Memorable Commercials [March 2025]

Over the RainbowYamazaki Masayoshi

Over the Rainbow

In this commercial for the Colt, developed jointly with DaimlerChrysler, the memorable narration says, “Japan and Germany gave it serious thought,” and it proudly highlights the freedom to choose exterior colors and features.

The background music is the classic “Over the Rainbow,” covered by artists worldwide.

For this particular CM, a vocal version by Masayoshi Yamazaki was selected.

His warm voice and the relaxed, swing-like arrangement are wonderful.

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Hane Keisuke

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JUMPImawano Kiyoshirō

Kiyoshiro Imawano – JUMP

This commercial showcases the journey of Nodogoshi from the cultivation of raw ingredients, through the manufacturing process at the factory, to distribution and in-store displays, all the way until it reaches our hands.

By featuring the people involved at each stage, it powerfully conveys the dedication of many individuals.

The background music is a brass arrangement of Kiyoshiro Imawano’s “JUMP,” adding a bright and festive tone to the commercial.

One Heartatarashii gakkou no rīdāzu

ATARASHII GAKKO! – One Heart (Official Music Video)

This commercial has a lively atmosphere where various people gather around ATARASHII GAKKO!’s fun-filled performance.

By featuring the sweet-and-tangy Fettuccine Gummi within that performance, it really emphasizes the spirit of youth.

The song that heightens this bittersweet yet joyful vibe of adolescence is ATARASHII GAKKO!’s “One Heart.” Its brisk, light sound leaves a strong impression, and the tempo highlights the shared sense of fun that the lyrics portray.

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kappamaki

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Only the graduation photo knowsHinatazaka46

The Only One Who Knows Is the Graduation Photo by Hinatazaka46

This commercial, which depicts watching a baseball game from the bench, is for Curry House CoCo Ichibanya.

It announces a campaign taking place in March 2025.

Members of Hinatazaka46 appear in it, and their song is used as the BGM.

The track is “Only the Graduation Photos Know,” released in January 2025.

Many people may relate to the lyrics, which look back on a final romance during one’s school days while leafing through graduation photos.

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Hane Keisuke

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Over the RainbowMatsutōya Yumi

Over the Rainbow

This is one of the Colt commercial series that aired in 2003, and it’s a memorable spot featuring a narration that seriously contemplates the joy of driving.

The BGM for this commercial is a cover of Over the Rainbow, sung by Judy Garland in The Wizard of Oz.

In this CM, the vocals are performed by Yumi Matsutoya.

Her soft, gentle voice is truly captivating.

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Hane Keisuke

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toad lily [Tricyrtis]Kuwata Keisuke

toad lily [Tricyrtis]

This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.

The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.

At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.

While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.

The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.

Sad Feelings (Just a Man in Love)Kuwata Keisuke

Keisuke Kuwata – Sad Feelings (Just a Man in Love) (Full ver.)

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.