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[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending New Commercials (21–30)

Asahi Beer Peroni “First, at restaurants and bars” EditionRyo Narita

Peroni CM “First, at bars and restaurants” Version 15 seconds Ryo Narita

This commercial introduces Peroni, the Italian premium beer said to be the world’s best-selling, while conveying the desire for viewers to savor it.

By showing how it’s enjoyed locally, it expresses a flavor that brings smiles and a refreshing sensation reminiscent of the Mediterranean.

It also makes sure to highlight that Asahi is distributing Peroni, helping the beer from around the world feel closer to home.

With Ryo Narita’s narration and expressions, the spot further underscores that it’s a delicious beer.

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Nissan Aura: ‘Its drive is beautiful.’Miki Nakatani

[AURA] TV commercial 'That drive is beautiful.' 15 seconds

This is a commercial featuring Miki Nakatani driving the Aura, showcasing scenes of it in motion.

As the title ‘Its Drive is Beautiful’ suggests, it focuses on the car’s elegance, with a conceptual visual of petals dancing around it.

The casting, the cinematography, and the Aura’s appearance—together, they beautifully convey the car’s premium aura.

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Tokio Marine & Nichido Total Assist Home Insurance: “Fire insurance? Tokio Marine & Nichido.”Keiko Kitagawa, Taishi Nakagawa

Total Assist Home Insurance: 'Fire Insurance by Tokio Marine & Nichido' Version (15 seconds)

Many people may strongly associate Tokio Marine & Nichido with auto insurance, but this commercial emphasizes that they are actually number one in fire insurance sales as well.

Presenters Keiko Kitagawa and Taishi Nakagawa introduce the coverage offered by the fire insurance, highlighting the sense of reassurance it provides.

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P&G Lenor Super Deodorant “Dreamy Summer” EditionHaruka Ayase

Lenor Ultra Deodorant: Summer of Dreamy Comfort — 30 seconds

Many people may be struggling with the smell on towels used to wipe sweat that won’t go away no matter how many times they’re washed.

What’s being recommended “especially for summer” is a combination of Lenor fabric softener and antibacterial beads.

It’s promoted as delivering a fluffy feel and a fresh scent, and many of you may be thinking, “I want to try it at home, too.”

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au “Connecting Song: Starlink 2” VersionKasumi Arimura

TVCM | au “Connected Song: Starlink 2” Version

This is a commercial introducing au’s Starlink, which enables communication over a much wider area by connecting satellites and smartphones.

It depicts the surprising capability of getting a signal as long as you can see the sky—even deep in the mountains where reception was previously unavailable.

With Kasumi Arimura and others smiling as they use Starlink, the ad also conveys a sense of reassurance that the signal will reach.

The structure of everyone layering their singing voices gives the impression of conveying the potential of technology for the future and a bright sense of hope.

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ANA Group Aircraft Maintenance Technicians: “The person you want to become is surely there.”

The person you want to become is surely there. ANA Group Aircraft Maintenance Technician

By juxtaposing the image of a young person struggling with their path and that of an aircraft maintenance engineer who ensures safety, this piece powerfully evokes hope for the future.

It conveys that what we take for granted—airplanes flying safely—is supported by the daily efforts of maintenance engineers, and it delivers a message to young people to keep putting in that daily effort to forge their futures.

From there, it develops into a pathway toward becoming an aircraft maintenance engineer, calling on viewers to help build the road to the sky together.

It’s a commercial that conveys ANA’s commitment to supporting the safety of the skies and its encouragement of young people.

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Shiseido PRIOR “Adult Steps” versionJun Fubuki, Takako Tokiwa

Prior CM 'Adult Steps' Version 15 seconds | Shiseido

This commercial features Jun Fubuki and Takako Tokiwa introducing Wrinkle Bi Corset Gel, an all-in-one product for adults.

It highlights its wrinkle-improving and brightening effects, and their radiant smiles convey the joy of aging gracefully.

It’s a commercial that not only showcases the product’s appeal but also encourages a positive outlook on getting older.

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