Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Advertisements
When you hear about commercials from Shiga Prefecture, does anything immediately come to mind? If you’re a local, there’s surely a commercial with a phrase you can’t help but hum along to that fills you with nostalgia.
For those outside the prefecture, you might be about to discover visuals and melodies you’ve never encountered before.
In this article, we’ll introduce a wide range of commercials connected to Shiga.
From ones that make you chuckle to those that gently linger in your heart—enjoy the ride!
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Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Ads (1–10)
Shiga Prefecture Ishida MitsunariNEW!

Speaking of samurai warlords who represent Shiga Prefecture, Ishida Mitsunari comes to mind.
This is a quirky commercial that introduces what makes Ishida Mitsunari so appealing.
As if pitching a product’s strengths, it comically conveys what kind of person he was.
By thoroughly highlighting even the finer details, it expresses a desire for viewers to feel a sense of familiarity with him.
Shiga Prefecture: “Shiga, Shiga (Shiga, Shiga)” EditionNEW!

This is a commercial that conveys Shiga Prefecture’s efforts toward health and longevity in a gentle tone.
In fact, it’s an homage to Morinaga’s Greek yogurt Partheno commercial, incorporating uniquely Shiga elements into a similar structure.
Just like the original piece that introduces Greek culture, this one presents the culture of Shiga Prefecture; however, because the structure is so similar, it even prompts the comical question of whether the information is actually real.
The Shiga-related items scattered throughout the footage are introduced again, so viewers can learn about Shiga’s culture there.
Kumaki Buddhist AltarsNEW!

This is a commercial that conveys the family’s feelings embodied in the Buddhist altar, and also highlights how Kumaki’s altars support those sentiments.
The footage shows a mother and daughter returning to their family home; even their greetings to the neighbors convey warmth.
Scenes of them joining their hands together before the altar express a gentle, tranquil atmosphere.
Shiga Prefecture Local TV Commercial Guide: A Collection of Community-Focused Ads (11–20)
Biwako Onsen Hotel KoyoNEW!

This is a commercial that highlights the appeal of Biwako Onsen Hotel Koyo through a calm, soothing atmosphere.
A key element is the view from the rooms, with the excitement of seeing the beautiful Lake Biwa clearly conveyed.
It also showcases the luxurious exterior and interiors, sparking anticipation for a trip where you can truly feel Shiga Prefecture.
The content suggests experiencing Shiga’s culture through the hotel as well.
Ayaha DioNEW!

This is a commercial promoting the renovations of Ayaha Dio’s Seta and Katata stores, highlighting them as places packed with fun.
While they’re home improvement centers, they also feature a café corner, conveying that it’s a space where customers can enjoy a relaxed shopping experience.
By clearly showcasing the well-organized interior, the ad conveys a sense of excitement about shopping.
Biwako Valley Farm (Blume no Oka)NEW!

This is a commercial that showcases the charm of Shiga Agricultural Park Blume no Oka and the excitement you can feel there through real-life scenery.
In addition to interacting with a variety of animals, the natural landscapes filled with blooming flowers are a highlight, conveying a relaxed sense of fun.
It expresses both the comfort and exhilaration of experiencing nature with your whole body.
Nippon Electric GlassNEW!

This commercial introduces Nippon Electric Glass’s initiatives, accompanied by explanations from the brand’s image character, Ishiyama-kun.
It features glass for displays, and through scenes of various towns, it conveys how this glass supports everyday life.
The video warmly portrays the company’s commitment to being close to people’s daily lives and its desire to enhance comfort.


