RAG MusicCM
Lovely commercial jingle

Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!

From the Showa era to the present day, countless commercials have aired, and among them are many catchy jingle songs that you just can’t get out of your head.

In this article, we’ll introduce not only original CM songs that were frequently heard back then, but also classic Showa-era hits that have been featured in commercials over the years.

We’ve selected tracks not only from Showa-era commercials, but also songs that were newly used in ads during the Heisei and Reiwa periods.

For those who remember the time, it’s nostalgic; for younger listeners, it feels fresh.

We’ve put together a playlist you can enjoy, so please have a great time exploring it.

Catchy Showa-era commercial jingles: Featuring classic songs recently used in ads (41–50)

JR East 'Hometown-bound Ticket'

At HomeNakajima Miyuki

Miyuki Nakajima’s “Home nite (At the Platform)” is a song included on the B-side of the single “Wakare Uta,” released in 1977.

Despite being a B-side, it gained popularity thanks to numerous tie-ins, including being used as insert music for the drama “From the North Country” (Kita no Kuni Kara).

Set to a quiet, acoustic guitar–centered sound, it depicts the scene of a train platform bound for one’s hometown, imbued with both loneliness and warmth.

It was also used in a JR East commercial as a CM song; as a track themed around train stations, it conveys a warm atmosphere that evokes thoughts of one’s hometown.

Romantic Flightkome kome CLUB

JAL Okinawa Campaign Summer Rikyu 1990 Theme Song: "Kome Kome Club - Roman Hikou"
Romantic Flightkome kome CLUB

This song captures the spirit of adventure in love and dreams, carried by a light, upbeat rhythm, and expresses the feeling of taking off into the unknown with a free spirit.

Crafted by Kome Kome Club, who blend a funky sound with a positive message, it was released in April 1990 and is known as one of the group’s signature works.

It also drew attention as the tie-in song for JAL’s “Okinawa Travel” campaign and topped the Oricon weekly chart.

With its highly entertaining, stage-ready flair, the track delivers a sense of exhilaration and refreshment, as if you’re soaring through the sky.

Even today, it remains a beloved song across generations.

Panasonic Headphone Stereo S-XBS 1989

Lonely Tropical FishWink

Lonely Tropical Fish / Wink Official Music Video [HD Remaster]
Lonely Tropical FishWink

Panasonic’s commercial opens with a striking image: someone holding a stereo as the earphones trailing from it glide smoothly through the air.

It symbolically portrays the ever-evolving ways we enjoy music.

The earphones seem to move with intent, dancing to the rhythm in space, expressing how sound stays close to us—free and weightless.

Coloring the spot is Wink’s classic hit “Lonely Tropical Fish.” The bittersweet yet pop sensibility of this quintessential 1980s track harmonizes beautifully with the stylish movements and aesthetic of the visuals.

The direction and music, evoking both nostalgia and freshness, remind us of the comfort of feeling connected to sound.

Kanebo

Sexual Violet No. 1Kuwana Masahiro

Masahiro Kuwana – Sexual Violet No. 1
Sexual Violet No. 1Kuwana Masahiro

Masahiro Kuwana was a singer who flourished not only as a musician but also as an actor, TV personality, and entrepreneur across a wide range of fields.

His fourth single, “Sexual Violet No.

1,” created under the concept of making a ‘Hideki Saijo of the rock world,’ was featured in a Kanebo campaign commercial and became a massive hit.

The commercial’s imagery—conveying that women are beautiful no matter the setting—paired with Kuwana’s sensual vocals likely captivated the eyes and ears of many viewers.

It stands as a classic of the Showa era, representing the popular music scene at the height of rock kayō’s golden age.

Momoya Gohan Desu yo! 'The Fork of Memories' edition

A café in a student districtGARO

GARO’s “Gakuseigai no Kissaten” (Coffee Shop in the Student District) is a highly popular song included on their 1972 album GARO2, and it was also released as a single.

Although it was initially placed on the B-side at the time of the single’s release, it caught on thanks to radio promotion and went on to become regarded as GARO’s biggest hit.

The song evokes a scene set in a coffee shop in a student neighborhood, and its sound and melody—tinged with a certain darkness—are especially memorable.

When the track is used in commercials, the focus often falls on the “student” aspect, drawing on the lyrics to convey a strong sense of nostalgia.