[July 2025] Trending Latest Commercials

Sony Life ‘Let’s love our purpose in life.’ versionTori Matsuzaka

Sony Life Corporate CM “Let’s Cherish Our Purpose in Life.” 30-Second Version

This is a commercial with the theme of ikigai in which Tori Matsuzaka appears in various people’s hobby time.

It shows people shining as they feel a sense of purpose through their hobbies, and many viewers may have found themselves wondering, “What is my ikigai?” Life insurance commercials often focus on premiums and coverage, but by highlighting the brilliance of life as this ad does, it becomes an opportunity to reflect on life itself.

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Hane Keisuke

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Suntory JIM BEAM “The Best Moment of This Summer” Versionyuzu

Yuzu × JIM BEAM “The Best Moment of This Summer” Version 30 Seconds

In the JIM BEAM commercial featuring the duo Yuzu, it depicts people enjoying highballs outdoors.

Everyone is smiling and toasting, and you can really feel them making the most of summer.

Yuzu’s song “Shibireru” plays as the BGM, and the commercial also showcases plenty of scenes of the two singing.

It’s drawing attention as a new summer anthem that captures Yuzu’s signature freshness and exhilarating energy.

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Hane Keisuke

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Shimamura × “Kyou, Suki ni Narimashita.” — “Make Their Heart Skip a Beat with the Gap♪” Edition

Tie-up with “Today, I Fell in Love” decided! Let’s make hearts skip a beat with that irresistible gap!

This commercial features cast members from “Kyou, Suki ni Narimashita.” showing off summer outfits from Shimamura.

The looks match the desire to fully enjoy summer, and they also convey ease of movement, a sense of comfort, and attractive prices.

The focus on revealing unexpected sides is another key point, hinting at a wide range of possible styles.

The song that strongly underscores the fun portrayed in the visuals is “Yume wo Miyou!” by Rasonble.

Its refreshing, youthful band sound and light rhythm convey a positive feeling.

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kappamaki

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Daiichikosho LIVE DAM WAO! ‘Yo Oizumi’ VersionYo Oizumi

LIVE DAM WAO! × Yo Oizumi TV commercial 30 seconds

This commercial for LIVE DAM WAO! is memorable for Yo Oizumi passionately belting it out like he’s in a musical alongside dancers.

The ad carries the message that songs have the power to move people’s hearts, and watching it makes you want to sing along with someone—it’s truly uplifting.

The song Oizumi sings in the commercial is an original track written specifically for it, titled “Killer Tune!” It’s said to express the feelings of a man who goes to karaoke with someone he’s secretly interested in, so be sure to listen closely to the lyrics.

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Hane Keisuke

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Kirin Beer DRINK FOR FUTURE -Responsibility for the Future- “Have Some Water, Too” / “Watch Your Pure Alcohol Intake” / “Non-Alcohol Is Totally Fine”

DRINK FOR FUTURE Water Included Version 30 Seconds

DRINK FOR FUTURE: Pay Attention to Pure Alcohol Content (30 seconds)

DRINK FOR FUTURE Non-alcohol is fine too Version 30 seconds

This commercial features a setup where coasters remind you of things to watch out for when drinking.

It delivers various messages: drink water as a chaser when consuming alcohol, pay attention not only to the alcohol percentage but also to the total amount you drink, and remember that even at drinking parties, it’s perfectly fine for those who can’t or don’t want to drink to choose non-alcoholic options.

It’s a commercial that conveys the intention for everyone to drink enjoyably and safely together.

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Hane Keisuke

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Fukushima Prefecture Fukushima Pride. “Peaches” Edition / “Summer Vegetables” Edition / “Marine Products” EditionShigeru Jōshima

“Fukushima Pride.” New Commercial: “Fukushima Pride. Peaches” Version – 15 seconds

"Fukushima Pride." New TV Commercial: 'Fukushima Pride: Summer Vegetables' - 15 seconds

“Fukushima Pride.” New commercial: “Fukushima Pride. Seafood” version — 15 seconds

This is a Fukushima Pride commercial that promotes foods and services born in Fukushima Prefecture across Japan.

The 2025 CM, marking the 10th anniversary of the brand message, also features Shigeru Joshima, who has long served as the face of the campaign.

It showcases Fukushima’s specialties—such as peaches, vegetables, and seafood—to the fullest.

Everything looks incredibly delicious, and the CM really succeeds in conveying their appeal.

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Hane Keisuke

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Lifenet Life Insurance Honest Theater: “Get a Quote Before Bed” / “Get a Quote for Term Insurance” / “It’s a Chance to Save—Get a Quote” / “If It’s Recommended, Get a Quote”Tokio Emoto

[Honestly Theater] Mitsumorou Before Bed Edition: Lifenet Insurance Official CM

[Honesty Theater] Get a Quote with Standardized Insurance: Lifenet Life Official CM (Official)

[Honest Theater] It's a Savings Opportunity: Mitsumorou Edition — Lifenet Life Official CM

[Honest Theater] If It's Recommended, I'll Get a Mitsumorou: LIFENET Insurance Official CM

This commercial highlights that because Lifenet Insurance is an online life insurance company, it can offer comprehensive coverage at low premiums.

As Tokio Emoto struggles with choosing a policy and reconsidering his monthly expenses, a mascot character named Mitsumorou appears and recommends Lifenet.

The ad emphasizes how quickly you can get a quote, then focuses on the affordability and robust coverage.

After watching this commercial, many viewers probably felt compelled to try getting a quote themselves.

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Hane Keisuke

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