[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial songs (961–970)
Time, stop.Yazawa Eikichi
Eikichi Yazawa’s “Tokiya Tomare” (Stop, Time) was released in 1978 and is a highly popular song that has been covered by various artists.
An interesting point is that after the catchphrase “Stop, time” was decided, Shiseido set out to create a campaign song, which led to the request being made to Yazawa.
The gentle band sound layered with vocals that carry a touch of sadness conveys a sensual atmosphere.
Given its origins as a Shiseido campaign song, the structure strongly evokes images of romantic relationships, which leaves a striking impression.
Mela!Ryokushokushakai
In this commercial, horse-racing buddies Masami Nagasawa, Ai Miura, and Kuranosuke Sasaki plan a picnic at the racetrack and invite Ryoma Takeuchi to join them.
The scene where they spread out a picnic blanket at the track and everyone digs into Sasaki’s homemade katsu sandwiches looks so much fun—it’s enough to make you jealous! It really conveys a desire to refresh the image of horse racing and encourage people to enjoy it casually and make it more accessible.
The background music is “Mela!,” one of the signature songs by Ryokuoushoku Shakai.
It’s an upbeat, catchy track that delivers empowering lyrics to give you the courage to take a step forward—perfect for when you’re feeling down or want to boost your energy.
My boyfriend is left-handed.Asaoka Megumi
Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.
With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.
The light band sound combined with her cheerful vocals clearly conveys a positive image.
Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.
Piano ManBilly Joel
Billy Joel’s “Piano Man,” released in 1973 and included on several albums, is one of his signature songs.
The fact that “Piano Man” is also known as a nickname for Billy Joel shows just how big a hit the song was.
As the title suggests, the piano takes center stage, and when his soaring vocals layer over it, the result is a moving atmosphere.
In Japan, it was used in a commercial for Kirin’s Spring Valley Silk Ale, where the pairing with the song further emphasizes the emotional impact.
[From timeless classics to the latest hits] A roundup of catchy commercial songs (971–980)
Black NightDeep Purple
Deep Purple’s “Black Night” is a song released in 1970 and one of the band’s signature tracks.
It wasn’t included on an album for a while, but it was added as a bonus track when the remaster of Deep Purple in Rock was released in 1995.
The guitar riff—one of the band’s hallmarks—is striking in this song as well, and the way the chugging rhythm and vocals layer over it gives the track a cool, driving feel.
In Japan, it was used in commercials for UCC Black (unsweetened), and the pairing with this song even makes black coffee feel cool.
Hot StuffDonna Summer
Donna Summer’s “Hot Stuff” was released as a single in 1979 and is also included on the album “Bad Girls.” She won a Grammy for this song, and since it has been covered by many artists, it can be considered one of her signature tracks.
It features a quintessential disco sound with a powerful beat, driving guitars, and her soaring vocals that leave a strong impression.
As a commercial jingle, it’s well known for its tie-in with Diet Coke featuring Anna Umemiya; paired with the song, it powerfully conveys a sense of female strength.
Bohemian RhapsodyQueen
Queen’s “Bohemian Rhapsody” is a song included on the 1975 album A Night at the Opera.
Its innovative song structure and the content of its music video drew widespread attention and had a major impact on the music industry.
Because the song features a variety of developments, the impression it gives can change greatly depending on which part you focus on—an interesting aspect of the piece.
The section used in Toyota’s Pronard commercial was the soaring, triumphant-sounding part, which conveyed beauty when paired with footage of a car racing through a sunset.