Rock commercial songs. Classic and popular commercial jingles.
“That song from the TV—must be rock!” Everyone has a memory like that.
From B’z’s exhilarating, fast-paced melodies and BUMP OF CHICKEN’s heartfelt lyrics to AC/DC’s scorching guitar riffs.
Commercial songs that have colored our lives are packed with gem-like rock music crafted by top-tier artists from Japan and abroad.
In this feature, we’ll introduce a lineup of soul-stirring masterpieces that are etched in our hearts alongside nostalgic commercials.
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Rock commercial songs. Classic and popular commercial songs (11–20)
full swingZa Kuromaniyonzu
This commercial highlights how the power of AI is being added to RAKURAKU Cloud, which has long stood by the struggles of people working in companies, and conveys our desire to further enhance their comfort.
By showing a digest of previously aired commercials featuring Kenichi Takito, Natsuko Yokozawa, and Mone Kamishiraishi, it looks back on how various challenges were solved and, with a touch of humor, expresses the intention to leverage those lessons for an even better future.
The song that further accentuates the strong stride toward the future depicted in the visuals is “Full Swing” by The Cro-Magnons.
With a band sound that is both powerful and refreshing, it clearly conveys the spirit of tackling everything with full force.
When it shinesHitsuji Bungaku
It portrays the athletes running the Hakone Ekiden from the sash’s point of view while delivering powerful messages of support.
The key point is that it’s footage unique to the sash’s perspective, and the dynamic movement vividly conveys the athletes’ hard work.
Further highlighting this supportive stance depicted in the video is the song Hikarutoki by Hitsujibungaku.
Its distinctive blend of airy soundscapes and a strong, driving rhythm evokes the image of pushing forward toward one’s ideals.
Driver’s HighL’Arc〜en〜Ciel
This commercial conveys the fulfillment and joy of a life with a car through the image of Nanao speeding along in a vehicle.
The fact that the car racing through is an older model is also a key point, suggesting that with Car Sensor you can find your ideal car.
The song used in this commercial is L’Arc~en~Ciel’s “Driver’s High.” Its lyrics and sound capture the exhilaration of driving, and it also conveys a sense of hope—like carving out your own future through your own strength.
In fact, the commercial’s footage is a parody of the song’s music video, so try comparing the two.
Rose of PassionTHE BLUE HEARTS
The Suntory commercial that touched so many hearts, “Places Where People Are: Restaurants Are Part of Life.” Set to THE BLUE HEARTS’ ‘Jounetsu no Bara’ (Rose of Passion), it depicts various anime characters enjoying meals at restaurants.
Through this, it conveys how important restaurants are.
The lyrics, which sing about ways of living, are sure to move you as well.
20TH CENTURY BOYT-REX
This is a limited TV commercial for the game “Uma Musume Pretty Derby” that aired during the M-1 Grand Prix 2025.
The commercial marks the first reveal of Stay Gold’s in-game implementation.
As the intro of T.
Rex’s “20th Century Boy,” a signature glam rock anthem, kicks in, a cut-in shot of Stay Gold from behind appears, then the visuals transition to the dignified sight of the Uma Musume racing.
One of the unforgettable appeals of “20th Century Boy” is its striking, powerful guitar riff, which amplifies Stay Gold’s special aura and strength.
Battle Without Honor Or HumanityHotei Tomoyasu
This commercial features Masahiro Motoki and Haruna Kawaguchi as agents taking on a special mission.
Their challenge is a mission to “reduce body fat.” The key ingredient drawing attention is quercetin.
The scene where Kawaguchi arrives on a motorcycle and hands quercetin to Motoki is staged like a moment straight out of a movie.
Toward the end, it’s introduced that Iyemon Tokucha Premium contains quercetin, which helps reduce body fat.
Adding to the tense atmosphere of the commercial is Tomoyasu Hotei’s signature track “Battle Without Honor Or Humanity.” The razor-sharp, instantly recognizable guitar riff is super cool and compelling.
Rock commercial songs. Classic and popular commercial songs (21–30)
DiamondBUMP OF CHICKEN
I always think the phrase that plays at the start of Sapporo Beer’s commercials—”Make toasts even more delicious”—is just perfect.
Sapporo Beer also made a special commercial to support the Hakone Ekiden, which celebrated its 100th race in 2024, and I bet many of you have already seen it.
The BUMP OF CHICKEN song “Diamond” used in the ad matches so well it feels like it was made just for the commercial—it’s fiery, sweaty, intense, and it really makes you think, “I’ve got to work harder!!” Amazingly, this song was BUMP OF CHICKEN’s major-label debut! It’s a powerful track you definitely won’t regret listening to.