RAG MusicCM
Lovely commercial jingle

Summary of Biore commercials. Also note the star-studded cast.

Biore is a skincare brand developed by Kao.

Biore offers products such as facial cleansers, makeup removers, and lotions for women, and also features various sub-brands like Biore u, which focuses on hand soaps and body washes, and Men’s Biore for men.

In this article, we’ll introduce a range of Biore-related commercials all at once.

Many of these commercials feature popular actors, so be sure to pay attention to the cast as you watch.

Let’s dive in and see what kinds of commercials there are!

Biore commercial roundup. Don’t miss the star-studded cast (1–10)

Kao Humming Fine Heat-Resistant Men “Summer Smell” VersionKei Tanaka, Satoru Matsuo

[CM] Kao Humming Fuwasara Smooth

This commercial portrays people who feel self-conscious about their sweat odor and can’t get close to others, highlighting how Humming solves that worry.

Kei Tanaka and Satoru Matsuo appear as people with the same concern, comically expressing their struggle until Humming comes to the rescue by mirroring each other’s movements.

The way they glance at each other and move in sync at the same moments creates a sense of unity that also makes it feel fun, doesn’t it?

Kao Bioré u The Body “Now Is the Time to Care About Friction” VersionKei Tanaka, Kanna Hashimoto

Kao Bioré u The Body CM “Now, when friction is a concern” Version 15 seconds

In the dry season, many people may find that just having clothing rub against their skin causes irritation.

This commercial promotes that with Biore u The Body, you can wash your body thoroughly without scrubbing.

Under the slogan “frictionless,” Kanna Hashimoto and Kei Tanaka are shown washing with lots of foam.

Even just watching the footage conveys how incredibly comfortable the wash feels.

Kao Bioré u The Body: ‘For Adult Dry Skin’ VersionKei Tanaka, Noriko Eguchi

Kei Tanaka dresses as a bartender and recommends bubbles!? Noriko Eguchi shows an “entranced” look in Kao’s new Biore u The Body commercial.

This is a commercial for Biore u The Body, featuring Kei Tanaka as a bartender and Noriko Eguchi as a bar patron.

When Eguchi mentions, while rubbing her elbow, that her skin is dry, Tanaka recommends The Body.

The key point of this ad is its appeal as a product “for adults with dry skin,” with a mature atmosphere used throughout the commercial.

Biore commercial roundup: Also highlighting the star-studded cast (11–20)

Kao Biore u The Body: “Parent and child, the bliss of frictionless washing!”Kei Tanaka

Kao Bioré u The Body Commercial: “Friction-Free Pleasure for Parents and Kids!” 15 seconds

This is a commercial for Biore u The Body that promotes how its foam dispenses directly from the bottle, allowing you to wash your body while minimizing friction on the skin.

This time, Kei Tanaka appears as the father.

It begins with a scene of him riding a bicycle uphill with a small child in the rear seat.

In the latter half, the scene shifts to the bath, highlighting the fine, creamy foam of The Body and its pleasant, frictionless feel.

Tanaka’s unguarded smile conveys the product’s appeal.

Kao Biore UV “Anthem Film” VersionStray Kids

Kao Biore UV × Stray Kids | Anthem Film 60 sec (JP)

This is a commercial for Biore UV sunscreen that refocuses attention on how wonderful it is to spend time under the bright sun.

Members of Stray Kids appear in the ad, encouraging viewers to step outside without fearing the sun.

The CM ends with a lovely message: “SUNLIGHT IS YOUR SPOTLIGHT.”

Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?

Kao Biore u Body Wash “Moisturizing Parody Song” Version

Kao Biore u Body Wash Moist Version Jingle CM Biore Mom

As an autumn children’s song long beloved in Japan, “Mushi no Koe” (“Voices of Insects”) is a famous tune that you’ll likely recognize as soon as you hear its melody.

This commercial boldly turns “Mushi no Koe” into a parody song.

It features the familiar Biore CM family and offers a heartwarming scene of moisturizing dry, winter-worn knees.

The choral arrangement is memorable too, and if you let your guard down, you might find yourself singing along with these new lyrics instead.