A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
Mercedes-Benz, the German-born automaker, is widely perceived in Japan as a luxury brand.
Their commercials enhance that image even further, showcasing refined ride comfort and stylish design in compelling ways.
In this article, we’ll introduce a comprehensive lineup of Mercedes-Benz commercials produced to date.
There are many ads distinguished by their sophisticated visual beauty, so please take your time and enjoy them.
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Mercedes-Benz commercial roundup. Compelling presentations that convey the allure of these sophisticated cars (21–30)
E-Class「How does it feel?」
This piece was created by Yessian Music, a sound company specializing in surround mixing for original music and sound design for films, commercials, and television.
“Masterpiece” is a perfect fit for the Mercedes-Benz E-Class, a model that combines style with luxury.
The lower-register electric guitar maintains a steady tempo while conveying a sense of speed.
It also carries a 1970s British rock vibe, and although it may seem simple at first glance, it blends traditional weight and gravitas—truly a Masterpiece in every sense of the word.
EQA: “The new EQA, to a new you.”
Jacob Steele is a producer, singer-songwriter, and composer based in Nashville, Tennessee, USA.
If you like a relaxed, luxurious vibe, we recommend “See in Myself.” It features Dutch pop singer Sheta as a guest artist.
As the title suggests, it’s a chill track with a spiritual feel that looks inward and faces oneself.
Its laid-back tempo is stylish and creates a sophisticated, luxurious atmosphere—perfect for night drives or whenever you want to unwind.
Mercedes-Benz commercials roundup. Captivating presentations that convey the allure of these sophisticated cars (31–40)
C-Class Cabriolet「Amazed again」
Elegant and noble pieces also suit luxury cars like Mercedes-Benz.
The Scottish composer Lorne Balfe works not only on films and TV dramas but also on video game music, and his piece “Amazed Again” expresses elegance through classical music.
However, the elegance here isn’t a carefree, ever-happy kind; it’s the kind of refined elegance earned through a life of ups and downs—where adult values and a discerning taste for quality emerge, and one steps up to claim it.
The cool timbre of the violin tells that story in a weighty, powerful composition.
Mercedes-Benz: Gasoline or electric? “Mercedes fulfills both desires.”
Mercedes-Benz makes both gasoline cars and electric vehicles.
That message is conveyed in the commercial titled “Mercedes satisfies both desires.” A variety of models appear, each showcasing powerful performance.
Mercedes-Benz The new V-Class “A life beyond compare.”
This is a commercial for the Mercedes-Benz V-Class minivan.
It fully showcases the luxurious feel characteristic of Mercedes and the comfort of a minivan, and that premium quality comes through clearly even on screen.
The simple, car-focused visuals combined with the calm narration create an overall sense of luxury throughout the commercial.
4MATIC「Sunday driver」
Even with luxury cars, the mood of the music changes greatly depending on the TV commercial’s content.
Since they’re luxury vehicles, I think you often hear sophisticated tracks or music that conveys weight and elegance.
But if the TV commercial has a comical tone, that’s not necessarily the case.
Odd Nosdam, an American hip-hop producer who creates a variety of remixes, has a track called “FBT51” where the xylophone’s timbre adds a sense of cuteness.
It’s fun how the gap created by deliberately using a song that even children would enjoy can make for such a striking effect.
The Mercedes-Benz EQA debuts
EVER, which was tied up with Mercedes-Benz’s EQA web commercial, is the fourth digital single released in 2020 by EOW, a band based in Shibuya, Tokyo.
The song pairs relatable lyrics that portray the struggle and conflict of our fast-paced modern era with a groove-rich sound rooted in Black music, while Laco’s mellow yet emotional vocals resonate beautifully.
The animated music video is also excellent, and it gives you the courage to live authentically as yourself.
Drawing on the currents of Reiwa-era pop, it’s a stylish track that’s perfect for an inspiring drive.
