Toyota commercial roundup: stylish ads that convey a sense of premium quality
Toyota is one of Japan’s leading automakers.
Its appeal lies in a wide-ranging lineup—from compact cars to sedans and minivans—including eco-friendly hybrids and luxury models known for premium design inside and out, as well as a comfortable ride.
In this article, we’ll showcase a variety of Toyota commercials all at once!
Just like the cars themselves, the commercials are refined and stylish.
They also often draw attention for their star-studded casts and memorable background music.
We’ve compiled that information as well, so be sure to check it out.
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Toyota commercial roundup: Stylish, high-quality commercials (31–40)
TOYOTA “The Best of Both: PHEV” Version
This piece, depicting a conversation between the Crown PHEV—which can run on both electricity and gasoline—and a mascot character shaped like the letter E, is the “E-tokodori PHEV” segment.
When the Crown speaks hesitantly, saying, “I’m neither here nor there—electricity or gasoline…,” the mascot praises it: “You’re amazing—you’re a two-way player!” That prompts the Crown to get more fired up than expected, declaring, “I’m a bundle of appeal, the hope of the EV world!” The humorous turn, along with their cute exchange, makes you want to see a sequel.
TOYOTA Toyota Times “Power-Up Introduction” EditionAkio Toyoda, Koji Sato, Yuta Tomikawa
This is a commercial introducing two programs: Toyota Times News, which delivers Toyota’s latest news, and Toyota Times Sports, which supports Toyota’s athletes.
The video clearly shows who the MCs are and what kinds of topics are featured.
It’s also striking how strongly it emphasizes content you can only see here.
You can sense the various Toyota initiatives that branch out from automobiles and the intent behind them, making it a piece that builds anticipation for the programs.
TOYOTA Toyota Times: ‘Coverage of the National Dealers Conference’ Edition
The National Dealer Convention held in Las Vegas, USA, in September 2023.
Toyota Times’ “Coverage of the National Dealer Convention” depicts the event and an interview with President Koji Sato.
Its profound message is sure to captivate not only car enthusiasts but a wide audience.
TOYOTA Toyota Times “New Management Team Policy Announcement” EditionKoji Sato, Akio Toyoda, Yuta Tomikawa
Toyota is the company that represents Aichi Prefecture, a leading automobile manufacturer.
Toyota Times is an owned media platform created with the desire to increase Toyota’s fans.
In the Toyota Times segment titled “Announcement of the New Management Team Policy,” the newly appointed president, Koji Sato, and the new team structure share their vision and determination.
TOYOTA High School Soccer “YELL SWITCH”
This is a commercial themed around high school soccer supported by Toyota, focusing on the voices of the fans.
The phrase “That voice is ___” is spoken one after another, conveying how much strength players draw from the surrounding cheers.
Combined with the well-paced, immersive visuals, it comes together as a very cool commercial.
Toyota commercial roundup: a collection of stylish, premium-feel ads (41–50)
Toyota FuncargoHanako Aikawa
This commercial, with the perfectly fitting catchphrase “What do you do?”, is spot on.
The car’s name is “Funcargo”—the first part, “Fun,” obviously means enjoyable, but what about the latter “Cargo”? That’s the English word “cargo,” meaning freight, and it highlights the car’s selling point: its spacious interior.
In the ad, people are shown creating their own free, personalized spaces inside the car—ironing, making pizza, and more.
Rikako Aikawa, who delivers a comical performance in the commercial, is still active today as a voice actor, actress, and narrator—definitely worth keeping an eye on!
Aichi Toyota Bringing more and more “That was great!” to this city. “Launch” version / “Feelings in the Song” versionTakanori Iwata
This commercial, styled like a radio program, features Takanori Iwata from Aichi Prefecture introducing the appeal and passion of Aichi Toyota.
Through Iwata’s gentle narration, it clearly conveys Aichi Toyota’s wish to create a city filled with voices saying “That was great,” overlapping with scenes of people connecting.
The calm sound of the song “Hand in Hand” by Sandaime J SOUL BROTHERS also carries a direct sense of warmth.