[Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
The commercials for Suntory BOSS, which have drawn long-standing attention thanks to legendary Hollywood actor Tommy Lee Jones—famed for roles in movies like Men in Black—serving as the brand’s image character.
Many of the commercials are memorable, ranging from hilarious to deeply moving.
In this article, we’ll introduce all the songs used in BOSS commercials aired to date.
A wide variety of tracks have been selected, spanning eras and both Western and Japanese music, so be sure to find your favorite!
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[Suntory BOSS] BOSS commercial songs: A complete showcase of past CM tracks! (21–30)
Flute (Kazabue) ~ Asuka’s Theme ~Ōshima Michiru
This piece was specially written as the opening theme for NHK’s morning drama “Asuka.” I’m sure many of you are familiar with it! The music is by Michiru Oshima, with Fumiaki Miyamoto on oboe.
Incidentally, this song is a famous piece often used as background music during the conversation time at weddings and in a variety of other scenes.
Here, it’s boldly used for a comical staging, giving it a surreal impression!
Begin the BeguineCole Porter
This commercial aired starting in February 2018 and features Tommy Lee Jones, well-known for his role as the alien Jones, alongside Mana Ashida, who has been famous in Japan since her child-actor days.
The theme is that Jones, who has been working nonstop on his exploration of Earth, takes a vacation in Hawaii.
The background music is said to be Cole Porter’s “Begin the Beguine.”
My Way (cover)Takehara Pisutoru
There aren’t many musicians who can create songs that resonate so deeply with just an acoustic guitar and vocals.
This is a bold Japanese-language cover of a Frank Sinatra classic.
The song was chosen for a commercial featuring a street-side vending machine.
The ad was released exclusively on the web in April 2019.
It was well received and remains one of the series’ most popular installments.
Haven’t Met You YetMichael Bublé
A bizarre scene where all the office desks have been replaced with kotatsu.
As Hana Sugisaki explains, “We’re almost finished,” an alien named Jones, disguised as a contractor, is busily at work behind her.
Masato Sakai, playing the boss, is stunned by the bold makeover, muttering, “Kotatsu, huh?” At that moment, a strong gust whooshes in from the front, and the title “A new wind has blown” appears.
The whole series really is surreal.
The music is by Michael Bublé, a male big-band singer who’s also active as a singer-songwriter and actor.
MARIAYazawa Eikichi
A straightforward love song by Eikichi Yazawa, whose powerful yet gentle vocals resonate in the heart.
Released as a single in May 1996, it also became well known as the song for Suntory BOSS commercials.
In July of the same year, an acclaimed album bearing this song’s title, “MARIA,” was released.
This piece sings of a timeless bond of fate to a cherished person smiling in a faded photograph.
It is said to reflect his feelings for his real-life partner, and its earnest expression of love is deeply moving.
Its universal message of love reminds us to feel grateful for those we hold dear.
A street corner where even lovers get wetNakamura Masatoshi
The BOSS commercial that aired starting in September 2015.
In addition to the familiar Tommy Lee Jones as Alien Jones, actor Takeshi Ukaji and comedian Asako Ito also appeared, which became a hot topic.
The background music used was Masatoshi Nakamura’s “Koibito mo Nureru Machikado” (“A Street Corner Where Lovers Also Get Wet”), and it features a pun on “koi” meaning both “love” and “carp.”
SHAKESMAP
In this commercial from the 2013 “Alien Jones Earth Exploration Series,” members of SMAP, who were active at the time, appeared as themselves and drew a lot of attention.
Two SMAP songs were used as the CM songs, and in the latter half’s concert encore, the classic “SHAKE” was featured.