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[Sedes Commercials] Popular and Historic TV Ads Summary [2026]

Have you ever heard the phrase “If pain strikes, take Sedes right away”? It’s the line from the commercials for Sedes, a product sold by Shionogi Healthcare.

Sedes is effective mainly for menstrual cramps and headaches, as well as neuralgia and reducing fever—many of you have probably relied on it at some point.

In this article, we’ll introduce all the Sedes commercials that have aired so far.

Some of them became a hot topic for their star-studded casts, so be sure to pay attention to the performers as you watch.

[Sedes Commercials] Popular and Historical Commercials Summary [2026] (1–10)

Shionogi Healthcare New SEDES Tablets: “Watch Out for Throbbing and Mizuki” VersionMizuki Yamamoto, Mio Imada

Shionogi Healthcare | New Sedes Tablets TV Commercial: “Beware of Throbbing Mizuki”

This is a Sedes commercial featuring Zukizuki Mizuki, played by Mizuki Yamamoto.

Although Zukizuki Mizuki is portrayed as a devil representing the cause of pain, fans of Yamamoto have also called her an “angel!” The way she says “Zuki zuki zuki~” is adorable.

The junior colleague appearing alongside Mizuki Yamamoto is the rising actress Mio Imada.

Shionogi Healthcare SEDES 2009Anju Suzuki

[CM] Shionogi Pharmaceutical SEDES Anju Suzuki (2009)

This commercial looks back on the history of Sedes and Shionogi Pharmaceutical in confronting pain, conveying the confidence born from that experience.

The visuals alternate between the Sedes package and people suffering from pain, and finally transition to a smiling photo to evoke a sense of reassurance.

The way Anju Suzuki explains with a smile and the variety of products also convey an attitude of standing by the user.

Shionogi Healthcare Sedes Cure: “Getting Ready” versionNatsuki Harada

Shionogi Pharmaceutical Sedes Cure Getting Ready Version 2005 TV Commercial

This commercial conveys the desire for people to incorporate Sedesecure into their everyday routines and live with peace of mind.

It cheerfully portrays Natsuki Harada getting ready for a date, including little mishaps like a bento or makeup mistakes.

She handles her anxious preparations with a smile, and by keeping Sedesecure on hand for just in case, it also gives an impression of trustworthiness.

[Sedes Commercials] Popular and Historic Commercial Compilation [2026] (11–20)

Shionogi Healthcare Sedes High Protect “Quintet Formula” EditionMizuki Yamamoto

[Japanese Advertisement] Mizuki Yamamoto, SEDES High, Japanese expressions in the commercial, “I want to get better quickly. Take SEDES right away♪” Includes Japanese and Korean subtitles. TV commercial starring Mizuki Yamamoto.

This commercial highlights the high effectiveness of Sedes High Protect, which delivers both relief from severe headaches and protection for the stomach.

It powerfully conveys both its strong efficacy and peace of mind by combining multiple pain-relieving ingredients with components that protect the stomach.

With Mizuki Yamamoto providing a stylish explanation, it also evokes the impression that the effects are felt quickly.

Shionogi Healthcare Sedes High 1994Vanessa Williams

SEDES commercial

It’s a commercial that seems to convey the effectiveness and reassurance of Sedes through Vanessa Williams’s powerful singing.

Structured like a music video that ends with an announcement for Sedes, the visuals also convey a sense of warmth.

The song that powerfully communicates the product’s reliability is “Save The Best For Last.” It’s a track where a powerful vocal soars over a gentle sound, and that strength itself becomes a point that inspires a feeling of reassurance.

Shionogi Healthcare Sedes A Tablets TV CommercialNoriko Matsumoto

Shionogi Pharmaceutical Sedes A Tablets TV Commercial

It’s a commercial notable for its beautiful, choir-like music.

It has a simple structure where the key selling points are narrated over the BGM, and Noriko Matsumoto appears in it.

At the end of the ad, a sound logo different from the familiar one we still often hear today is used, which might actually feel fresh to generations who don’t know that era.

It seems Sedes was already casting popular women who appealed to young female audiences back then.

Shionogi Healthcare Sedes V 2006 CommercialEmiri Henmi

Shionogi Pharmaceutical 'Sedes V' commercial (2006)

In this commercial, a woman getting a shoulder massage keeps requesting, “A little higher, a little higher,” and ultimately ends up having her head massaged.

If you suffer from headaches caused by shoulder or neck stiffness, you’ll probably relate and think, “I know that feeling!” The ad highlights that Sedes is effective for shoulder stiffness pain and headaches, and it’s clearly designed to appeal directly to people experiencing these target symptoms.