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[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending Latest Commercials (1–10)

AEON Topvalu “Yasashi Gohan” version

[Topvalu] Yasashi Gohan 2025 30 Seconds

This commercial introduces the Yasashi Gohan series, a Topvalu lineup especially mindful of allergies.

It portrays a family incorporating the series into their meals, conveying the sense of security it brings to everyday dining.

It also highlights—through the family’s smiles—how the products achieve great taste without using the eight specified ingredients commonly associated with allergies, communicating satisfaction and ease of adoption.

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AEON Topvalu “Young Chicken Karaage” Version

[TOPVALU] Fried Young Chicken Karaage

This is a commercial from the Best Price series within Topvalu that introduces the care and deliciousness behind its chicken karaage.

It highlights the five richly flavored spices as the key to its taste, using visuals and bold text to convey quality.

By focusing on how the karaage looks, the flavor itself remains an unknown, which heightens expectations about what it will be like.

The message also encourages viewers to casually add it to today’s dinner as an easy choice.

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P&G Lenor Ultra Deodorant: “Instant Deodorizing Trip”Shuzo Matsuoka

[Lenor Ultra Deodorant] Instant Deodorizing Trip - 15 seconds

This commercial clearly showcases the effectiveness of Lenor Super Deodorant.

In the summer, everyone sweats a lot and worries about the smell on their clothes.

In the ad, a woman is concerned about sweat odor, but thanks to Lenor Super Deodorant, her clothes have a fresh fragrance…! At the end, Shuzo Matsuoka appears wearing an elephant trunk and introduces its benefits.

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[July 2025] Trending Latest TV Commercials (11–20)

Asahi Beer Peroni “First, at restaurants and bars” EditionRyo Narita

Peroni CM “First, at bars and restaurants” Version 15 seconds Ryo Narita

This commercial introduces Peroni, the Italian premium beer said to be the world’s best-selling, while conveying the desire for viewers to savor it.

By showing how it’s enjoyed locally, it expresses a flavor that brings smiles and a refreshing sensation reminiscent of the Mediterranean.

It also makes sure to highlight that Asahi is distributing Peroni, helping the beer from around the world feel closer to home.

With Ryo Narita’s narration and expressions, the spot further underscores that it’s a delicious beer.

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Nissan Aura: ‘Its drive is beautiful.’Miki Nakatani

[AURA] TV commercial 'That drive is beautiful.' 15 seconds

This is a commercial featuring Miki Nakatani driving the Aura, showcasing scenes of it in motion.

As the title ‘Its Drive is Beautiful’ suggests, it focuses on the car’s elegance, with a conceptual visual of petals dancing around it.

The casting, the cinematography, and the Aura’s appearance—together, they beautifully convey the car’s premium aura.

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Tokio Marine & Nichido Total Assist Home Insurance: “Fire insurance? Tokio Marine & Nichido.”Keiko Kitagawa, Taishi Nakagawa

Total Assist Home Insurance: 'Fire Insurance by Tokio Marine & Nichido' Version (15 seconds)

Many people may strongly associate Tokio Marine & Nichido with auto insurance, but this commercial emphasizes that they are actually number one in fire insurance sales as well.

Presenters Keiko Kitagawa and Taishi Nakagawa introduce the coverage offered by the fire insurance, highlighting the sense of reassurance it provides.

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P&G Lenor Super Deodorant “Dreamy Summer” EditionHaruka Ayase

Lenor Ultra Deodorant: Summer of Dreamy Comfort — 30 seconds

Many people may be struggling with the smell on towels used to wipe sweat that won’t go away no matter how many times they’re washed.

What’s being recommended “especially for summer” is a combination of Lenor fabric softener and antibacterial beads.

It’s promoted as delivering a fluffy feel and a fresh scent, and many of you may be thinking, “I want to try it at home, too.”

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