[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial songs (961–970)
A gentle feelingHaruno
This is a commercial for Suntory’s classic chuhai, Horoyoi.
Singer Chara and actress Kotone Furukawa appear as a close-knit mother-daughter duo, and many viewers probably thought, “I wish I had a relationship like that.” The BGM is a cover of Chara’s famous song “Yasashii Kimochi,” performed by singer-songwriter Haruno.
It features a gentle vocal that’s pleasing to anyone’s ear, offering a charm distinct from the original version.
Original songSogabe Keiichi
Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.
The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.
It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.
It’s a piece that suits the CM’s sense of human connection and warmth beautifully.
Original songSugimori Jakku
When spring comes and life in a new environment begins, we sometimes tense up thinking, “I’ll do my best as a new me!” That kind of overreaching is often called an ‘XX debut,’ like a high school debut or a college debut.
In this SoftBank commercial, a warm message—‘you don’t have to make that kind of debut’—is conveyed through an original song.
The vocals for this BGM are by Jack Sugimori from the rock band THIS IS JAPAN.
His passionate, powerful voice is truly captivating.
Wings Of PhoenixToukyou Sukapara Daisu Ookesutora
This commercial featuring the comedian Hollywood Zakoshisho introduces a rice cracker called “Baka-Uke.” In a monochrome scene where Hollywood Zakoshisho performs his act, a calm narration by Hitoshi Kubota—also known from “Jounetsu Tairiku”—comes in.
The contrast is sure to make you chuckle.
The powerful and glamorous song playing in the background is “Wings Of Phoenix” by Tokyo Ska Paradise Orchestra.
[From timeless classics to the latest hits] A roundup of catchy commercial songs (971–980)
You haven’t given up yet, have you?Toukyou Sukapara Daisu Ookesutora
This is a commercial for MARO17, a men’s anti-aging care brand.
In the 2024 “You haven’t given up yet, have you?” version, an original animated video is featured, and there’s even a full version that runs about two and a half minutes.
The background music uses an original song by Tokyo Ska Paradise Orchestra titled “You Haven’t Given Up Yet, Have You?”, and both the visuals and the music are incredibly cool.
It’s one of those commercials that, when it comes on screen, makes you stop what you’re doing and watch, don’t you think?
All mothersMatsuzaki Shigeru
The commercial “All Daughters” for the game Uma Musume: Pretty Derby.
The CM song is a parody of the children’s song ‘All the Horses,’ sung by Shigeru Matsuzaki.
The sight of the uniquely individual Uma Musume running along the beach, combined with Matsuzaki’s vocals, gives the commercial a distinctly summery feel!
buoyant feelingsMatsuura Aya
This commercial for Nestlé’s “Nescafé Excella,” with Aya Matsuura’s striking vocals, seems to embody the brand concept of “A spring in your step.” It also drew major attention because it marked Aya Matsuura’s first commercial appearance in about 11 years.
The refreshing visuals, with her bathed in light, also feel like they convey the product’s refreshing quality.
The original song sung by Aya Matsuura, “Hazumu Kimochi” (A Bouncy Feeling), is another highlight.
The song further emphasizes the image of a bright, uplifting taste that encourages a positive mindset and aims to support the fun of everyday life.
