[December 2025] Trending Latest Commercials

Morinaga Seika in Jelly — Exam in Jelly “Turn Nerves Into an Ally” VersionItoi Hayase

[in Jelly for Exams] Turn nerves into allies [in Jelly] – 30-second version with subtitles

This is a commercial depicting a test-taker heading into an exam with an in Jelly.

On exam day, the protagonist—a young woman—experiences extreme nerves: she can’t eat breakfast, her hands are shaking, and she can’t settle down.

But just before the test, she takes a sip of in Jelly and is able to reset her mindset: “I’ll trust what I’ve done so far and give it my all!” It conveys that in Jelly is perfect not only for the day of the exam but also for replenishing energy while studying.

The BGM features the rock band Sabishisuta’s song “Sainō” (“Talent”).

Its lyrics—You’ve built up so much, you have talent, so believe in yourself and move forward!—offer powerful encouragement that will surely be a source of support for many.

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Hane Keisuke

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Mizkan Shime-nabe ‘We’re having hot pot today’ VersionLimited Express

Shime-Nabe “It’s Hot Pot Tonight” Edition, featuring SUPER★DRAGON [Mizkan Official]

This commercial showcases the deliciousness of Mizkan’s “Shime Nabe” series, featuring the members of Chotokkyu gathering to enjoy a hot pot together.

Seeing the members getting excited around the pot conveys that the flavor lifts your spirits.

The song that further enhances the cheerful atmosphere of the visuals is Chotokkyu’s “Billion Beats (Re-ver.).” It gives the impression of dance music with a striking freshness, and the vocals evoke smiles, conveying a positive vibe.

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kappamaki

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Idemitsu Kosan apollostation “Service Station” Version / “Everyday Life (Massage Parlor)” Version / “10-Second Challenge” VersionHanazawa

Service Station

"Everyday Life (Massage Parlor)" Edition

"10-Second Challenge" Version

This is a commercial that promotes what you can do at Idemitsu’s apollostation, presented with a distinctive worldview.

As people who are about to leave after just refueling, or those getting a massage, let their guard down, children wearing the apollostation “a” approach them.

From there, the ad shifts to a message about what services are available, conveying how broadly it supports users.

Further heightening the distinctive atmosphere of the visuals is a parody song set to the melody of “Ievan Polkka.” The rhythm of the song, which creates a mysterious mood, really leaves an impression.

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kappamaki

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UQ mobile Moe Pink and Cool Blue: “Wouldn’t UQ be fine?” / “Just keep your eyes on UQ” / “If it were UQ, they wouldn’t make you say that” / “It’s for your sake” / “It’s okay to lean on me” / “Love Begins”

Moe Pink and Cool Blue: “Wouldn't UQ work?” (version)

Moe Pink and Cool Blue: “Just keep your eyes on UQ.” (Version)

Moe Pink and Cool Blue: “If it were UQ, we wouldn’t let you say that” Edition

Moe Pink and Cool Blue: “It’s not for you” Edition

Moe Pink and Cool Blue: “It’s okay to depend on me” Edition

Moe Pink and Cool Blue: 'When Love Begins' Edition

This memorable spot, staged like a scene from a romantic drama, is a commercial where Gachapin and Mukku introduce the value and convenience of UQ mobile.

While Gachapin fires off adorable lines, Mukku delivers suave, flirtatious ones.

Both emphasize that with UQ mobile, you can use a reliable network at a great price.

The striking direction really leaves a strong impression!

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Hane Keisuke

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Sky PerfecTV! ‘Still watching TV with an antenna? Options you should know before building a house’ Edition

Still watching TV with an antenna? Options you should know before building a house

This commercial portrays the TV-related options you might consider when building a house, expressed through an exchange between architects.

The story has a junior architect being called out on realism by a veteran, but the information that with SKY PerfecTV’s fiber-optic TV you can watch without a rooftop antenna gives the whole piece a comedic tone.

It clearly conveys the appeal of being able to watch TV without installing an antenna on the roof—preserving the exterior appearance and eliminating maintenance.

You can sense the intention to encourage viewers to consider it positively, given its various advantages.

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kappamaki

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SoftBank SoftBank Hikari “Blue Sky Dance” Version

SoftBank Commercial: SoftBank Hikari 'Blue Sky Dance' Edition

This is a commercial introducing SoftBank Hikari, an internet service with speeds of up to 10 Gbps.

Pikachu dances to the music alongside the familiar Father Dog, highlighting that you can use it for 0 yen for six months if you sign up now.

It’s amusing when the Father Dog boastfully says, “I’m cuter than Pikachu,” and Futenyan responds with the line “Zero empathy,” emphasizing the “zero.” It’s a memorable ad that’s both cute and gives you a little chuckle.

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Hane Keisuke

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Panasonic Refrigerator (NR-C37WS2) “Even Easier to Use” Version / “Designing Space” Version / “Freshness That Lasts” Version

Panasonic Refrigerator (NR-C37WS2) “Even Easier to Use” Version [Panasonic Official]

Panasonic Refrigerator (NR-C37WS2) “Designing Space” Version [Official Panasonic]

Panasonic Refrigerator (NR-C37WS2) “Keeps Food Delicious” Version [Official Panasonic]

This commercial highlights the appeal of Panasonic’s refrigerators by focusing on various aspects.

It shows how the stylish design blends in like interior decor and how features like soft freezing make ingredients easier to use.

It also pays close attention to details such as the ease of using the drawers, conveying a commitment to enhancing everyday life through these various efforts.

The content reflects the company’s stance on creating products that are easy to use for a wide range of people.

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kappamaki

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