Rock commercial songs. Classic and popular commercial jingles.
“That song from the TV—must be rock!” Everyone has a memory like that.
From B’z’s exhilarating, fast-paced melodies and BUMP OF CHICKEN’s heartfelt lyrics to AC/DC’s scorching guitar riffs.
Commercial songs that have colored our lives are packed with gem-like rock music crafted by top-tier artists from Japan and abroad.
In this feature, we’ll introduce a lineup of soul-stirring masterpieces that are etched in our hearts alongside nostalgic commercials.
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Rock CM songs. Classic and popular commercial songs (1–10)
You, the Sheep, and the BlueNEW!RADWIMPS
It’s a striking commercial featuring footage of golfer Hideki Matsuyama’s play set to a song by RADWIMPS.
It captures various moments during a match, and many viewers were likely captivated by Matsuyama’s intense expressions each time.
The background song is “Kimi to Hitsuji to Ao,” included on the 2011 album Zettai Zetsumei.
Listening to the lyrics, which sing about the driving force that propels one’s present self, is sure to make you feel as if you’re being encouraged forward.
Galactic ExpresswayNEW!Hanbureddāzu
This commercial conveys, through Towa Natsume’s portrayal of a hardworking woman, the idea that music supports our efforts.
As the story unfolds—pondering what dreams are amid everyday striving—the moment she breaks into a smile and starts running evokes a powerful sense of moving forward.
The song that further accentuates this positive attitude depicted on screen is “Ginga Kousoku” by Humbreaders.
With its dynamic band sound and a brightness that includes the vocals, it conjures a positive feeling of heading toward the future.
sparkleNEW!marin burū dējī
This commercial showcases how Shimamura’s fashion brightens everyday life through a couple’s conversation and their date.
It moves from the scene of them debating which clothes to wear to complimenting each other’s outfits on the day, and their smiles convey the joy of fashion.
Further amplifying the upbeat, positive atmosphere depicted in the visuals is the song “Kirameki” by Marine Blue Daisy.
The combination of the driving band sound and the raw, squeezed-out vocals is striking, powerfully conveying a determined resolve to shine in one’s own way.
Rock commercial songs. Classic and popular commercial songs (11–20)
runnerNEW!Hitsuji Bungaku
This commercial showcases NTT West’s commitment to supporting human connections, conveyed through a brightly toned animation.
It depicts a girl on her way to a choral competition, expressing the possibilities of the future through the scenery on her way to the venue and how her performance on the day unfolds and expands.
The song that further elevates the positive, forward-looking atmosphere portrayed in the footage is “Runner” by Hitsujibungaku.
With an impressively fresh band sound, the track carries a gentle feel while the straightforward vocals firmly convey a positive image.
First kissNEW!rikon densetsu
This commercial conveys, through the images of women working hard in their respective places, that music supports our everyday lives.
The overarching theme is “spring songs,” and the message of moving forward positively is expressed through each person’s facial expressions.
The song that further elevates this brightness of spring and forward momentum is Divorce Densetsu’s “First Kiss.” With a light rhythm and a piano tone that resonates strikingly, it brightly expresses a touch of wistfulness through its layering with a rich, dimensional vocal.
Be kind to othersNEW!THE BLUE HEARTS
“Show them your true grit” is a catchphrase that powerfully pushes exam takers forward in this commercial.
It portrays students steadily working toward their exams while wrestling with various emotions and inner conflicts.
This CM, which depicts their hard-fought struggle, features “Be Kind to People,” a single released by THE BLUE HEARTS in 1988.
Instead of the original track, a choral version sung by the exam takers is used, delivering each word of the lyrics with striking clarity.
My WayNEW!YOSHI
This is a commercial featuring YOSHI, who was active as a singer-songwriter and model, portraying the lives of students preparing for entrance exams.
It shows one scene after another of students immersed in their studies, and their earnest gazes are truly inspiring.
The background music is YOSHI’s 2020 release “My Way.” The punk rock-driven, fast-paced track pairs with YOSHI’s straightforward vocals, making it a song that boosts your motivation as you listen.