[December 2025] Trending Latest Commercials

NEXCO Central Japan: ‘Memorable Service Area’ Edition

NEXCO Central Japan / 'Memorable Service Area' Edition

This commercial portrays how NEXCO Central Japan supports peace of mind on every drive, beginning with visuals that look back on car-related memories.

The theme here is a memorable service area; each visit reflects how their circumstances have changed, and it expresses their wish to keep feeling happiness at that special place in the future.

The way they talk about their everyday happiness with family conveys a warm atmosphere.

The song featured—“with a little happiness”—further highlights the gentle mood depicted in the footage.

Its arrangement layers a soft piano tone with a clear, transparent vocal, soothing the listener’s heart.

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kappamaki

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San-Ai Oil “Trust Your Challenge.” Editiona flood of circle

Sanhai Obbli commercial

This striking corporate commercial for San-Ai Oil features the rock band a flood of circle front and center.

It opens with a performance scene and then shifts to the band climbing into their gear van and hitting the road.

Along the way, we see a rapid montage of the company’s operations—gas stations, industrial gases, chemicals, aviation fuel, and more.

Set to a driving soundtrack, the spot clearly conveys at a glance what the company does.

The background music is a flood of circle’s “Engine,” a song delivered in a raspy vocal that cheers you on to keep moving forward.

Combined with its fast-paced feel, it’s a track that fills you with energy as you listen.

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Hane Keisuke

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Bridgestone: “At the Feet of That Journey” (version)

"At the Foot of That Journey" 30-second ver.

This commercial shows a family’s journey as they grow, while highlighting how Bridgestone has supported them every step of the way.

It transitions from scenes of traveling in the parents’ car to the mother and child riding their own bicycles, conveying that Bridgestone has always been there at every moment.

The slightly downward perspective is also a key element, expressing the brand’s desire to support people’s steps toward the future from the ground up.

Enhancing the warm tone of the visuals is a song by Oh Shu, which celebrates everyday happiness set to an acoustic sound.

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kappamaki

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Nagasaki Stadium City NAGASAKI+NEW “Nagasaki Trip” Version / “Match-Viewing Trip” VersionMasaharu Fukuyama

NAGASAKI + NEW Nagasaki Travel Edition 30 Seconds

Nagasaki + New: Spectator Travel Edition, 30 seconds

This commercial showcasing the appeal of Nagasaki Stadium City features Masaharu Fukuyama.

After highlighting sightseeing spots around Nagasaki Prefecture, it gives a thorough look at the many ways to enjoy Stadium City.

The BGM for the commercial uses Fukuyama’s song “Great Freedom.” Created around the theme of great freedom in life, the track delivers a grand, expansive listening experience that perfectly reflects its theme.

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Hane Keisuke

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Suntory The Premium Malt’s: “Premolko-chan: New Year’s Resolution” EditionSuzu Hirose, Sairi Ito, Joe Odagiri

The Premium Malt's 'Premoru-ko-chan: New Year's Resolutions' 30-second commercial featuring Suzu Hirose, Sairi Ito, and Joe Odagiri – Suntory CM

This is an installment from the popular Premium Malts commercial series that imagines the characters of Chibi Maruko-chan as adults, aired in December 2025.

Suzu Hirose plays Maruko, Sairi Ito plays Tama-chan, and Joe Odagiri plays Hanawa-kun, and in this spot each of them shares their resolution for the coming year.

Tama-chan says she wants to get better at cooking, while Maruko says she wants to learn how to give compliments.

Hanawa-kun says he wants to improve his penmanship, showing off his own calligraphy—only for Maruko to remark, “Your handwriting has… character,” leaving a wry impression in true Chibi Maruko-chan fashion.

The background music uses Odoru Pompokolin, familiar from the anime, but instead of B.B.

Queens’ original, a jazz-styled, more grown-up arrangement is featured.

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Hane Keisuke

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Apple Pay “Outrun”

Apple Pay | Outrun | Apple

This commercial opens with a woman driving a car with an extremely tense expression.

She seems to be fleeing from something, and her gas is about to run out… In that dire moment, she pulls into a gas station but panics because she doesn’t have cash or cards.

Then she realizes Apple Pay is available and pays with her iPhone.

The story does a great job of showing how easy and fast payments can be as long as you have your iPhone.

At the end of the commercial, it’s revealed that the thing chasing her was a giant dragon.

It’s a fun ad that keeps you entertained right to the end.

The background music is “KA-POW” by Kane Cult.

Its distinctive bass sound is striking, and it’s a track that boosts your mood and makes you want to move as you listen.

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Hane Keisuke

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JR East: “Only this winter is blue.” Preparation chapterJuri Uesaka

JR SKISKI “A Blue Winter, Just for Now.” Preparation Version 30 Seconds

This is JR East’s winter staple: the JR SKISKI commercial.

For the 2025–2026 season, Juri Uesaka—who will appear in the morning drama “Kaze, Kaoru,” airing from 2026—has been cast as the heroine.

It portrays the lively excitement of university students planning a ski trip.

The man Uesaka’s character has feelings for usually doesn’t join ski trips, but this time he decides to go, saying it’s “because it’s the last time,” and the way Uesaka’s expression softens when she hears that is particularly memorable.

The catchphrase “A blue winter, just for now” is lovely, isn’t it? The BGM is “winterlust” by Laura day romance.

Written specifically for this commercial, the song’s mid-tempo arrangement and gentle female vocals are a delight to the ears.

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Hane Keisuke

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