Memorable Commercials [April 2025]

On your sideHanbaato Hanbaato

On your side

In Panasonic’s new commercial for IoT home appliances, the presence of appliances that gently accompany everyday life is portrayed.

From the hectic bustle of the kitchen in the morning to the warm lights that greet you when you return home, these appliances watch over your life even on busy days.

Flowing alongside those moments is Humbert Humbert’s “Kimi no Mikata.” The simple, warm vocals and the slightly nostalgic melody overlap with the sense of reassurance these appliances provide, gently warming the heart.

The visuals and music tenderly embrace the small moments of happiness and peace of mind found in daily life.

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To say goodbyebiriibanban

To Say Goodbye – by Billy BanBan (1972)

iichiko TV Commercial 1993 Aegean Sea Edition

Billy BanBan’s “Sayonara o Suru Tame ni” (“To Say Goodbye”) is a song released in 1972 as the theme for the TV drama “3-Chome 4-Banchi.” Thanks to this song, they made their first appearance on the Kōhaku Uta Gassen, and it was even included in music textbooks, making it one of Billy BanBan’s signature tracks that garnered attention in many ways.

Its gentle, characteristically Billy BanBan sound and poignant lyrics themed around farewell make it especially appealing.

As a commercial jingle, it was used in ads for Sanwa Shurui’s iichiko shochu, where the expansive sound underscores and promotes the depth of iichiko.

Sinbad on the Shorepinku redii

Sinbad of the Seashore / Pink Lady

Rino Sashihara covers “Nagisa no Sindbad” in a mini-skirt outfit, forming a duo with Naomi Watanabe — TEPCO Energy Partner “Summer 2019: Sa-Sa-Sa 3 Months New Unit Debut” commercial

Pink Lady’s “Nagisa no Sindbad” was released in 1977 and is known as one of their signature songs.

It topped Oricon’s year-end chart for 1977, and its frequent single reissues and tie-ins also attest to its popularity.

With a summer-themed feel, the song sets the life of a confident woman to a lively sound.

As a commercial jingle, it’s often paired with bright, cheerful visuals, and the song’s energy helps the overall impression feel positive.

Morning of PartingPedoro & Kapurishasu

Morning of Parting

Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.

The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.

The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.

Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.

At HomeNakajima Miyuki

At Home

Miyuki Nakajima’s “Home nite (At the Platform)” is a song included on the B-side of the single “Wakare Uta,” released in 1977.

Despite being a B-side, it gained popularity thanks to numerous tie-ins, including being used as insert music for the drama “From the North Country” (Kita no Kuni Kara).

Set to a quiet, acoustic guitar–centered sound, it depicts the scene of a train platform bound for one’s hometown, imbued with both loneliness and warmth.

It was also used in a JR East commercial as a CM song; as a track themed around train stations, it conveys a warm atmosphere that evokes thoughts of one’s hometown.

If you’re going to build a houseMochida Kaori

“If You Build a House” Solo Version by Kaori Mochida (206 seconds)

Corporate brand commercial 'If you're going to build a house' version (30 seconds)

In Panasonic Homes’ commercial, under the theme “If you’re going to build a home,” a special, striking video features 60 homeowners singing in chorus with singer Kaori Mochida.

The lyrics, which express the feelings poured into homebuilding, time with family, and the everyday life that grows there, convey the warmth of real living.

The choral piece, “If You’re Going to Build a Home,” is composed of sincere lyrics and a gentle melody; when her tender voice overlaps with the voices of the homeowners, it evokes a profound sense of reassurance and hope.

This commercial and song, which straightforwardly communicate through music that a home is not just a building but a place filled with meaning, quietly resonates in the hearts of viewers.

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The season the sun gave usaoi sankakujougi

The Season Given by the Sun — Aoi Sankaku Jōgi, 1972

Aoi Sankakujōgi’s “Taiyō ga Kureta Kisetsu” was released in 1972 and drew attention for being used as the theme song for the drama “Tobidase! Seishun.” With this song, they won the Newcomer Award at the Japan Record Awards and even appeared on the Kōhaku Uta Gassen, making it one of Aoi Sankakujōgi’s signature tracks.

The lyrics strongly evoke youth, expressing the struggles that come with being young, set to the gentle sound of folk music.

As for commercials, it has been used in spots like the Lake (consumer finance) ads featuring the comedy duo Chidori; its wistful melody is deliberately paired with comedic visuals to create a striking contrast.