[Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
The commercials for Suntory BOSS, which have drawn long-standing attention thanks to legendary Hollywood actor Tommy Lee Jones—famed for roles in movies like Men in Black—serving as the brand’s image character.
Many of the commercials are memorable, ranging from hilarious to deeply moving.
In this article, we’ll introduce all the songs used in BOSS commercials aired to date.
A wide variety of tracks have been selected, spanning eras and both Western and Japanese music, so be sure to find your favorite!
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[Suntory BOSS] BOSS commercial songs: A roundup of all the CM tracks through the years! (11–20)
Headlights / TaillightsNakajima Miyuki
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.
Moon RiverTeshima Aoi
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
metropoliskurisutaru kingu
The Suntory BOSS commercial depicting Alien Jones observing human behavior focuses this time on Koji Yakusho’s search for his true calling.
Inspired by how Craft BOSS is the perfect companion for outings, the ad conveys the courage to venture into unknown worlds.
Another highlight is the use of Crystal King’s “Daitokai (The Metropolis),” whose gradually building and releasing progression underscores Yakusho’s sense of having found his vocation and looking to the future with newfound clarity.
UFOpinku redii
Speaking of Suntory Craft Boss’s commercial series, it’s known for Tommy Lee Jones playing an alien and Koji Yakusho portraying a mature character.
In the “Alien Jones: Town Revitalization” edition, a new alien character played by Yurina Hirate joins the familiar lineup.
This spot features an arranged version of Pink Lady’s classic hit “UFO.” It’s a fun touch that ties in with the aliens and UFOs appearing in the commercial.
applausechiaki naomi
This commercial aired starting in September 2015 and, in addition to the familiar Tommy Lee Jones, features Mitsu Mangrove and Kazuo Tokumitsu.
It’s structured as if Mitsu Mangrove is looking back on her life, with Naomi Chiaki’s “Kassai” used as the background music.
Combined with the BGM, it turns into a tear-jerking commercial.
At HomeNakajima Miyuki
Included on the 1977 album “A-RI-GA-TO-U.” A timeless classic.
You can sense a touch of innocence in Miyuki Nakajima’s vocals.
More recently, it made headlines when Mitsuki Takahata, one of the entertainment world’s top singing actresses, covered it.
Jones, who came from Tokyo under the pretext of conducting a survey, is helping out with the fishing at a fishing port.
A gyaru fisherwoman played by Yukipoyo quips, “So why are you here?” As always, it’s surreal, but in the end it carries a very, very important message.
[Suntory BOSS] BOSS commercial songs: A complete showcase of past CM tracks! (21–30)
Time, stop.Yazawa Eikichi
Set to a classic hit by Eikichi Yazawa, this heartwarming commercial portrays senior construction worker Yutaka Matsushige and his junior, Pistol Takehara, at a construction company.
When a cherished jacket belonging to the senior gets a hole, the junior presents him with a new one as a retirement gift.
The senior tries to refuse, saying, “Don’t worry about it,” but the junior replies, “It’s a giveaway, so it’s fine,” smoothly segueing into a campaign announcement.
In the end, the ad also conveys a distinctly Japanese spirit of cherishing one’s belongings with the line, “In this country, there are times when things that are worn and dirty are beautiful.”