[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial jingles (511–520)
O Bureneli
This commercial comically portrays how powerful Car Febreze’s deodorizing effect is through interactions between Daigo, who’s promoting a car, and some children.
He shows off a gold car to the kids, but they point out the smell.
The ad clearly conveys the product’s effectiveness through the changes in his facial expressions—his bewilderment when the odor is mentioned and the shift after using Febreze.
Set against this humorous footage, the song used to highlight the product’s excellent performance is the traditional tune “O Breinerli” (O Vreneli).
Originally a 19th-century Swiss folk song, its expansive melody evokes images of grand, refreshing natural landscapes.
By stripping it down to just the music, the arrangement seems to accentuate that fresh, breezy atmosphere.
lightFukuyama Masaharu
This is a commercial announcing the opening date of Nagasaki Stadium that conveys the excitement of a new landmark being completed in the city.
While the construction scenes communicate a sense of strength, showing what the surrounding town is like alongside Masaharu Fukuyama’s narration really heightens the desire to visit.
What further accentuates that thrilling feeling of something new beginning is Masaharu Fukuyama’s song “Hikari” (“Light”).
Its structure—layering vocals over a powerful sound—is striking, and the soaring singing voice evokes an energy moving toward the future.
It’s a small worldKing Gnu
The commercial depicts Nana Komatsu’s time at home after returning from outside, and it leaves a very stylish impression, doesn’t it? A fixed camera captures a chic interior as she cleans, tends to plants, and relaxes while playing her favorite music…
Watching this commercial, many people may have found themselves longing for such a wonderful lifestyle.
The background music features King Gnu’s “It’s a small world,” a track from their 2019 album “Sympa.” The lyrics, which portray the joy of a world where it’s just you and someone special, are particularly striking.
Yes, with pleasure.kocchi no kento
This is a commercial introducing UHA Mikakuto’s Gummy Supplements, told through the story of a woman who scored tickets to see her favorite idol live.
Although she won the lottery for the show, she’s devastated to find her seat is in the so-called ‘nosebleed’ section on the 4th floor, far from the stage.
Then Kento-san appears and recommends the lutein Gummy Supplement.
Of course, it won’t actually improve eyesight, but the ad clearly promotes its effect in helping reduce eye blurriness.
A parody of the song “Hai Yorokonde” is used as the BGM.
Let’s walkikimonogakari
This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.
Miki Fujimoto’s friendly personality really shines through, doesn’t it?
MAHOROBA ~Fighting Spirit~Hakasé Tarō
Taro Hakase’s piece here has an appealing, forward-looking tone that aligns well with Iwatani Corporation’s concept of opening the future with hydrogen.
The rich orchestral sound also seems to symbolize a bright future.
It looks like we’ll be able to experience a hydrogen-powered boat at the Expo, which is intriguing as well.
Kiss Kiss KissAKASAKI
This slightly sepia-toned, jazz-like track is by AKASAKI.
The lyrics, which sing about a woman’s hair, are perfect for a hair color commercial.
The tagline in the ad—“We can be dyed any color”—is great too, isn’t it?