Rock commercial songs. Classic and popular commercial jingles.
“That song from the TV—must be rock!” Everyone has a memory like that.
From B’z’s exhilarating, fast-paced melodies and BUMP OF CHICKEN’s heartfelt lyrics to AC/DC’s scorching guitar riffs.
Commercial songs that have colored our lives are packed with gem-like rock music crafted by top-tier artists from Japan and abroad.
In this feature, we’ll introduce a lineup of soul-stirring masterpieces that are etched in our hearts alongside nostalgic commercials.
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Rock commercial songs. Masterpieces and popular tracks of commercial songs (91–100)
RhetoricMeruto Taimā
This commercial conveys that Zojirushi’s stainless steel bottles are perfect for the workplace, paired with the comfort of maintaining the ideal temperature.
The story shows a mother handing over a bottle filled with a warm drink to her child, who is nervous about their first presentation.
They take a sip just before heading into the office, and their tension eases.
The switch to animation at the moment of drinking expresses relaxation, and the smile after returning home suggests everything went well.
Enhancing the upbeat mood portrayed in the visuals is Melt Timer’s song “Rhetoric.” With its light, band-driven sound and striking piano, the buoyant rhythm conveys a positive feeling.
Mela!Ryokushokushakai
This is a commercial featuring the four friends who always enjoy horse racing together, with Ai Miura handcrafting a summer racing booklet and handing it out to everyone.
The booklet is packed with highlights of summer racing, and newcomer Ryoma Takeuchi gradually gets hooked on its charm.
The bright and friendly tone of the commercial is brought to life by the background music, “Mela!” One of Ryokuoushoku Shakai’s signature songs, it stands out with its upbeat, catchy melody.
Since the vocal range is on the higher side, those who struggle with high notes might find it easier to sing by lowering the key a bit.
On the other hand, the melody line itself is quite singable, so give it a try.
It’s a popular song, so it’s sure to get the crowd going!
I want to become a wizardLAYRUS LOOP
This commercial introduces Zojirushi’s stainless steel bottles, which keep drinks warm during the cold winter, and conveys the comfort that warmth brings.
It depicts, with touches of animation, how just a single sip of a hot drink on the way to and from school or work can lift your spirits.
The song that further highlights the everyday comfort portrayed in the visuals is LAYRUS LOOP’s “Mahoutsukai ni Naritakute” (“I Want to Become a Wizard”).
Despite its simple three-piece sound, its buoyant rhythm stands out, conveying a forward-looking feeling, like a sense of hope toward the future.
Viva la VidaColdplay
This is the song that was used in an iPod commercial.
It’s a 2008 work by the British band Coldplay.
It’s also known in Japan by the title “Utsukushiki Seimei” (Beautiful Life).
The religious, loop-like composition built around strings and percussion gives the audience a mysterious sense of elation.
Chase the ShineSPYAIR
This commercial shows the morning exercises that are part of a boat racer’s daily routine and delves into the spirit of a veteran racer played by Takashi Sasano.
Boat racing is a sport where people of all ages and genders can excel, and Seiichi Takatsuka—the model for Sasano’s character—continued to compete as an active racer even past the age of 70.
In this CM, Nako Yabuki highlights how Sasano approaches boat racing to his junior, Oshiro Maeda, and many viewers were likely moved by that attitude.
The BGM features SPYAIR’s “Chase the Shine.” Alongside imagery evocative of boat racing, the lyrics depict someone forging their own path with the resolve of “I absolutely don’t want to lose!”—a message that ignites the listener’s spirit.
ROCKIN’ MY HEARTYazawa Eikichi
A cool, mellow slice of West Coast rock that blends into the flowing scenery of the nighttime highway.
Despite its sophisticated sound, it sings of the loneliness and longing of a city dweller thinking of a lover far away.
You can picture the glittering city lights only heightening the sense of solitude.
Released in October 1982 as the 13th single, it was featured in a commercial for a Pioneer stereo system and became widely known.
It was also released in the United States, earning high praise from Billboard magazine—a song that symbolizes Eikichi Yazawa’s challenge to take on the world.
Awesome Rock You!Yazawa Eikichi
The moment the intro guitar riff rings out, it blows away the dullness of everyday life—an exhilarating rock number.
This track opens the album “TWIST,” released in June 2010, and was also used in a commercial for Lotte’s “Xylitol Gum.” The protagonist taunts an unmotivated opponent and confidently declares they’ll show their very best.
That straightforward, powerful message stirs up excitement as if your soul were being shaken directly at a live show.
When you feel stuck, listening to this song might make you feel like, “I’ve still got more in me,” giving you a push forward.