[September 2025] CM Song Roundup

As Time Goes ByYuga

As Time Goes By (Remastered)

In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.

In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.

Both commercials convey the brand’s strong conviction and confidence.

The BGM is “As Time Goes By,” gently sung by Yuga.

Since both Japanese and English lyrics are used, be sure to listen closely and compare them.

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Hane Keisuke

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Galaxy Express 999Godaigo

Galaxy Express 999

The idea that cars equal gasoline vehicles has changed quite a bit recently, hasn’t it? In this commercial, various benefits of electric vehicles are highlighted.

Among them, the ability to supply power from the car during a blackout is a major advantage, isn’t it? The background music is Godiego’s “Galaxy Express 999,” an insert song from the film Galaxy Express 999.

Its forward-looking lyrics are a perfect match for the commercial’s message of new possibilities and a bright future!

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sasashina

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Lambent RagClark

Clark – Lambent Rag (Official Music Video)

iPhone Air, now available | Apple

This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.

It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.

In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.

The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.

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Hane Keisuke

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New Age CrisisJean Dawson

New Age Crisis

iPhone 17 Pro, Now Available | Apple

This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.

It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.

It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.

The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.

While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.

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Hane Keisuke

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How are you?adieu

Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”

This piece commemorates the 70th anniversary of Kanro Ame, conveying its gentle flavor through animation.

The visuals depict a tender twilight scene, and even the slow, relaxed movements after tasting Kanro Ame evoke a sense of quiet support in everyday life.

Enhancing that mellow atmosphere and gentle mood is the song “Genki?” by adieu—Moka Kamishiraishi.

Its soft, floating feel with a hint of folk-song ambiance is striking, and combined with her transparent vocals, it conveys a comforting warmth.

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kappamaki

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suis from Yorushika

Nivea Kao Nivea 2-Way Beauty Face Wash 'This One Came Out Too' Version 15-Second CM Tanaka Minami

This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.

For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.

It really conveys the convenience of tailoring your routine to your skin’s condition.

The BGM features vocals by suis, the singer from Yorushika.

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Hane Keisuke

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Iro

Yozemi Satellite Prep School CM | How High Schooler Makino Takes on the Challenge

This is a commercial that clearly promotes Yozemi Satellite Prep School—appealing for letting you take classes even if there isn’t a Yoyogi Seminar campus nearby—using animation as well.

It emphasizes the fusion of support from local cram schools with Yozemi’s high-quality lessons, expressing how studying becomes more enjoyable.

Further highlighting the warm atmosphere depicted in the visuals is the song gently sung by Iro-san.

The band sound, which gradually builds from a gentle mood, together with the clear, transparent vocals, conveys a positive, forward-looking attitude.

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kappamaki

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