When you hear about commercials from Shiga Prefecture, does anything immediately come to mind? If you’re a local, there’s surely a commercial with a phrase you can’t help but hum along to that fills you with nostalgia.
For those outside the prefecture, you might be about to discover visuals and melodies you’ve never encountered before.
In this article, we’ll introduce a wide range of commercials connected to Shiga.
From ones that make you chuckle to those that gently linger in your heart—enjoy the ride!
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Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Ads (1–10)
Oumi HousingToshio Kurosawa, Punch Mitsuo
This is a commercial that promotes the idea of considering Oumi Housing when building a home in Shiga, conveyed through a fun dance.
The story unfolds with Mitsuo Punch’s dance drawing Toshio Kurosawa into the action, and the smiles of the two convey Oumi Housing’s friendliness.
It also highlights that they not only build homes but are available for consultations, giving the impression of a supportive, close-at-hand approach.
Peer life
This is a commercial that promotes Pialife as the recommended choice when looking for a home in Otsu, using a fun dance and song.
It highlights the ease of browsing listings with a touch panel in a café-like atmosphere.
The content also conveys the message that a relaxed environment helps you calmly find a great property.
HeiwadoTakanori Nishikawa
This commercial features Takanori Nishikawa, Heiwado’s Special GM, showcasing the appeal of the HOP app usable at Heiwado in a shopping-channel style.
The ad clearly displays the app screen and the linked HOP card, making the savings easy to imagine.
His warm smile as he introduces the service also conveys a friendly, approachable impression.
Shiga Prefecture Ishida Mitsunari
Speaking of samurai warlords who represent Shiga Prefecture, Ishida Mitsunari comes to mind.
This is a quirky commercial that introduces what makes Ishida Mitsunari so appealing.
As if pitching a product’s strengths, it comically conveys what kind of person he was.
By thoroughly highlighting even the finer details, it expresses a desire for viewers to feel a sense of familiarity with him.
Shiga Prefecture: “Shiga, Shiga (Shiga, Shiga)” Edition
This is a commercial that conveys Shiga Prefecture’s efforts toward health and longevity in a gentle tone.
In fact, it’s an homage to Morinaga’s Greek yogurt Partheno commercial, incorporating uniquely Shiga elements into a similar structure.
Just like the original piece that introduces Greek culture, this one presents the culture of Shiga Prefecture; however, because the structure is so similar, it even prompts the comical question of whether the information is actually real.
The Shiga-related items scattered throughout the footage are introduced again, so viewers can learn about Shiga’s culture there.
Kumaki Buddhist Altars
This is a commercial that conveys the family’s feelings embodied in the Buddhist altar, and also highlights how Kumaki’s altars support those sentiments.
The footage shows a mother and daughter returning to their family home; even their greetings to the neighbors convey warmth.
Scenes of them joining their hands together before the altar express a gentle, tranquil atmosphere.
Biwako Home
This commercial highlights Biwako Home’s commitment to the local community and conveys gratitude for its 20th anniversary.
It communicates a stance of staying close to people, homes, and the town, and even in the scenes emphasizing people bowing, you can feel their attentiveness and considerate spirit.
It’s a warm, inviting piece of footage where everyone—from staff to customers—shows a smile.