[July 2025] Trending Latest Commercials

NatureLab Laundrin: ‘I sense a hint of hope.’ (version)Sho Hirano

Laundrin: 'I sense a sign of hope.' 30-second version

This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.

The moment the coin hits the ground, music begins to play and a butterfly takes flight.

The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.

It’s a commercial that evokes the scent of Laundrin’s fabric softener.

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Hane Keisuke

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Sony Life ‘Let’s love our purpose in life.’ versionTori Matsuzaka

Sony Life Corporate CM “Let’s Cherish Our Purpose in Life.” 30-Second Version

This is a commercial with the theme of ikigai in which Tori Matsuzaka appears in various people’s hobby time.

It shows people shining as they feel a sense of purpose through their hobbies, and many viewers may have found themselves wondering, “What is my ikigai?” Life insurance commercials often focus on premiums and coverage, but by highlighting the brilliance of life as this ad does, it becomes an opportunity to reflect on life itself.

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Hane Keisuke

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Shimamura × “Kyou, Suki ni Narimashita.” — “Make Their Heart Skip a Beat with the Gap♪” Edition

Tie-up with “Today, I Fell in Love” decided! Let’s make hearts skip a beat with that irresistible gap!

This commercial features cast members from “Kyou, Suki ni Narimashita.” showing off summer outfits from Shimamura.

The looks match the desire to fully enjoy summer, and they also convey ease of movement, a sense of comfort, and attractive prices.

The focus on revealing unexpected sides is another key point, hinting at a wide range of possible styles.

The song that strongly underscores the fun portrayed in the visuals is “Yume wo Miyou!” by Rasonble.

Its refreshing, youthful band sound and light rhythm convey a positive feeling.

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kappamaki

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McDonald’s: “The Path to Adulthood”Hiromi Nagasaku

Hiromi Nagasaku appears / McDonald’s new commercial “The Road to Adulthood” 60-second version

Set at a McDonald’s drive-thru, this commercial portrays a milestone of growing up—a passage into adulthood.

It shows a son, newly licensed and still unaccustomed to driving, heading to the drive-thru, while evoking warm memories of when he used to ride in the back seat as a small child.

Through lighthearted, laughter-filled exchanges, it also conveys the reassuring comfort of McDonald’s.

Underscoring the film’s warm atmosphere is the song “Wakamono no Subete” by Fujifabric.

With its striking piano and a sound that blends wistfulness and warmth, the track leaves a strong impression, and the vocals vividly capture that bittersweet feeling.

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kappamaki

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Asahi Beer Style Free: “Nothing goes better with eel than this tasty zero-carb draft” / “Little Eel Anecdote” / “Stafree Radio: Eel”Bananaman, Asuka Saito

Style Free TV Commercial: “With eel, the delicious zero-carb draft” version – 15 seconds, Banana Man, Asuka Saito

Style-Free TV commercial “Eel Anecdote” version, 15 seconds — Banana Man, Asuka Saito

Style Free TV commercial “Stafuri Radio: Eel” version, 15 seconds — Bananaman

This series of commercials promotes Style Free as the perfect alcoholic beverage to enjoy with an eel rice bowl.

It highlights that while white rice—an ideal match for eel—is essential, you can drink worry-free with the low-carb Style Free.

The mouthwatering shots of eel are sure to whet your appetite! Also, don’t miss Asuka Saito in a yukata.

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Hane Keisuke

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Kirin Brewery Kirin Ichiban Shibori White “The Letter from Ms. Tsutsumi: Huge Response” versionFuka Koshiba

Kirin Ichiban Shibori White: Letter from Ms. Tsutsumi – Huge Response Edition (30 seconds)

In this commercial, staged as a letter from Shinichi Tsutsumi arriving for Fuka Koshiba, Kirin Ichiban Shibori White is introduced.

Contrary to Tsutsumi’s expectations, the letter says that Kirin Ichiban Shibori White has received an overwhelming response, and Koshiba’s delighted reaction—exclaiming, “Tsutsumi-san, that’s terrible!”—is particularly memorable.

The white costumes and set, inspired by the beer’s gentle flavor and its nickname as a “white beer,” give the commercial a refreshing feel.

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Hane Keisuke

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Kirin Afternoon Tea “Summer Shadow” versionRen Meguro, Ayami Nakajo

Kirin Afternoon Tea “Summer Shadows” Version 120 Seconds

This commercial captures scenes of summer as experienced by various people, including Ren Meguro and Ayami Nakajo.

Beaches, parks, fireworks, the walk home from school—one evocative scene after another unfolds, likely tugging at the heartstrings of many viewers.

Enhancing the warm atmosphere of the ad is its BGM, Natsu no Kage (Summer’s Shadow), a song Mrs.

GREEN APPLE wrote specifically for this commercial.

Packed with summer imagery and feelings, it seems poised to become an essential staple among summer songs.

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Hane Keisuke

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