Pocky commercial songs: a comprehensive introduction to the CM tracks through the years
Since its release in 1966, Pocky has been a popular snack across all generations.
Its commercials air frequently, so many of you have probably seen them while watching TV.
Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.
In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!
Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.
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Pocky commercial songs: A comprehensive look at the all-time CM tracks (1–10)
Original songNagano Akira (APOGEE)
In the commercial “Let’s Ask Someday—Let’s Ask Today” featuring Kasumi Arimura, a song composed by Ryo Nagano, vocalist and guitarist of APOGEE, is used.
Created as an original song for the ad, it features a buoyant, uplifting melody that’s instantly catchy.
Starting with a piano-driven rhythm, the arrangement gradually layers various instruments and voices, building a lively atmosphere that perfectly matches the CM’s theme of getting together and having a great time.
It’s a track you’ll want as the BGM for snack time while enjoying Pocky.
RYDEENYellow Magic Orchestra
Yellow Magic Orchestra is a band featuring three members—Ryuichi Sakamoto, Haruomi Hosono, and Yukihiro Takahashi—who have all remained at the forefront of the music scene.
One of YMO’s signature songs, “RYDEEN,” was released as their second single in 1980.
Many years have passed since its release, yet it hasn’t lost its luster; it’s rare to find a track that still sounds cool every time you hear it.
Beyond the Pocky commercial, it’s an extremely famous number that you hear in all kinds of settings.
It’s a song that will surely continue to be listened to for years to come.
For todayayaka
The Pocky commercial “Bursting with Challenge! Part-time Job” that aired in 2007 featured Ayaka’s “For today,” a single released digitally that same year.
While Ayaka is often associated with love songs and heartwarming tracks that make you feel gentle, this song is powerful and uplifting.
We all go through various things every day, but listening to this track will surely make you feel positive and ready to say, “I’ll do my best again starting tomorrow!”
Pocky commercial songs: A comprehensive roundup of CM tracks through the years (11–20)
traditionCHO CO PA CO CHO CO QUIN QUIN
Featuring CHO CO PA CO CHO CO QUIN QUIN, this is one installment in the serialized Pocky commercials, under the theme “Pocky is like a musical instrument.” The ad shows performance scenes using electronic instruments like synthesizers as well as ethnic instruments such as steelpan, likely captivating anyone who plays music.
The piece performed in the commercial is the title track from their first album, “tradition,” released in 2023.
It blends elements of electronic and traditional music into a highly addictive dance track.
U Can’t Touch ThisMC Hammer
MC Hammer’s ‘U Can’t Touch This’ was used in the ‘DRINK & Po’ commercial featuring Kazunari Ninomiya from Arashi.
Hugely popular in Japan, the song was also used in a Nissan commercial in addition to Pocky.
Set to an unforgettable melody that sticks with you after just one listen, the lyrics are all about unshakeable self-confidence—basically, ‘Look how amazing I am!’ If you struggle with self-confidence or want to grow more, this song might just give you the boost you need.
Heart to HeartAina ji Endo
This is the Aina The End version from the “Pocky is basically an instrument” series that began airing in September 2024.
It features Aina straddling a bicycle parked in a school bike lot, pedaling with all her might, and her refreshingly bright expression leaves a strong impression.
The background music is Heart to Heart, an original song she wrote for this campaign.
With a cool, band-driven sound, it highlights Aina’s signature husky vocals, letting you fully enjoy her unique charm!
J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
The Pocky commercial “Love,” which featured a couple enjoying a date along with the members themselves, used as its theme song the 22nd single released in 2017, “J.S.B.
HAPPINESS.” While Sandaime J Soul Brothers are strongly associated with love songs, this track is one that gently lifts a heavy heart—regardless of gender—making you feel a little lighter when you’re feeling down or stuck in a fog.