Pocky commercial songs: a comprehensive introduction to the CM tracks through the years
Since its release in 1966, Pocky has been a popular snack across all generations.
Its commercials air frequently, so many of you have probably seen them while watching TV.
Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.
In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!
Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.
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Pocky commercial songs: A comprehensive roundup of CM tracks through the years (11–20)
Share The LoveTHE Sharehappi from Sandaime Jē Sōru Burazāzu from Eguzairu
Is there any other song that makes you look forward to the chorus this much? It’s by a unit with a very long name—“THE Sharehappi from Sandaime J Soul Brothers from EXILE TRIBE,” formed by Sandaime JSB for a Pocky commercial.
This song, “Share The Love,” is strongly associated with the Pocky ads.
And above all, the “Sharehappi Dance” became a hot topic.
It’s a catchy, danceable tune that makes everyone want to move when they hear it—or even just watch it—and it’s one of the signature songs of Pocky commercials.
traditionCHO CO PA CO CHO CO QUIN QUIN
Featuring CHO CO PA CO CHO CO QUIN QUIN, this is one installment in the serialized Pocky commercials, under the theme “Pocky is like a musical instrument.” The ad shows performance scenes using electronic instruments like synthesizers as well as ethnic instruments such as steelpan, likely captivating anyone who plays music.
The piece performed in the commercial is the title track from their first album, “tradition,” released in 2023.
It blends elements of electronic and traditional music into a highly addictive dance track.
Joyfulikimonogakari
It’s that catchy, popping-sounding track you’ve probably heard at least once in a Pocky commercial.
Released in 2009 as a double A-side single with “YELL,” it created a huge buzz as the theme song for Ezaki Glico’s ads.
The upbeat arrangement, featuring a horn section and handclaps, pairs with Kiyoe Yoshioka’s bright, smile-inducing vocals to make your body start moving without even thinking.
It’s perfect for getting hyped with friends, and it’d be amazing played at school events or sports days.
It’s also a karaoke staple everyone knows, making it an ideal pick when you want to liven up the mood.
J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
The Pocky commercial “Love,” which featured a couple enjoying a date along with the members themselves, used as its theme song the 22nd single released in 2017, “J.S.B.
HAPPINESS.” While Sandaime J Soul Brothers are strongly associated with love songs, this track is one that gently lifts a heavy heart—regardless of gender—making you feel a little lighter when you’re feeling down or stuck in a fog.
U Can’t Touch ThisMC Hammer
MC Hammer’s ‘U Can’t Touch This’ was used in the ‘DRINK & Po’ commercial featuring Kazunari Ninomiya from Arashi.
Hugely popular in Japan, the song was also used in a Nissan commercial in addition to Pocky.
Set to an unforgettable melody that sticks with you after just one listen, the lyrics are all about unshakeable self-confidence—basically, ‘Look how amazing I am!’ If you struggle with self-confidence or want to grow more, this song might just give you the boost you need.
Heart to HeartAina ji Endo
This commercial announces that Ainá the End will appear at the Pocky Music Festival and expresses the excitement and anticipation surrounding it.
The key feature is the switching between smartphone footage and on-site footage, conveying that there are many different ways to enjoy the event.
The song sung to heighten expectations for such an event is Ainá the End’s “Heart to Heart.” Her powerful vocals layered over a band sound are striking, and their momentum conveys a determination to move forward.
Pocky commercial songs: A comprehensive look at the all-time CM tracks (21–30)
Original song
This commercial portrays youthful scenes centered around Pocky, while also conveying a comedic vibe by showing how things don’t quite go as planned.
The story features a Pocky game played while hiding in the shadows, and just as the moment peaks, it’s revealed that someone nearby has been watching, leading to an abrupt interruption.
Including Satomi Ishihara’s displeased expression adds to the overall sense of humor in the sequence.