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Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From timeless classics to the latest hits] A roundup of catchy commercial songs (971–980)

Kao NIVEA Cream “I Want to Keep Protecting You All Through 2023” Version

Original songYanagita Shusaku

In the Nivea commercial, known for its skincare products, scenes show people applying Nivea cream to the skin of loved ones—friends, family, and partners.

It’s a heartwarming presentation that conveys the commercial’s title and theme, “I want to protect you forever.” The BGM features an original song with vocals by Shusaku Yanagida from the band Kami wa Saikoro wo Furanai.

His smoky voice resonates warmly.

It’s a lovely track that focuses on the commercial’s message of “wanting to protect.”

Kao Segreta: “Let’s love our hair like we love our skin” (version)

DiamondsShibasaki Kou

This commercial depicts beautiful hair swaying in the wind thanks to Kao’s “Segreta.” Set against grand natural scenery, Ko Shibasaki powerfully performs a cover of “Diamonds,” and her radiant expression further accentuates the beauty of her hair.

The gradual sunset is another key highlight, suggesting that the beauty endures over time.

Coca-Cola Coke STUDIO Wednesday Campanella “Coke STUDIO Mermaid” version

mermaidSuiyōbi no Campanella

This is a commercial inspired by Coca-Cola’s music event “Coke STUDIO.” Featuring Wednesday Campanella—an artist also performing at Coke STUDIO—singing “Mermaid,” it evokes the mysterious atmosphere surrounding the event.

The song depicts a mermaid princess longing to attend a festival on land, enhancing the sense of excitement leading up to the event.

JBL TOUR PRO 2 “Music is the best!” Version

Prince ShōtokuSuiyōbi no Campanella

This commercial conveys JBL’s commitment to supporting a rich music life by showing Uta, the vocalist of Wednesday Campanella, speaking passionately about the brilliance of music.

It depicts people whose lives are vividly enriched by music, with JBL products right by their side.

After the powerful narration, Wednesday Campanella’s song ‘Prince Shōtoku’ plays, and even through the light, buoyant vocals, you can feel the happiness of being able to connect with music.

Nissin Foods Chicken Ramen 'Chikira Hopper' Edition

Axel HopperNagai Yuichiro

Comedian Yuichiro Nagai’s signature routine drew major attention when he performed it on “Enta no Kamisama” around 2006.

The style centers on dance set to a lively rhythm, interwoven with short, silly anecdotes.

In the Chicken Ramen commercial, the character performs this routine; the slowed-down tempo compared to the original adds a subtle eeriness.

It’s a curious piece in which only the wish—to place the egg neatly in Chicken Ramen’s egg pocket—is lightheartedly sung.

Yotsuba Dairy Industry: “Together with Dairy Farmers, Now and Always”

Thread of LightIkeda Ayako

Yotsuba Dairy Industry brand commercial, “Together with Dairy Farmers, Now and Always” (30 seconds)
Thread of LightIkeda Ayako

This commercial shows the scenery of Hokkaido, where Yotsuba Milk was born, conveying love and gratitude toward its hometown.

It mainly features scenes of dairy farmers, and through depictions like sunlight in the snow and rising steam, it clearly delivers a warm feeling.

The song that further accentuates the gentle atmosphere of the footage is Ayako Ikeda’s “Hikari no Ito.” Built on a calm, piano-centered sound with a soaring vocal layered on top, it also conjures the image of Hokkaido’s vast land, doesn’t it?

TOYOTA Land Cruiser “Shonan no Kaze: Adventurer” Version

AdventurerShonan no Kaze

After posing the question “What is a Land Cruiser?” at the beginning of the commercial, it cuts to striking footage of the Dakar Rally, known as the world’s toughest motorsport.

The determined looks of the drivers and mechanics are unforgettable—and incredibly cool.

The CM’s background music features Shonan no Kaze’s newly written track “Bōkensha” (Adventurer).

Its powerful, encouraging lyrics—so in tune with the commercial’s theme—are a major draw.