Lovely commercial jingle

[September 2025] CM Song Roundup

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching commercials on TV or video sites, there are times when a song suddenly sticks in your ear and you can’t help but wonder about it, right? Many of you have probably found yourselves searching, thinking, “What was that song used in that commercial?” It’s not uncommon for CM songs to become a hot topic, and sometimes discovering a single track leads you to a new favorite artist.

In this article, we’ll introduce all the commercial songs airing in September 2025.

You’re sure to find that song you’ve been curious about, so be sure to check it out!

[September 2025] CM Song Compilation (41–50)

NSW 2025 CM

New York State of MindBilly Joel

Billy Joel – New York State of Mind (Audio)

New York State of MindBilly Joel

This commercial highlights that NSW has reached its 60th anniversary since its founding and conveys the company’s desire to keep growing.

Featuring Hana Sugisaki standing alone at a scramble crossing, the visuals carefully showcase the surrounding cityscape, evoking a grand sense of hope for the future.

The music that further accentuates the calm yet sweeping atmosphere of these scenes is Billy Joel’s “New York State of Mind.” With gently resonant piano layered under a tender vocal, its tranquil mood also conveys a sense of human warmth.

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[September 2025] CM Song Compilation (51–60)

Lumine: “If the true nature of kindness is about half courage” (version)

Baby Let’s GoTiko Tiko

Baby Let’s Go

Baby Let's GoTiko Tiko

This is a commercial from Lumine, which operates station-building shopping centers and fashion buildings, expressing its commitment to supporting individuality.

It depicts Kiala Nakanishi in an autumn setting, and you can sense her kindness from the way she smiles while trying to retrieve a balloon caught on a branch.

The music that further accentuates the calm atmosphere conveyed by the visuals is “Baby Let’s Go.” The gentle vocals layered over the airy sound are striking, and the pronounced rhythm makes the lightness all the more palpable.

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In conclusion

We’ve put together a roundup of the commercial songs that drew attention in September 2025. There’s a special charm to commercials where visuals and music blend seamlessly—a tune you hear in passing somehow gets stuck in your head before you know it. If any CM song caught your interest, be sure to savor the full version.