[December 2025] Trending Latest Commercials

Kobayashi Pharmaceutical Eyebon W Vitamin “Yuchami Recommends It” VersionYuna Furukawa

Eyebon W Vitamin C Revised 'Yuchami Recommends' Version (1BW333)

This is a commercial where Yuchami, aka Yuna Furukawa, talks in Kansai dialect about how comfortable Eyebon is to use.

It’s striking how passionately she says that, after a friend recommended it and she tried it, she was amazed by how good it feels and how well it cleans.

It doesn’t feel like she’s acting; she genuinely seems surprised by the effects, which leaves a very positive impression.

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Hane Keisuke

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Hoken no Madoguchi: “Insurance That Suits You”Hayato Ichihara, Sakura Inoue

Hoken-no-Madoguchi commercial: “Insurance That Suits You” edition

Sakura Inoue, playing the role of a customer, asks Hayato Ichihara, who is playing an apparel shop clerk, “Does this look good on me?” The clothes Inoue is wearing have the word “insurance” printed in various designs, and she’s actually asking not whether the outfit suits her, but whether the insurance suits her.

However, Ichihara keeps replying that it doesn’t suit her at all.

Then Ichihara transforms into a Hoken no Madoguchi staff member and offers to help Inoue find an insurance plan that fits her.

It clearly conveys that at Hoken no Madoguchi, the staff will work with you to figure out what kind of insurance is right for you.

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Hane Keisuke

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Lifenet Life Insurance Honest Theater: “Let’s Get an Estimate with the New Cancer Insurance” / “Let’s Learn the New Common Sense of Cancer Insurance”Tokio Emoto

[Frankly Theater] Get a Quote with the New Cancer Insurance: LIFENET Life Official CM

[Honesty Theater] Learning the New Common Sense About Cancer Insurance: Lifenet Life Official CM

This commercial features Mitsumorou, the mascot character, clearly explaining the strengths of Lifenet Insurance’s cancer insurance.

In the first part of the “With the New Cancer Insurance, Mitsumorou” segment, it recommends regularly reviewing your cancer insurance.

It then highlights points such as the robustness of the coverage, the option to limit the coverage period when enrolling, and the affordability of the monthly premiums.

In the “New Common Sense of Cancer Insurance with Mitsumorou” segment, a conversation between Mitsumorou and Tokio Emoto emphasizes that no premium payments are required during the waiting period from contract signing until coverage begins.

It’s striking how clearly the details of Lifenet’s cancer insurance are presented.

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Hane Keisuke

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Lawson: “What Does Golden Chicken Taste Like?” (Commercial)Tomio Umezawa

[LAWSON] “What does the Golden Chicken taste like?” (With Happy-Toku announcement)

This commercial introducing Karaage-kun’s Golden Chicken flavor opens with Tomio Umezawa quipping, “What kind of flavor is that?!” In response, the ad calls it “the taste of Christmas.” At first you might think, “What does that even mean?” but then you realize, “Oh, the flavor of the chicken you eat at Christmas!”—and your expectations start to rise.

It’s a brilliant pitch that leaves room for viewers to imagine the taste themselves.

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Hane Keisuke

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UQ mobile UQUEEN ‘Centaur’ versionHikari Mitsushima, Ryuhei Matsuda, Gachapin, Mukku

UQUEEN 'Centaur' Version 30 Seconds

Through a centaur, this commercial promotes that UQ mobile offers great prices while still providing reliable connectivity.

When Hikari Mitsushima spots a centaur and muses, “Maybe he wanted to gain horse-like speed while still being human,” Ryuhei Matsuda replies, “Like wanting it to be affordable but still properly connected?” They say that this perfectly represents UQ mobile, highlighting the brand’s strengths.

The cleverly unexpected direction that ties the centaur to the message is striking, making it a commercial you won’t forget after seeing it once.

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Hane Keisuke

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JR East Adult Holiday Club: Aomori/Oirase (Version)Yutaka Takenouchi

Adult Holiday Club: Aomori / Oirase (30 seconds)

This is an announcement commercial for the Adult Holiday Club, aimed at people aged 50 and over.

It shows Yutaka Takenouchi traveling with his wife in Aomori Prefecture, and not only the scenes but also his monologue together make the trip feel truly wonderful.

It’s a commercial that raises expectations, suggesting there may be joys you can appreciate precisely as an adult.

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Hane Keisuke

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Nissan LEAF “Shall we go even further?” versionRyohei Suzuki

[Nissan LEAF] Shall we go even further? — 30 seconds — Driving range

The commercial opens with a cool shot of a Leaf dashing briskly down the road.

And the person driving this Leaf is none other than Ryohei Suzuki.

It’s striking to see him enjoying the drive, exclaiming, “This is great!” as he’s impressed by the smooth driving feel.

Toward the end of the CM, it also highlights that it achieves a cruising range of over 700 km, which surely surprised many viewers with its impressive performance.

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Hane Keisuke

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