RAG MusicCM
Lovely commercial jingle

Summary of Biore commercials. Also note the star-studded cast.

Biore is a skincare brand developed by Kao.

Biore offers products such as facial cleansers, makeup removers, and lotions for women, and also features various sub-brands like Biore u, which focuses on hand soaps and body washes, and Men’s Biore for men.

In this article, we’ll introduce a range of Biore-related commercials all at once.

Many of these commercials feature popular actors, so be sure to pay attention to the cast as you watch.

Let’s dive in and see what kinds of commercials there are!

Biore commercials roundup: Spotlight on the star-studded casting (21–30)

Kao Biore Facial Cleansing Foam

[CM] Kao 'Biore Facial Wash' 2008

This commercial introduces how Biore’s facial cleanser addresses specific skincare concerns and what effects it delivers.

It contains serum ingredients, and you can sense the joy—reflected in the bright expressions—of being able to prevent dryness while cleansing.

The song that further emphasizes the refreshing atmosphere of the visuals is Sotte Bosse’s “Hajimari no Uta.” The combination of the powerful, resonant beat and the soaring vocals is striking, evoking an image of moving forward with a positive outlook.

Kao Biore Smooth Powder Sheets

[Animated CM] Kao Biore Sarasarā Powder Sheets “Hang in there! Hidden Sweat Project” — G-angle/Yoshihiro Kanno

This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.

High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.

The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.

With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.

Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue

This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.

Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.

Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.

It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.

Kao Biore u Kitchen Gel Hand Soap: “Off in One Go”

Kao Biore u Biore u Kitchen Gel Hand Soap - All-Off Edition TV Commercial

This is a commercial for Biore u Kitchen Gel Hand Soap, a hand soap for kitchen use.

The product’s features are introduced to a snappy melody, and many people probably found themselves listening all the way to the end.

What’s more, because it shows specific ways to use it in the kitchen, I imagine many viewers thought, “I want to try it!”

The song used in the Biore u Smile Time Fresh Citrus commercial is an original Biore song performed by comedian and actor Tomomitsu Yamaguchi.

While Biore might strongly evoke the image of the “Biore Mom,” having Yamaguchi sing gives a solid and reassuring impression of a “Biore Dad” as well.

Above all, his rugged vocals create a warm commercial where the whole family—dads and moms included—washes their bodies with Biore’s foam.

Kao Biore u Body Wash “Moisturizing Parody Song” Version

Kao Biore u Body Wash Moist Version Jingle CM Biore Mom

As an autumn children’s song long beloved in Japan, “Mushi no Koe” (“Voices of Insects”) is a famous tune that you’ll likely recognize as soon as you hear its melody.

This commercial boldly turns “Mushi no Koe” into a parody song.

It features the familiar Biore CM family and offers a heartwarming scene of moisturizing dry, winter-worn knees.

The choral arrangement is memorable too, and if you let your guard down, you might find yourself singing along with these new lyrics instead.

Kao Biore “Biore × Kishin Shinoyama” VersionNana Eikura

Kishin Shinoyama captures Nana Eikura’s unadorned true self — Biore “Skin. Biore × Kishin Shinoyama 0→100 Years” project web video

This song used in Kao’s Bioré web commercial, Spitz’s “Ai no Shirushi,” was originally released in 1998 as PUFFY’s sixth single.

Although many people strongly associate the song with PUFFY’s performance, it was written and composed by Spitz’s Masamune Kusano, and his self-cover version was featured as the CM song.

It’s a pop yet laid-back track, and you can’t help but think it’s just like Kusano to make a male vocal sound this cute.

Kao Biore Facial Cleansing FoamSaori Yagi

Saori Yagi Biore commercial

Here is the Kao Biore facial cleanser commercial featuring Saori Yagi.

Saori Yagi has appeared in the Kao Biore commercial series since 1986.

The song is “75% no Koibito” (“75% Lover”), sung by Yagi herself and released in 1987.

This commercial series marked her acting debut and became a stepping stone to numerous TV dramas and films—her breakout work, so to speak.

Facial cleanser commercials have always maintained a timeless freshness, no matter how many years pass.

It’s a wonderful commercial and song that showcase the cutting edge of the 1980s.