Summary of Biore commercials. Also note the star-studded cast.
Biore is a skincare brand developed by Kao.
Biore offers products such as facial cleansers, makeup removers, and lotions for women, and also features various sub-brands like Biore u, which focuses on hand soaps and body washes, and Men’s Biore for men.
In this article, we’ll introduce a range of Biore-related commercials all at once.
Many of these commercials feature popular actors, so be sure to pay attention to the cast as you watch.
Let’s dive in and see what kinds of commercials there are!
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Haru. A compilation of ads highlighting her transparent, fresh charm.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A collection of commercials featuring Aya Omasa. Her cool beauty is captivating!
- The Nishitan Clinic commercial: its ultra-star-studded cast is the main draw!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
Biore commercials roundup: Spotlight on the star-studded casting (21–30)
Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue
This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.
Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.
Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.
It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.
Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido
This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.
Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.
The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.
Kao Bioré Body Sheets: “The Song of the All-Over Refresh Sheets”
This memorable commercial featuring an original song that says “Kids’ job is to sweat” is an ad for Kao’s Biore Body Sheets.
Kids sweat a lot—whether they’re playing hard or sleeping a lot.
The video highlights how just a quick wipe can make them feel as fresh as if they’d taken a shower.
Kao Biore u Kitchen Gel Hand Soap: “Off in One Go”
This is a commercial for Biore u Kitchen Gel Hand Soap, a hand soap for kitchen use.
The product’s features are introduced to a snappy melody, and many people probably found themselves listening all the way to the end.
What’s more, because it shows specific ways to use it in the kitchen, I imagine many viewers thought, “I want to try it!”
The song used in the Biore u Smile Time Fresh Citrus commercial is an original Biore song performed by comedian and actor Tomomitsu Yamaguchi.
While Biore might strongly evoke the image of the “Biore Mom,” having Yamaguchi sing gives a solid and reassuring impression of a “Biore Dad” as well.
Above all, his rugged vocals create a warm commercial where the whole family—dads and moms included—washes their bodies with Biore’s foam.
Kao Biore “For soft, water-embraced skin”
This is the Biore facial wash commercial by Kao, titled “Aseranai Asa” (An Unhurried Morning), featuring model Satoko Koizumi.
In the dry season, we tend to panic about moisturizing right after washing our face, but this ad conveys that it’s okay—there’s time to spare in the morning.
Koizumi’s clear, luminous presence adds to the charm, making it a lovely commercial.
The CM song is MISIA’s digital-only single from 2005, “SHININ’ ~Nijiiro no Rhythm~.” MISIA’s expansive vocals perfectly match the refreshing morning vibe of the spot.
Kao Biore “Biore × Kishin Shinoyama” VersionNana Eikura
This song used in Kao’s Bioré web commercial, Spitz’s “Ai no Shirushi,” was originally released in 1998 as PUFFY’s sixth single.
Although many people strongly associate the song with PUFFY’s performance, it was written and composed by Spitz’s Masamune Kusano, and his self-cover version was featured as the CM song.
It’s a pop yet laid-back track, and you can’t help but think it’s just like Kusano to make a male vocal sound this cute.
Kao Biore Facial Cleansing FoamSaori Yagi
Here is the Kao Biore facial cleanser commercial featuring Saori Yagi.
Saori Yagi has appeared in the Kao Biore commercial series since 1986.
The song is “75% no Koibito” (“75% Lover”), sung by Yagi herself and released in 1987.
This commercial series marked her acting debut and became a stepping stone to numerous TV dramas and films—her breakout work, so to speak.
Facial cleanser commercials have always maintained a timeless freshness, no matter how many years pass.
It’s a wonderful commercial and song that showcase the cutting edge of the 1980s.
