[Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
The commercials for Suntory BOSS, which have drawn long-standing attention thanks to legendary Hollywood actor Tommy Lee Jones—famed for roles in movies like Men in Black—serving as the brand’s image character.
Many of the commercials are memorable, ranging from hilarious to deeply moving.
In this article, we’ll introduce all the songs used in BOSS commercials aired to date.
A wide variety of tracks have been selected, spanning eras and both Western and Japanese music, so be sure to find your favorite!
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[Suntory BOSS] Songs from BOSS commercials: A roundup of all the historic CM tracks! (1–10)
After all, I’m an idolKawai Yūmi
This is one of the classic Suntory BOSS commercials featuring Alien Jones.
The star this time is Yumi Kawai.
It tells the moving story of an ordinary girl who, after posting videos, grows into a hugely popular idol.
In the commercial, Kawai covers Kyoko Koizumi’s famous song “Nantettatte Idol” (“Because I’m an Idol”).
The arrangement is very different in tone from the original, making it a compelling listen!
threadNakajima Miyuki
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.
A Naked Heartaimyon
Naked Heart, the massive hit song sung by Aimyon.
It’s featured in Suntory BOSS’s commercial “Alien Jones: The Usual Vending Machine.” In it, Koji Yakusho plays a human who is saddened when his beloved vending machine is removed.
It’s interesting how the ad pairs a rather surreal story with a moving ballad.
As for the song itself, it’s a ballad about unrequited love, so I hope you’ll take your time and listen to it.
Its heartrending lyrics will tighten your chest.
[Suntory BOSS] BOSS commercial songs: A roundup of all the CM tracks through the years! (11–20)
Inspector Pepperpinku redii
In addition to the familiar Tommy Lee Jones and Koji Yakusho, comedian Yasuko also appears in the commercial for Suntory’s bottled coffee, Craft Boss.
The ad features a stakeout-themed story with a humorous twist: the person they thought was the suspect turns out to be Yasuko.
It effectively conveys that Craft Boss is the perfect partner for work.
The background music is Pink Lady’s 1976 hit Pepper Keibu.
There’s something irresistibly romantic about choosing a Showa-era idol song in the Reiwa era.
Moon RiverTeshima Aoi
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Darren from the film ‘City of Light’Michael Laurence Nyman
In this commercial, Tommy Lee Jones appears as a florist who comes and goes from a TV station.
It portrays behind-the-scenes glimpses of Shinobu Sakagami, Tsuyoshi Takei, and Matsuko Deluxe, and also shows staff working inside the station, including Osamu Suzuki.
Through these scenes, it emphasizes that Japanese television is an indispensable part of our lives.
The background music features “Darren,” a piece composed by British musician Michael Nyman for the film Wonderland.
LOVE THEME FROM SUNFLOWERHenry Mancini
This is a Suntory Craft Boss commercial that looks like an alien named Jones, who has come to survey Earth, is reporting on human behavior.
Since it’s a spot for Craft Boss’s “Not-Too-Sweet Italiano,” the story unfolds as if it’s about Earthlings in Italy.
With a wry, ironic tone, it describes how the fantastical terrain of interlacing waterways can make visitors feel like movie characters.
Another highlight is the use of Henry Mancini’s ‘Love Theme from Sunflower,’ famous from film music, as the BGM.
Framing it with a movie theme song set in Italy, and showing people acting like locals to the music, creates a playful, immersive world.
