Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
In addition to the many canned and bottled coffees released by various manufacturers, there are also plenty of instant coffee options, so we tend to see a lot of coffee commercials, don’t we?
In this article, we’ll round up and introduce a wide selection of coffee commercials from different brands all at once!
From commercials that evoke a refreshing break to those that depict a morning coffee time, each ad portrays a different situation, so be sure to pay attention to the stories within the commercials as you watch.
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Coffee commercials roundup. A comprehensive feature across all brands! (21–30)
Kirin Beverage FIRE “The Moment the Spark Ignites”Kenta Kiritani
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Kirin Beverage FIRE Ignite Your Heart “To Father” Edition
This video depicts the budding understanding of a father once disliked, as the protagonist faces their work—conveying a sense of family bonds as well.
As they approach the age their father once was, they realize his greatness and resolve to become like him, a powerful determination that comes through clearly.
The appearance of Fire also underscores the crisp, refreshing quality that helps switch one’s mindset.
The song that further amplifies the video’s strong atmosphere is “Seasons of Love.” Featured in the musical Rent, its structure—building strength as it moves toward the chorus—conveys a bright, positive feeling with clarity.
Kirin Beverage FIRE – Ignite Your Heart: ‘Zaccheroni’s Next Life’ VersionAlberto Zaccheroni
This is about Alberto Zaccheroni, who also served as the head coach of Japan’s national soccer team, talking about how he would live in the present if he could go back to the past.
Even if he has regrets as a player, he has none as a coach; his claim that he always gives his all as a coach conveys a strong sense of determination.
The video has a cool image of him heading toward the coach’s field with a flare in hand.
The music that further accentuates that strength and cool atmosphere is “Seasons of Love.” Known as a featured song from the musical Rent, its grand development when the chorus hits feels like the skies clearing, revealing a positive emotion—like hope for what’s to come.
Compilation of coffee commercials. A comprehensive roundup across all brands! (31–40)
Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.
Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” VersionYuriko Ishida
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
Kirin Beverage FIRE “Winter Plateau” EditionYuriko Ishida
This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.
Kirin Beverage FIRE “Fishing Port” VersionYuriko Ishida
One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.