Lovely commercial jingle

[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending Latest TV Commercials (11–20)

ANA Group Aircraft Maintenance Technicians: “The person you want to become is surely there.”

The person you want to become is surely there. ANA Group Aircraft Maintenance Technician

By juxtaposing the image of a young person struggling with their path and that of an aircraft maintenance engineer who ensures safety, this piece powerfully evokes hope for the future.

It conveys that what we take for granted—airplanes flying safely—is supported by the daily efforts of maintenance engineers, and it delivers a message to young people to keep putting in that daily effort to forge their futures.

From there, it develops into a pathway toward becoming an aircraft maintenance engineer, calling on viewers to help build the road to the sky together.

It’s a commercial that conveys ANA’s commitment to supporting the safety of the skies and its encouragement of young people.

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Shiseido Benefique “High-Moisture Anti-Aging Serum” Edition

Benefique “High-Moisture Anti-Aging Serum” Horizontal 15 Seconds (with Subtitles) | Shiseido

This commercial promotes Shiseido’s Benefique Serum, a deeply moisturizing anti-aging essence, highlighting the passion and meticulous care behind its creation.

It strongly emphasizes infusing the serum with the blessings of the earth, expressing how that moisture leads to firmer, more radiant skin.

From imagery of concentrated fruits to the overall bright tone, the piece conveys a sense of uplift—suggesting the excitement of skin becoming more balanced and refined.

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COOP Kyosai “Pre-birth Application Philosophy” Edition

25 TV commercial: Pre-birth application – Philosophy version (30 seconds)

Featuring striking illustrations from the popular manga Kounodori, this commercial announces a coverage plan for babies that you can apply for even before birth.

Whether it’s your first delivery or not, it’s natural to worry about whether your baby will be born healthy and grow well.

This ad reassures viewers by conveying that they can apply before birth.

The background music is Sung Si-kyung’s “Shiawase no Katachi,” whose gentle voice and melody leave you feeling calm and comforted.

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NatureLab Laundrin: ‘I sense a hint of hope.’ (version)Sho Hirano

Laundrin: 'I sense a sign of hope.' 30-second version

This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.

The moment the coin hits the ground, music begins to play and a butterfly takes flight.

The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.

It’s a commercial that evokes the scent of Laundrin’s fabric softener.

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Recruit Zexy “This Month’s Zexy September 2025 Issue (released in July 2025)” editionAnji Ikebata

“This Month’s Zexy” TV commercial, September 2025 issue (released in July 2025)

This is a promo commercial for the September issue of Zexy, releasing in July 2025.

As usual, it briskly showcases the freebies, starting with a JILL STUART cosmetic pouch.

This time, the botanically inspired background is striking, and Anji Ikehata looks wonderful in an elegant, mature wedding dress.

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Takemoto Piano “More and More” Edition – Collaborative Version with the film ‘About a Certain Place in the Kinki Region’

Takemoto Piano commercial: Collaboration version for the film “About a Certain Place in the Kinki Region”

This is the new commercial from Takemoto Piano, which had long been popular as the “commercial that makes babies stop crying.” After the passing of Kazuo Zaitsu in 2023, it hadn’t aired, but a new version has been on the air since 2024.

The video, said to have been produced with the help of AI, features the dancer who appeared in the classic commercials, and the familiar jingle is still there.

The one introduced here is the new version that collaborates with the film “About a Certain Place in the Kinki Region.” It’s striking how the line “Please sell me your piano” has been rearranged to “Please watch the movie!”

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[July 2025] Trending New Commercials (21–30)

CHANEL “Make it foam” version

Make it foam

This commercial introduces a facial cleansing foam from Chanel, highlighting the beauty that comes from using rich lather.

The main focus is on hands whipping the foam, conveying how easy it is to use thanks to its excellent lathering.

The sudden appearance of foam and other intriguing visual effects leave a strong impression, and the unique worldview heightens the expectation that this foam will offer a new kind of experience.

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