Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Advertisements
When you hear about commercials from Shiga Prefecture, does anything immediately come to mind? If you’re a local, there’s surely a commercial with a phrase you can’t help but hum along to that fills you with nostalgia.
For those outside the prefecture, you might be about to discover visuals and melodies you’ve never encountered before.
In this article, we’ll introduce a wide range of commercials connected to Shiga.
From ones that make you chuckle to those that gently linger in your heart—enjoy the ride!
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Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Ads (1–10)
Lake Biwa Wanwan Kingdom
This is a commercial designed to convey the excitement of Biwako Wanwan Kingdom, one of the largest dog-themed parks in Shiga Prefecture.
Through lighthearted animation featuring dogs, it expresses a sense of fun while also heightening anticipation for the experiences that await.
Mascot characters representing various dog breeds also make an appearance, further emphasizing the joy of close interactions.
Pearl Rice Shiga
This commercial promotes the heartfelt care and delicious taste behind Pearl Rice through a light, lively animation featuring the mascot character Umami-chan.
Here, the focus is on no-wash rice, conveying the ease of simply adding water and cooking to make delicious rice.
Including the music, the spot highlights a fun atmosphere and seems to express the rising excitement that comes with something tasty.
Yamagami Sakura Pickles
This commercial uses light, playful animation to convey the vivid look and delicious taste of Yamagami’s Sakura-zuke pickles.
By depicting the pickles setting off on a journey to the dining table, it also expresses the wish for people to enjoy them casually.
The charm is highlighted through a parody of the children’s song “Gonbē-san no Akachan,” which adds a friendly, approachable feel.
Shiga Prefecture Local TV Commercial Guide: A Collection of Community-Focused Ads (11–20)
Biwako Valley Farm (Blume no Oka)
This is a commercial that showcases the charm of Shiga Agricultural Park Blume no Oka and the excitement you can feel there through real-life scenery.
In addition to interacting with a variety of animals, the natural landscapes filled with blooming flowers are a highlight, conveying a relaxed sense of fun.
It expresses both the comfort and exhilaration of experiencing nature with your whole body.
Shiga Prefecture: Learning from Newton, the new normal for Shiga from now on
This is a comical TV commercial that, inspired by Newton discovering universal gravitation from a falling apple, calls on viewers to consider what discoveries might come from Shiga Prefecture’s local specialties.
The key is how these specialties are depicted: impossible phenomena are showcased, such as falling funazushi and a rotating Hikone Castle.
The visuals create a lively, cheerful atmosphere, giving the impression that viewers can grow fond of a variety of local specialties.
Biwako Onsen Hotel Koyo
This is a commercial that highlights the appeal of Biwako Onsen Hotel Koyo through a calm, soothing atmosphere.
A key element is the view from the rooms, with the excitement of seeing the beautiful Lake Biwa clearly conveyed.
It also showcases the luxurious exterior and interiors, sparking anticipation for a trip where you can truly feel Shiga Prefecture.
The content suggests experiencing Shiga’s culture through the hotel as well.
Ayaha Dio
This is a commercial promoting the renovations of Ayaha Dio’s Seta and Katata stores, highlighting them as places packed with fun.
While they’re home improvement centers, they also feature a café corner, conveying that it’s a space where customers can enjoy a relaxed shopping experience.
By clearly showcasing the well-organized interior, the ad conveys a sense of excitement about shopping.