Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!

Recruit SUUMO “Getting Ideas in Mr. Imada’s Dressing Room”Mio Imada

Mio Imada looks adorable lounging in the dressing room! Lying down and relaxing / SUUMO commercial

This commercial focuses on room photos, which are an important reference when searching for a property.

It highlights that when you search for rooms on SUUMO, you can view many photos, as well as videos and panoramic images, making it easier to grasp the atmosphere of a place.

The content shows Mio Imada and the mascot character Suumo getting ready in a dressing room for a shoot, with their relaxed demeanor being another key point.

The contrast between Mio Imada casually lounging around while searching for properties and Suumo continuing preparations while seated emphasizes a laid-back vibe.

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Recruit SUUMO “Naka-san’s photos fill out the imagination” versionRiisa Naka

Riisa Naka is super thrilled to find her ideal property! SUUMO’s new commercial: “With tons of Naka’s photos, the imagination expands” edition

Many people probably feel that searching for a property takes a lot of time, and end up giving up when they’re busy with work.

This content clearly explains SUUMO’s services that address those concerns.

It highlights how you can easily search for properties based on your desired conditions and how the abundance of photos makes it easy to imagine the atmosphere of each room.

Another point to note is Riisa Naka’s changing expressions: from frustration with being busy to the bright look when she finds a property, you can feel her mindset becoming more positive.

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Recruit SUUMO “Favorite Park” versionRika Adachi

Rika Adachi appears: House hunting in a park under the clear sky! / SUUMO commercial — Favorite Park version

SUUMO appears together with popular talent Rika Adachi.

While taking a walk, Rika Adachi opens a map on her smartphone to see if there are any good properties near her favorite park.

This commercial introduces a convenient feature that lets you search for properties simply by drawing a circle around the area you’re exploring on the map.

Recruit SUUMO: ‘Giant Suumo and Mr. Imada’s First Home Search’Mio Imada

RECRUIT SUUMO Commercial: 'Giant Suumo and Mr. Imada’s First Home Search' 15-second version

It’s a commercial that, while evoking tokusatsu works featuring giant monsters, broadly explains SUUMO’s services.

It emphasizes that there are many worries when searching for a property for the first time, and that SUUMO might be able to solve those worries.

You’re drawn into a curious world where SUUMO’s mascot character, Suumo, absorbs people’s concerns about properties and grows to a gigantic size.

Mio Imada’s tense expression is another highlight; the contrast with the unique world-building creates a tone that seems likely to make viewers feel more positive about looking for a place.

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Recruit SUUMO “Got too cramped” versionAnna Ishibashi / Tomomi Fujisaki

Anna Ishibashi CM Collection: “Latest! Recruit SUUMO, docomo, totoBIG – 3 Spots” [Actress] Anna Ishibashi

This is the TV commercial “Getting Cramped” for SUUMO, the real estate site run by Recruit, which aired in 2015.

The actress and model Anna Ishibashi appears in it.

With a pink rug and lampshade, light blue wallpaper, and a green bed cover, the colorful room is decorated with matryoshka dolls—pop, kitschy, and cute.