Pocky commercial songs: a comprehensive introduction to the CM tracks through the years
Since its release in 1966, Pocky has been a popular snack across all generations.
Its commercials air frequently, so many of you have probably seen them while watching TV.
Focusing on the music in particular, I’m sure many people vividly remember that Ikimono-gakari’s “Joyful” was used.
In this article, we’ll introduce all the songs that have been featured in Pocky commercials so far!
Besides “Joyful,” there are plenty of other popular tracks, so be sure to check out a variety of songs.
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Pocky commercial songs: A comprehensive look at the CM tracks through the years (41–50)
RED ROCKET SHIPTHE BAWDIES
This is a single by THE BAWDIES, a band that made their major debut in 2009 and always brings the fun sound of rock ’n’ roll.
Released in 2011, it was used as a Pocky commercial song exclusively on SPACE SHOWER TV.
The rhythm exudes a mischievous, playful vibe, and the band’s ensemble is sure to get your body swaying! And ROY’s deep yet sweet vocals are just the best.
It might be perfect for parties, paired with your favorite snacks like Pocky.
It’s a wonderful song that takes you on a musical journey and helps you forget the hassles of everyday life.
Pocky commercial songs: A comprehensive look at the historical CM tracks (51–60)
Pedestrians have the right of wayyuzu
Yuzu, a folk duo from Kanagawa, has a song called “Hokousha Yuusen” (Pedestrians First) with exhilarating, soaring high notes.
The Pocky commercial that featured this song starred actress Satomi Ishihara, and the student coming-of-age storyline together with the song’s vibe conveys Pocky’s healthy image.
Also, there was a service at the time called “My Pocky,” where photos you took with your own camera could become the Pocky package—so those who remember it might feel a bit nostalgic!
A Mean-spirited Godieiri reo
This song, “Ijiwaru na Kamisama,” was used as the CM song for Pocky’s Space Shower TV version, “Leo Ieiri × Pocky.” It’s included as the coupling track on her third single, “Bless You,” released in 2012.
Rather than being a straightforward cheer song for people working hard every day, it conveys the feeling that someone out there is watching your efforts and recognizing them.
When you believe someone is watching over you, it gives you the strength to keep going, doesn’t it?
MONSTERMONKEY MAJIK
The song “MONSTER,” which played in the “MONKEY MAJIK & Pocky” spot, is one of the tracks from MONKEY MAJIK’s triple A-side released in 2009.
The lyrics are entirely in English, and its bass-heavy, edgy sound gives it the vibe of a Western rock band.
It showcases a different side of MONKEY MAJIK from their work that expresses traditional Japanese sensibilities—a track that shines with a solid, sharp coolness.
It sounds like it’d be a blast to belt out at karaoke with a box of Pocky in hand!
The Wind RisesMatsuda Seiko
Released in 1981, Seiko Matsuda’s “Kaze Tachinu” is a breezy song with a catchy chorus melody.
In the commercial, there’s a scene where Seiko Matsuda walks through nature while taking a bite of Pocky with the song playing in the background, and the track perfectly matches Pocky’s bright image.
Also, the song was composed by Eiichi Ohtaki, known as a pioneering figure in the rock band Happy End.
It’s great how the song is both catchy and grand in scale.
A Little Love SongMONGOL800
A song released by MONGOL800 on an album in 2001, it has been covered by various artists and remains a karaoke staple to this day.
The simple lyrics are memorable, expressing feelings for that special someone—tiny on a global scale, yet undeniably significant.
Alongside its straightforward, driving sound, the emotional blend of lyricism and momentum feels freshly revived no matter when you listen.
It’s a song that, like Pocky, continues to be loved unchanged no matter how many years go by.
Summer Anthem feat. Masao OnoseRHYMESTER
“Summer Anthem feat.
Masao Onose,” which played in the Pocky Chocolate commercial—RHYMESTER’s first-ever CM—was released in 2011 as part of the summer album “Flashback, Natsu.” Built on a surf-rock foundation, the high-energy back-and-forth between Utamaru’s momentum and Mummy-D’s compelling rap is an absolute lift.
The cleverly twisted rhymes are fun, the thumping groove is insanely cool, and Crazy Ken Band’s Masao Onose on guitar is so cool! It’s a summer tune whose passion helps you power through the harshness of the season.