RAG MusicCM
Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From Classic Hits to the Newest Tracks] A Compilation of Memorable Commercial Jingles (1161–1170)

SUUMO “Life Floor Plan”

Transparent mapSaitō Kazuyoshi

It’s a commercial that begins with the phrase “To me, a home is…” and features Yu Aoi observing various floor plans and the lives of the people who live in them.

It highlights how each layout reflects what people seek in a home and encapsulates their outlook on life.

The heartwarming CM uses as its BGM “Transparent Map,” an original song written for the commercial in 2025.

Kazuyoshi Saito said that after seeing the storyboard, he “wrote the lyrics with the image of getting married and the family growing.”

[From classic hits to the latest tracks] A roundup of catchy commercial songs (1171–1180)

TOAI Karaoke App UTAO “A New Era” Edition

If I Sing to Youatarashii gakkou no rīdāzu

New School Leaders’ collaboration song “Kimi ni Utaeba” plays! Choreography by Akane Kikaku / Karaoke app “UTAO” commercial

Atarashii Gakko, who captivate fans around the world with their powerful vocals and sharp dance moves, created “Kimi ni Utaeba” as a tie-in song for the karaoke app UTAO.

Many people probably discovered the song through the commercial.

The CM features many scenes of a high school girl running, which matched well with the driving, exhilarating sound.

The inclusion of elements like powerful choruses that everyone can get excited about was likely done with the app collaboration in mind.

Sekisui House GRANDE MAISON “Yokohama Yamate” Edition

Original songHoshino Gen

This is the Sekisui House GRANDE MAISON commercial, “Yokohama Yamate” edition, featuring Gen Hoshino.

It’s crafted to show Hoshino enjoying lush nature and beautiful scenery.

In the background, an original song performed by him is playing.

Perhaps because it’s used under the narration, there are no lyrics—only chorus.

Even so, his strong vocal ability and a relaxed vibe come through.

It’s simple yet rich in flavor, so give it a watch first.

JRA Keep Running Toward the Future: “Together with People and Society” / “Alongside Those Bonds” / “With Gratitude in Our Hearts”

a momentHoshino Gen

Accompanied by a narration that begins, “We run at all times,” the legendary racehorses of their eras appear on screen.

Oguri Cap, Deep Impact—it feels as if these famous horses were racing across the turf just yesterday.

The background music that heightens the emotion, Gen Hoshino’s ‘Isshun’ (A Moment), is such a wonderful song.

I’ve heard that Hoshino wrote this piece specifically for the JRA 70th Anniversary brand commercial, which shows just how deep the sentiment for JRA’s history runs.

This is a moving song you’ll want to keep listening to—whether it brings to mind the great racehorses or the person you love.

Suntory Horoyoi: “Let’s chat with Horoyoi. Summer” Edition

A gentle feelingHaruno

This is a commercial for Suntory’s classic chuhai, Horoyoi.

Singer Chara and actress Kotone Furukawa appear as a close-knit mother-daughter duo, and many viewers probably thought, “I wish I had a relationship like that.” The BGM is a cover of Chara’s famous song “Yasashii Kimochi,” performed by singer-songwriter Haruno.

It features a gentle vocal that’s pleasing to anyone’s ear, offering a charm distinct from the original version.

Nishimatsuya: “Now Is the Time for Everyone to Support Child-Rearing”

Original songSogabe Keiichi

Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.

The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.

It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.

It’s a piece that suits the CM’s sense of human connection and warmth beautifully.

Kuriyama Beika Baka-Uke “A Baka-sublime Life” Version

Wings Of PhoenixToukyou Sukapara Daisu Ookesutora

This commercial featuring the comedian Hollywood Zakoshisho introduces a rice cracker called “Baka-Uke.” In a monochrome scene where Hollywood Zakoshisho performs his act, a calm narration by Hitoshi Kubota—also known from “Jounetsu Tairiku”—comes in.

The contrast is sure to make you chuckle.

The powerful and glamorous song playing in the background is “Wings Of Phoenix” by Tokyo Ska Paradise Orchestra.