Lovely commercial jingle

[September 2025] CM Song Roundup

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching commercials on TV or video sites, there are times when a song suddenly sticks in your ear and you can’t help but wonder about it, right? Many of you have probably found yourselves searching, thinking, “What was that song used in that commercial?” It’s not uncommon for CM songs to become a hot topic, and sometimes discovering a single track leads you to a new favorite artist.

In this article, we’ll introduce all the commercial songs airing in September 2025.

You’re sure to find that song you’ve been curious about, so be sure to check it out!

[September 2025] CM Song Compilation (31–40)

Boat Race Episode 9: The Resolve of Oushirou

Chase the ShineSPYAIR

Chase the Shine

Chase the ShineSPYAIR

In the 2025 Version, Episode 9 of the drama-style boat racing commercial, the spotlight is on Oushirou, a rookie racer played by Oshiro Maeda.

It portrays Oushirou’s resolve as he steps into the world of boat racing, inspired by senior racer Kamio, played by Fuju Kamio.

Incidentally, Oushirou is said to be modeled after racer Yuki Satematsu.

The background music features SPYAIR’s familiar “Chase the Shine,” with their signature exhilarating, fast-paced sound and lyrics that convey the determination to face an unlosable fight.

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Kanebo: 'Cosmetics, embrace TAISHI (great ambition).'

Lips, speak passionately of youWatanabe Machiko

Lips, speak passionately of you.

Lips, speak passionately of youWatanabe Machiko

KANEBO: “Cosmetics, embrace TAISHI (great ambition).” 60 seconds

This commercial features a moving narration that focuses on the beauty everyone possesses.

Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.

The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.

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NTT East Japan 'Next Innovation: Agri' Edition

Megurehaoto

"Megure / Hane" Making Music Video

Megurehaoto

NTT East Japan Group CM 'Next Innovation' Agriculture Edition (30 seconds)

This commercial is told from the perspective of an elementary school girl and portrays her father, a man working to develop strawberries grown in summer.

As she admits she’s not good at trying new things, she also says she loves her dad for working so hard—her warm words are truly wonderful.

Playing in the background of this heartwarming story is “Megure” by Haoto, a familiar voice from NTT commercials.

The lyrics are lovely, describing how love circulates through the world just like river water cycles and returns as rain.

It’s a song that makes you want to be kind to others.

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Sanyo Foods Sapporo Ichiban — I've always loved Sapporo Ichiban. “Hiroiki Ariyoshi: Miso Ramen” version / “Nicole Fujita: Shio Ramen” version

I’ve always liked you.Saitō Kazuyoshi

Kazuyoshi Saito – I’ve Always Loved You [Music Video]

I’ve always liked you.Saitō Kazuyoshi

I've always loved Sapporo Ichiban. Hiroiki Ariyoshi: Miso Ramen edition.

This commercial shows Hiroiki Ariyoshi and Nicole Fujita each making and eating Sapporo Ichiban Miso Ramen and Shio Ramen.

Both of them enjoy Sapporo Ichiban with their own special ways of preparing and eating it.

It’s a youthful song filled with a catchy melody and lyrics that overflow with budding feelings of love.

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NIVEA Kao NIVEA Skin-Polishing Gel Cleanse: “Removes makeup and pore keratin plugs/dead skin while retaining moisture”

suis from Yorushika

NIVEA Kao NIVEA Skin Polishing Gel Cleanse Skin Polishing Version 15-Second Commercial Minami Tanaka

This is NIVEA’s brand song performed by suis, who is also active as the vocalist of Yorushika.

The gentle sound highlights her voice, and the softly resonant strings convey a sense of warmth.

Because the warm message is sung with a clear, transparent voice, it feels as if kindness seeps into your heart.

The commercial features Minami Tanaka using NIVEA’s Skin-Polishing Gel Cleanse, and her gentle smile effectively conveys both the pleasant feel and the high efficacy of the product.

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[September 2025] CM Song Compilation (41–50)

Zebra: 'Hi! McKee Outbreak' Edition

Hi! MckeeOkazaki Taiiku

Zebra TV Commercial: 'Hi! Mckee Mass Outbreak Edition'

Familiar as a pen brand, Mackie’s theme song “Hi! Mckee” was created by Okazaki Taiiku.

It gives the impression of dance music with a retro vibe, and its relaxed yet powerful beat lifts your spirits.

The lyrics introduce the ways Mackie is used, expressing how it has been loved widely and for a long time.

The commercial featuring this song depicts a proliferation of Mackies, conveying the excitement of writing and the brand’s broad popularity.

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ABC MART adidas ADIBREAK VELOUR

SIMPLE IS LIFEShigemori Satomi

[adidas] ADIBREAK VELOUR Satomi Shigemori / Kiho Isobe

Satomi Shigemori’s “SIMPLE IS LIFE” is a song featured in a commercial promoting adidas products available at ABC-MART.

The gentle sound layered with rap is striking, and its structure conveys a floating feel that clearly expresses relaxation.

As the title suggests, the lyrics depict a pursuit of simple living, conveying a desire to move forward as one’s true self.

The commercial shows Satomi Shigemori and Kiho Isobe wearing adidas and moving in a relaxed manner, reinforcing the impression of ease and calm.

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