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Toyota commercial roundup: stylish ads that convey a sense of premium quality

Toyota is one of Japan’s leading automakers.

Its appeal lies in a wide-ranging lineup—from compact cars to sedans and minivans—including eco-friendly hybrids and luxury models known for premium design inside and out, as well as a comfortable ride.

In this article, we’ll showcase a variety of Toyota commercials all at once!

Just like the cars themselves, the commercials are refined and stylish.

They also often draw attention for their star-studded casts and memorable background music.

We’ve compiled that information as well, so be sure to check it out.

Toyota commercial roundup: stylish, premium-feel ads (1–10)

TOYOTA Sienta “We Laughed as a Family!” Version

[Sienta] TV commercial: “We Laughed as a Family!” 30 seconds

This is a cheerful-feeling commercial depicting how Toyota’s Sienta supports family life.

Through the twist of a dog named “Sienta” transforming into the car Sienta, it clearly conveys that the Sienta is not just a tool, but a familiar and important presence that supports the family.

TOYOTA Toyota Times ‘Thai GR Festival’ Version

[Thailand GR Festival Version] TV Commercial 30 Seconds | Toyota Times

Toyota took on a 10-hour endurance race held in Thailand with hydrogen-powered and hybrid vehicles.

Alongside the race footage, Akio Toyoda talks about efforts toward carbon neutrality.

It’s a commercial that reminds us of Toyota’s important position not only in Japan but among automakers worldwide.

Corolla Cross: Racing Through Individuality (Yamaguchi Rei Version)

TOYOTA Corolla Cross TV commercial 30s Run Through Your Individuality Tetsu Yamaguchi Version 2022.4~

Tokimeki, which was tied up with the Corolla Cross commercial, is a 2021 track written specifically by Vaundy, an artist known for his refined taste and musicality.

It’s a pleasantly driving number with a beat crafted to balance a sense of speed and calm.

The sparkling, bouncing sound is downright uplifting! Vaundy’s unique worldview and effervescent pop sensibility make it a perfect song for outings, offering just the right sense of closeness.

Toyota commercial roundup: a collection of stylish, premium-feel ads (11–20)

Toyota Corolla Series: The Evolutionary Trajectory

TOYOTA COROLLA CM “Trajectory of Evolution” 15 seconds

The song that played in the Corolla series “Evolution Trail” segment, “Little Dancer feat.

Ito (PEOPLE 1),” is a digital single released in August 2021 by up-and-coming artist WurtS, known for the TikTok sensation “Wakattenaiyo.” It’s a disco-rock number featuring Ito from the enigmatic Tokyo band PEOPLE 1.

The rhythmic guitar riffs and languid, flowing vocals create an exquisite vibe that’s seriously addictive.

YARIS CROSS “CROSS for” Version

TOYOTA YARIS CROSS CM 'CROSS for' Version 15 Seconds

In the highly anticipated commercial for Toyota’s compact SUV, the Yaris Cross, the “CROSS for” version has been airing since September 2020.

The song featured in this ad is by Sakanaction.

When the commercial first began airing, the only information released was that Sakanaction was in charge of the music, sparking widespread curiosity about the details.

However, at the time, everything beyond the portion used in the CM was still in production, and even the title hadn’t been decided.

With the phrase “Kininari Dance,” which somehow gets stuck in your head, it’s a catchy and danceable track that’s quintessentially them.

TOYOTA Toyota Times “Woven City Launch”Akio Toyoda, Yuta Tomikawa

[Woven City Launch] TV Commercial 30 Seconds | Toyota Times

This commercial conveys possibilities for the future by showcasing Toyota’s Woven City, where new services are developed and tested.

The town is used as a living lab for various experiments, expressing the ambition to use this as a springboard to deliver greater convenience to a wider world.

It also shows, in concrete terms and alongside the developers themselves, what’s actually happening there, giving a real sense of a convenient future.

At the launch, Akio Toyoda gave a smiling speech, underscoring that this is a positive initiative.

CAROLLA TOURING “Lively Drive” Edition

Corolla Touring TV commercial (30 seconds) — Lively Drive version — from October 2020

Masaki Suda is making remarkable strides not only as an actor but also as a singer.

Every one of his collaborations with various artists has been a hit—they’re fun because you get to see different sides of him, and each collab fits incredibly well.

This song, too, has the kind of impact you expect from a commercial track—its happy aura makes you do a double take—and it’s used in the Toyota Corolla Touring commercial.

Don’t OKAMOTO’S and Masaki Suda have ridiculously perfect chemistry?