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[December 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are always those commercials that suddenly catch your eye, right? From intriguing cast members and catchy music to storylines that draw you in, the latest commercials are packed with elements that spark conversation.

Many of you have probably found yourselves thinking, “What was that commercial?” and searching it up.

In this article, we’ll showcase the latest commercials getting attention in December 2025.

You’re sure to find the one you were looking for, so enjoy reading to the end!

[December 2025] Trending New Commercials (71–80)

SoftBank: ‘The goal is above yourself’ Version

SoftBank commercial: “The goal is above yourself” (90 seconds)

The video focuses on a woman who has been involved with basketball since she was little, portraying the effort she has steadily built up.

As she keeps working hard, the number of shots she takes increases, expressing the idea that her efforts will eventually lead to results.

The song that further emphasizes the powerful scenes of perseverance depicted in the video is Aqua Timez’s “Ketsui no Asa ni.” Its band sound, carried by a gentle rhythm, is striking and conveys both strength and tenderness.

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Suntory The Premium Malt’s: “Premolko-chan: New Year’s Resolution” EditionSuzu Hirose, Sairi Ito, Joe Odagiri

The Premium Malt's 'Premoru-ko-chan: New Year's Resolutions' 30-second commercial featuring Suzu Hirose, Sairi Ito, and Joe Odagiri – Suntory CM

This is an installment from the popular Premium Malts commercial series that imagines the characters of Chibi Maruko-chan as adults, aired in December 2025.

Suzu Hirose plays Maruko, Sairi Ito plays Tama-chan, and Joe Odagiri plays Hanawa-kun, and in this spot each of them shares their resolution for the coming year.

Tama-chan says she wants to get better at cooking, while Maruko says she wants to learn how to give compliments.

Hanawa-kun says he wants to improve his penmanship, showing off his own calligraphy—only for Maruko to remark, “Your handwriting has… character,” leaving a wry impression in true Chibi Maruko-chan fashion.

The background music uses Odoru Pompokolin, familiar from the anime, but instead of B.B.

Queens’ original, a jazz-styled, more grown-up arrangement is featured.

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Apple Pay “Outrun”

Apple Pay | Outrun | Apple

This commercial opens with a woman driving a car with an extremely tense expression.

She seems to be fleeing from something, and her gas is about to run out… In that dire moment, she pulls into a gas station but panics because she doesn’t have cash or cards.

Then she realizes Apple Pay is available and pays with her iPhone.

The story does a great job of showing how easy and fast payments can be as long as you have your iPhone.

At the end of the commercial, it’s revealed that the thing chasing her was a giant dragon.

It’s a fun ad that keeps you entertained right to the end.

The background music is “KA-POW” by Kane Cult.

Its distinctive bass sound is striking, and it’s a track that boosts your mood and makes you want to move as you listen.

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JR East: “Only this winter is blue.” Preparation chapterJuri Uesaka

JR SKISKI “A Blue Winter, Just for Now.” Preparation Version 30 Seconds

This is JR East’s winter staple: the JR SKISKI commercial.

For the 2025–2026 season, Juri Uesaka—who will appear in the morning drama “Kaze, Kaoru,” airing from 2026—has been cast as the heroine.

It portrays the lively excitement of university students planning a ski trip.

The man Uesaka’s character has feelings for usually doesn’t join ski trips, but this time he decides to go, saying it’s “because it’s the last time,” and the way Uesaka’s expression softens when she hears that is particularly memorable.

The catchphrase “A blue winter, just for now” is lovely, isn’t it? The BGM is “winterlust” by Laura day romance.

Written specifically for this commercial, the song’s mid-tempo arrangement and gentle female vocals are a delight to the ears.

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Dainichi Industries “Kerosene Fan Heater” EditionNegicco

Dainichi Industries 2025 TV Commercial “Oil-Filled Fan Heater” — Negicco shares the recommended highlights

In this commercial, the members of Negicco introduce the appeal of Dainichi Industries’ oil fan heaters.

This time, the CM highlights how easy it is to clean the filter on the back of the unit.

As a result, it emphasizes that the powerful warmth continues.

Being able to maintain it easily is really important for long-term use, isn’t it? The CM also features one of their songs as the BGM.

The track playing is called “D’s Magic,” written specifically for Dainichi’s commercial by RAM RIDER.

With lyrics about wanting to make someone special happy, it’s a memorable idol song that warms the heart as you listen.

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Kirin Beer Harekaze: “What’s the kanji for this year?” VersionTeruyoshi Uchimura, Ren Meguro

Harekaze: What's the Kanji of the Year?

This commercial depicts Teruyoshi Uchimura and Ren Meguro enjoying a meal, while captures of clear skies and a refreshing breeze enhance the fun and deliciousness.

The smiles they share as they look back on the past year, along with the sunny wind, leave a strong impression, and their positive conversation evokes a sense of crisp, refreshing flavor.

The song that further highlights the cheerful atmosphere portrayed in the footage is “Kaze ni Naritai.” Its upbeat, sing-along arrangement is the key point, conveying a determination to fully enjoy a happy moment together.

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Matsui Securities: Investing with Matsui “Online Brokerage” Version / “Point Rewards Male Vocal” Version / “Point Rewards Female Vocal” VersionAlice Hirose

“Investing with Matsui: Online Brokerage” Edition

Investing with Matsui: Points Back (Male Vocal ver.)

“Investing with Matsui: Points Back” (Female Vocal ver.)

This commercial promotes how easy Matsui Securities’ online brokerage is—even for beginners—and how it’s a perfect way to start investing.

It features Alice Hirose taking on investing with her smartphone, and the way she does it amid everyday tasks clearly conveys how casual and approachable it is.

That sense of ease shown in the visuals is further highlighted by a parody of the song “Hajimete no Chu.” The livelier tempo compared to the original is striking and adds to the light, carefree feel.

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