’s signature songs, “RYDEEN,” was released as their second single in 1980.

Many years have passed since its release, yet it hasn’t lost its luster; it’s rare to find a track that still sounds cool every time you hear it.

Beyond the Pocky commercial, it’s an extremely famous number that you hear in all kinds of settings.

It’s a song that will surely continue to be listened to for years to come.

Ezaki Glico Pocky: “Let’s ask them today instead of ‘someday.’”

Original songNagano Akira (APOGEE)

Glico Pocky Commercial: “Let’s not wait for someday—let’s ask today.” 30-second version

In the commercial “Let’s Ask Someday—Let’s Ask Today” featuring Kasumi Arimura, a song composed by Ryo Nagano, vocalist and guitarist of APOGEE, is used.

Created as an original song for the ad, it features a buoyant, uplifting melody that’s instantly catchy.

Starting with a piano-driven rhythm, the arrangement gradually layers various instruments and voices, building a lively atmosphere that perfectly matches the CM’s theme of getting together and having a great time.

It’s a track you’ll want as the BGM for snack time while enjoying Pocky.

Pocky commercial songs: A comprehensive roundup of CM tracks through the years (11–20)

Ezaki Glico Pocky is like a musical instrument. “[Alexandros]” version

Backseat[Alexandros]

[Alexandros] – Backseat (MV)
Backseat[Alexandros]

This is a Pocky commercial featuring [Alexandros].

The footage of them performing in a school gymnasium might evoke a sense of nostalgia and youth for some viewers.

And the message displayed over the video—“It’s okay because we have our friends”—really hits home, doesn’t it? In the commercial, they perform “Backseat,” set to be released in 2024.

While the arrangement carries a certain youthful vibe, the song still showcases their signature freshness and flowing melodic lines, making it a captivating track.

Ezaki Glico Pocky “A New Normal” Version

MajesticB’z

Sara Minami beams with joy, bringing happiness to Rie Miyazawa — Ezaki Glico Pocky TV commercial “A New Normal”

Majestic by B’z was used as the theme song for the Pocky commercial “How many Pocky sticks’ worth can we laugh together? ‘A New Normal’” that aired in the fall of 2020.

The song is included on the album NEW LOVE, released in 2019.

When you think of Pocky CM songs, you might imagine something bubbly and upbeat, but this track is a gently warming ballad that spreads warmth through your heart.

It’s a soothing, softly encouraging number that brings comfort when you’re feeling down or uncertain.

Ezaki Glico Pocky is like a musical instrument. “Aina the End” version

Heart to HeartAina ji Endo

This is the Aina The End version from the “Pocky is basically an instrument” series that began airing in September 2024.

It features Aina straddling a bicycle parked in a school bike lot, pedaling with all her might, and her refreshingly bright expression leaves a strong impression.

The background music is Heart to Heart, an original song she wrote for this campaign.

With a cool, band-driven sound, it highlights Aina’s signature husky vocals, letting you fully enjoy her unique charm!

Ezaki Glico Pocky “Pop and Challenge! Part-Time Job” Version

For todayayaka

Men’s Pocky CM “Burst and Challenge! Part-time Job Edition” (30 seconds)

The Pocky commercial “Bursting with Challenge! Part-time Job” that aired in 2007 featured Ayaka’s “For today,” a single released digitally that same year.

While Ayaka is often associated with love songs and heartwarming tracks that make you feel gentle, this song is powerful and uplifting.

We all go through various things every day, but listening to this track will surely make you feel positive and ready to say, “I’ll do my best again starting tomorrow!”