[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A compilation of catchy commercial songs (321–330)
Chase the ShineSPYAIR
This commercial portrays the personal stories each boat racing athlete carries while highlighting the dynamic excitement of the sport.
This time, Kazuki Iio plays the lead as the instructor, looking back on the days when Fuju Kamio—now thriving as a racer—was his student.
The narration expresses the importance of steady effort and the idea that everyone holds potential within.
The song that amplifies the realism of the visuals is SPYAIR’s “Chase the Shine.” With its powerful sense of speed, the track evokes a feeling of surging forward.
[From timeless classics to the latest hits] A roundup of catchy commercial songs (331–340)
March Toward TomorrowKuwata Keisuke
This is Kanro’s corporate commercial with the memorable tagline, “A single drop that reaches you.” The on-screen text says that aiming to deliver not to everyone, but to just one person—you—is an act of kindness, conveying Kanro’s sincere stance.
The BGM features Keisuke Kuwata’s 2011 song ‘March Toward Tomorrow.’ Its lyrics, which both give you courage to move forward into tomorrow and evoke a sense of nostalgia, are woven together by Kuwata’s gentle singing voice.
It’s a wonderful song that makes your heart feel calm as you listen.
countrysideTamaki Kōji
It introduces products such as beer, whisky, and wine made by Suntory, along with the people who craft them.
It begins with the narration, “Those who make delicious things usually lean slightly forward,” and goes on to describe Suntory’s commitment to craftsmanship.
It’s a wonderful commercial that heightens affection for and anticipation of Suntory’s products.
The BGM features Koji Tamaki’s signature song, ‘Den-en’ (Rural), a moving piece where his warm vocals perfectly match the gentle, flowing melody.
To be continuedRyokushokushakai
Ryokuoushoku Shakai’s “Tsuzuku,” set for release in 2025, is a song with a dazzling atmosphere that evokes hope for the future.
The layering of piano and strings is striking, and the powerful vocals add an image of moving forward positively.
The commercial featuring this song promotes the Docomo Future Museum, a creative painting contest held by Docomo.
It conveys hope for the future through a boy who paints a picture and talks about the feelings he put into it.
rainbow
This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.
Caprices, 24 in A minor, Op. 1 No. 24Niccolò Paganini
This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.
Bottomless beautySaitō Kazuyoshi
This commercial promotes Megmilk’s Megumi Gasseri SP Strain Yogurt by highlighting how it supports the activities of many different people.
A variety of professions appear, conveying that health is important no matter what you do, and expressing the brand’s commitment to supporting it from within the body.
The song that accentuates the calm atmosphere of the visuals is Kazuyoshi Saito’s “Bottomless Beauty.” While the tempo feels gentle, the tone carries a sense of boldness, conveying a powerful feeling of moving forward step by step.