[December 2025] Trending Latest Commercials

SoftBank “Maybe We’re Being Filmed” Musical

SoftBank Commercial: “Maybe We’re Being Filmed” Musical Edition

Have you ever felt like someone might be pointing their smartphone camera at you on a train or in a café? This commercial urges people to be mindful of how they hold their phones so as not to give others the wrong impression.

Titled “Maybe They’re Filming Me: The Musical,” the ad portrays a man on a train who worries that someone standing across from him might be filming him with their phone.

The musical-style presentation, in which the smartphone suddenly starts singing, leaves a strong impression after just one viewing!

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Hane Keisuke

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JRA Hello, Special Times. “THE ‘LIVE’ IMAGINATION” editionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “THE LIVE IMAGINATION” 60-second Version | JRA Official

This is a commercial promoting the excitement of horse racing with the keyword “Horse racing gets you hyped.” It rapidly showcases race highlights, while the featured cast are shown watching with sweaty palms and growing frenzy.

From their reactions, you can really feel just how thrilling horse racing can be.

It’s the kind of commercial that makes even people who’ve never watched a race think, “I want to visit a racecourse at least once.”

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Hane Keisuke

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Honda N-ONE e: me & e: “Usable Interior” Edition / “Light Footwork” Edition

[N-ONE e:] Web Movie “me & e:” Usable Interior Chapter

[N-ONE e:] Web Movie “me & e:” Light Footwork Edition

These are two commercials that showcase the usability of the N-ONE e: through time spent with family and friends.

In the “Practical Interior” version, we see a family going shopping, highlighting how the versatile seat arrangements allow for loading large items.

Meanwhile, the “Light Footwork” version follows a trip to the beach with friends, demonstrating how its tight turning ability makes getting around effortless.

Both commercials depict specific scenes that clearly convey how it feels to use the car.

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Hane Keisuke

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If it’s Kanadevia, they know it: “Resource Circulation” edition

"If it's Kanadevia, they know—Resource Circulation" version, 30 seconds

This is a commercial introducing Kanadebia’s “Waste to X” initiative, which aims to generate next-generation energy from waste.

The message, “Wouldn’t it be exciting if the things you threw away today could create the future?” strikingly emphasizes the hope inspired by this new endeavor.

The CM features “Vivace,” Kanadebia’s corporate brand image song, as its BGM.

The title, which means “lively” in Italian, accompanies lyrics that encourage listeners to keep moving forward with confidence.

Combined with its driving performance, it’s a song that gives you energy just by listening.

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Hane Keisuke

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JRA Hey! Say! JUMP × Arima Kinen “ARIMA 2025 OPENING MOVIE” VersionHey! Say! JUMP

[Hey! Say! JUMP × Arima Kinen] ARIMA 2025 Opening Movie | JRA Official

This commercial overlays scenes of Hey! Say! JUMP walking through the city to express the rising excitement as the Arima Kinen approaches.

The interplay between the light, breezy dance and the racing scenes is striking, conveying a powerful drive to push forward and a fresh, wind-swept feeling.

The song that accentuates the refreshing tone of the visuals is Hey! Say! JUMP’s “RUN THIS WORLD.” Throughout, the track exudes a bright mood, clearly conveying positivity and a sense of fun.

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kappamaki

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Glico GOOD LIFE CIRCLE “Bodies Are Made of Data” Edition

Glico Corporate Advertisement GOOD LIFE CIRCLE “The Body Is Made of Data” (30s)

People walking across a crosswalk, someone eating a hamburger, others enjoying a picnic—this commercial is striking for the way triangular and square patterns appear across everyone’s bodies.

These patterns represent the data that make up each person, and a gentle female narrator explains that by understanding this data correctly, we can create what the body truly needs.

It’s a commercial that aligns with Glico’s corporate philosophy of contributing to mental and physical well-being.

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sasashina

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Daikin: “To over 170 countries” (version)

“To over 170 countries” version [Daikin]

This is a commercial that firmly promotes Daikin as a global air-conditioning manufacturer by paralleling it with scenes of local people living peacefully.

The motif of crossing the sea is also an important point, expressing how the company is useful in many countries and conveying the idea of pure, clean air.

It also communicates a strong determination to face air-related challenges around the world head-on and to deliver solutions.

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kappamaki

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