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[December 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are always those commercials that suddenly catch your eye, right? From intriguing cast members and catchy music to storylines that draw you in, the latest commercials are packed with elements that spark conversation.

Many of you have probably found yourselves thinking, “What was that commercial?” and searching it up.

In this article, we’ll showcase the latest commercials getting attention in December 2025.

You’re sure to find the one you were looking for, so enjoy reading to the end!

[December 2025] Trending New Commercials (21–30)

Ryukakusan Ryukakusan Direct: “For the throats of professional singers and actors.”Daisuke Sakuma

[CM] Ryukakusan Direct “For the throats of singing and acting professionals” 15 seconds — Ryukakusan Co., Ltd.

This commercial features Daisuke Sakuma straightforwardly explaining what effects Ryukakusan Direct has and where it’s useful.

Because Sakuma often uses his voice for singing and acting, he expresses that using Ryukakusan Direct allows him to head to the set with peace of mind.

It conveys a reassuring message: someone like Sakuma, who already has a cheerful image, can smile even more with Ryukakusan Direct.

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Obayashi Corporation: Opening New Frontiers in Creation — “Summit” EditionTakeru Satoh

Obayashi Corporation TV commercial, Pioneering Creation: “Summit” edition, 30 seconds

In this commercial focusing on the history of tower construction around the world, the recreated scenes of towers under construction are fascinating.

As Takeru Satoh rides an elevator, he looks through binoculars at towers humanity has built in pursuit of greater heights.

A five-storied pagoda, the Eiffel Tower, and Tokyo Skytree all make appearances.

In the final scene, a levitating woman suddenly appears, indicating that the goal has shifted from building towers to reaching outer space.

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[December 2025] Trending New Commercials (31–40)

IDA Laboratories CANMAKE “Koisuru Machikado” VersionHanazawa

CANMAKE TV commercial “Love-struck Street Corner” 30-second version

This commercial introduces a blush through the appearance of Nanoka Hara, who is waiting to meet her boyfriend on Christmas night.

After receiving a message from him saying, “I’ll be a little late,” she nervously applies blush to her cheeks, wishing, “Make me the cutest I’ve ever been today!” The blush’s features are highlighted through this scene.

When the boyfriend character arrives near the end of the commercial, many fans were likely struck right in the heart by Hara’s radiant, beaming smile.

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AI English Conversation Speak: Everyone gather, English Conversation Age 0! “Go to the zoo” version / “Many friends” versionRyo Yoshizawa

Gather round, English Conversation Age 0! “Go to the Zoo” Edition — AI English Conversation Speak

Gather around, English Conversation Age 0! “Many Friends” edition — AI English Conversation Speak

This is a commercial for the AI English conversation app Speak that describes beginners as being at the “English Conversation Age 0” stage, with the tagline “Gather, English Conversation Age 0.” In keeping with the tagline, the ad features a humorous touch where Ryō Yoshizawa’s voice is transformed into a child’s voice as he practices English.

Thanks to that gimmick, Yoshizawa, earnestly speaking English, comes across as quite adorable.

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Aflac: Insurance that colors living with the peace of mind you want — Anshin Palette “Everyone’s Declaration” / “When Worries Increase”Koutaro Yoshida, Mari Hamada, Manami Higa, Kyo Hongo, Goro Yoshida

Insurance that brings the peace of mind you want and colors your life: Anshin Palette — Everyone’s Declaration Edition

This commercial features Kotaro Yoshida and his family talking about the journey of life, conveying that insurance is important for living well.

It expresses that with Aflac’s Anshin Palette, the product closely supports each person’s way of living and enriches their everyday life.

The bright atmosphere and the smiling conversations also strongly communicate a sense of reassurance.

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Sapporo Breweries Sapporo Draft Beer Black Label Adult Elevator: “To My Past Self” / “Design of Time” / “Clarity” / “Smiles and Tears”Satoshi Tsumabuki, Yumi Matsutoya

Yumi Matsutoya appears in the “Adult Elevator” series! “Which would you rather write: a song that brings tears or a song that brings smiles?” She answers Satoshi Tsumabuki’s question head-on — New commercial for Sapporo Draft Beer Black Label

The Adult Elevator series has featured numerous celebrities over the years, including actors and musicians.

This time, Yumi Matsutoya appears and answers questions from Satoshi Tsumabuki.

Her responses vividly convey her views on life and the values she holds in her musical activities.

The commercial as a whole has a calm tone, resulting in a cool CM that embodies the theme of adulthood.

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Alinamin Pharmaceutical Alinamin V “Could it be brain fatigue?” versionEmma Miyazawa

“Could it be brain fatigue?” version

This commercial suggests that the fatigue you feel in everyday life may be caused by brain fatigue—and proposes alleviating it with Alinamin.

Emma Miyazawa portrays how brain-related fatigue can be felt in the body and head, and the path to improvement is also depicted.

By clearly showing which ingredients have what effects, the ad conveys a sense of reassurance about taking it.

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