Memorable Commercials [April 2025]

My dressneguse.

Neguse. “My Dress” Official Music Video (TV Anime “Medalist” Ending Theme Song)

This commercial conveys that you can find part-time jobs on TownWork while also hinting at the feeling that something new might begin from there.

Two people working part-time at a café talk about where they found the job; surprised that their answers match, they fall into a wordless gaze.

By showing them holding that gaze for a while, it suggests that their story has begun.

Further accentuating this story born through part-time work is the song Atashi no Dress by Neguse.

The blend of a breezy band sound with a light rhythm and vocals strongly evokes a sense of youth.

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kappamaki

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Que sera, seragagaga supi

Que sera, sera

This memorable IYEMON commercial features Ace saying, “Once you know, there’s no going back,” and Teruya accepting it.

It’s promoted with the tagline “Tea in which Kyoto time flows,” and the CM indeed shows Kyoto scenery in the background.

The BGM is Keserasera, a song written specifically for this commercial—an upbeat track that pairs forward-looking lyrics with an irresistibly bright melody.

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Hane Keisuke

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Sinbad on the Shorepinku redii

Sinbad of the Seashore / Pink Lady

Pink Lady’s “Nagisa no Sindbad” was released in 1977 and is known as one of their signature songs.

It topped Oricon’s year-end chart for 1977, and its frequent single reissues and tie-ins also attest to its popularity.

With a summer-themed feel, the song sets the life of a confident woman to a lively sound.

As a commercial jingle, it’s often paired with bright, cheerful visuals, and the song’s energy helps the overall impression feel positive.

At HomeNakajima Miyuki

At Home

Miyuki Nakajima’s “Home nite (At the Platform)” is a song included on the B-side of the single “Wakare Uta,” released in 1977.

Despite being a B-side, it gained popularity thanks to numerous tie-ins, including being used as insert music for the drama “From the North Country” (Kita no Kuni Kara).

Set to a quiet, acoustic guitar–centered sound, it depicts the scene of a train platform bound for one’s hometown, imbued with both loneliness and warmth.

It was also used in a JR East commercial as a CM song; as a track themed around train stations, it conveys a warm atmosphere that evokes thoughts of one’s hometown.

VoicesYoshida Takeshi / Tanaka Yuusuke

Xperia Z5 TV commercial song 'Voices' FULL

This commercial highlights the waterproof feature of the Xperia Z5, emphasizing how easy it is to incorporate into various everyday situations.

Through the experiences of Ayumi Hara, who is active as a model and yoga instructor, it conveys the wide range of ways the device can be used.

Adding a sense of power to the introduction of Xperia’s features is the song “Voices,” which was used for a time as the series’ commercial theme.

With its digital sound that conveys a sense of tension, the track also evokes anticipation for what’s about to begin.

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kappamaki

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If you’re going to build a houseMochida Kaori

“If You Build a House” Solo Version by Kaori Mochida (206 seconds)

In Panasonic Homes’ commercial, under the theme “If you’re going to build a home,” a special, striking video features 60 homeowners singing in chorus with singer Kaori Mochida.

The lyrics, which express the feelings poured into homebuilding, time with family, and the everyday life that grows there, convey the warmth of real living.

The choral piece, “If You’re Going to Build a Home,” is composed of sincere lyrics and a gentle melody; when her tender voice overlaps with the voices of the homeowners, it evokes a profound sense of reassurance and hope.

This commercial and song, which straightforwardly communicate through music that a home is not just a building but a place filled with meaning, quietly resonates in the hearts of viewers.

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mutō

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StarHoshino Gen

Star

This is a commercial in which Gen Hoshino introduces two types of Wonda.

There’s the “New Wonda Clear Black” version, which emphasizes that it’s perfect for starting your day, and the “New Wonda Royal Latte” version, recommended for the afternoon.

Gen Hoshino appears in both, highlighting each drink’s distinct flavor.

The background music features ‘Star,’ unveiled for the first time in this CM.

It’s a bright and refreshing track with memorable lyrics that evoke the feeling of spring.

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Hane Keisuke

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