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[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending Latest Commercials (91–100)

Shiseido INOUI: ‘My skin, born from light.’

INUI 'Skin born from light' 30-second version | Shiseido

This commercial highlights radiant skin achieved by using Shiseido’s INOUI, conveying an image of the unique world and the kind of light it creates.

Set in a mysterious scene of ascending a spiral staircase bathed in light, it vividly expresses beauty through the way that light reflects off the skin.

The cool expressions also suggest a sense of confidence that comes from luminous skin.

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Suntory Whisky Kakubin “That little detour leads to happiness.”Shota Sometani, Yojiro Noda, Satomi Kobayashi

Suntory Whisky Kakubin – Concept: “That detour leads to happiness.” 30-second version

This commercial portrays a relaxed moment with a bottle of Suntory Whisky Kakubin nearby, captured with a cinematic mood.

True to its title, “That Detour Leads to Happiness,” it conveys the importance of occasionally taking a breather by making a detour—and the wish for Kakubin to be there to support that.

The song that further elevates the relaxed atmosphere and gentle air of the visuals is Yojiro Noda’s “Uisukii ga, Osuki desho” (“You Like Whisky, Don’t You”).

The performance stands out as a stripped-down, singer-with-guitar rendition, and the tenderness is clearly expressed not only in the sound but also in the vocals.

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ABC-Mart “VANS LITE FINN” Version / “VANS LITE OLDSKOOL” Version

VANS LITE FINN

VANS LITE OLDSKOOL

This is a commercial that introduces the VANS LITE series from the lineup available at ABC-MART, highlighting both the comfort and the ease of pairing them with fashion.

The video features the FINN and OLDSKOOL models from the LITE series, showcasing their inherently stylish look.

Through upbeat visuals, it conveys designs that are simple yet make everyday life more enjoyable, as well as a lightweight build that protects your feet while allowing easy movement.

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JR East “Ride a non-reserved seat in just 1 minute after registering: Touch de Go! Shinkansen” / “Ride the Shinkansen with points: JRE POINT Reward”Asagaya Sisters

The “Touch de Go! Shinkansen” spot: “Ride non-reserved seats with just a 1-minute sign-up.”

“Ride the Shinkansen with Points: JRE POINT Rewards”

This is a commercial where the Asagaya Sisters introduce JR East’s Shinkansen-related services, such as Touch de Go! Shinkansen and JRE POINT rewards.

It conveys that with Touch de Go! Shinkansen you can board the Shinkansen easily without a reservation, and that if you use JRE POINT smartly, you can ride using points.

Their brisk, almost one-sided banter and the way they daydream about savvy ways to ride add a touch of comedy.

Showing the contrast between people who use these services and those who don’t also highlights just how advantageous they are.

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MTG ReD: ‘Recovering Even While Working’ / ‘Recovering Even While Sleeping’Yo Oizumi

ReD | Yo Oizumi Recovery Even While Working (30 seconds)

ReD | Yo Oizumi Recovery Even While Sleeping (30 seconds)

This commercial introduces ReD, a recovery wear line from MTG, and clearly conveys the benefits you can expect.

Yo Oizumi wears it in his daily life, expressing that recovery is possible even while working or sleeping.

The fact that it’s an inner layer is also a key point, emphasizing that it can be incorporated in any situation.

His gentle smile suggests that this recovery leads to a more fulfilling everyday life.

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Iris Ohyama B2B Business: Cleaning Robot “M&M Cleaning” Edition / Energy Saving “M&M Lighting” EditionRyo Yoshizawa

[Mr. Ryo Yoshizawa] Cleaning Robot “M&M Cleaning” 30-second version

[Ryo Yoshizawa] Energy-Saving 'M&M Lighting' 30-Second Version

This commercial portrays the idea that using Iris Ohyama’s cleaning robots and lighting can make a company run more efficiently, almost like a mischievous plot.

In a scenario where Ryo Yoshizawa schemes about what to implement in the company, it explains what the cleaning robots and lighting are like and how they can help.

The humorous moment where, with a serious expression, he says “M&M” instead of “M&A” and gets corrected is also quite memorable.

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P&G Ariel Whole Washing Machine Disinfection Summer Scary Stories: “Washing Machine Drum” Edition / “Clothing” EditionMio Imada, Koji Yamamoto

Ariel Washing Machine Drum Complete Disinfection: Summer Horror Story - Washing Machine Drum Edition (15 seconds)

Ariel Whole Washer Disinfection – Summer Scary Story – Clothing Edition – 30 seconds

This is a high-energy commercial that enthusiastically touts the effects of Ariel’s Complete Washing Machine Sanitizer.

It explains that the musty odor in a damp washing machine is caused by bacteria that have multiplied there, and that Ariel’s Complete Washing Machine Sanitizer can solve this problem.

The setup—Mio Imada describing the proliferation of bacteria as if telling a scary summer tale, with Koji Yamamoto cowering in fear—is also comedic.

The subsequent shift to bright imagery suggests that the odor has been eliminated.

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