RAG MusicCM
Lovely commercial jingle

Complete collection of car commercials and commercial songs. A comprehensive showcase of CM/ads and CM songs for domestic and foreign car brands.

When you watch TV, you probably see a lot of commercials, and among them, car commercials are especially frequent, aren’t they?

That’s no surprise—there are eight manufacturers whose ads are commonly seen in Japan, and when you add overseas brands to the mix, it’s only natural that you’ll come across car commercials often.

What’s more, each manufacturer chooses music that perfectly fits their commercials, and each of those songs often becomes a hot topic with people asking, “Whose song is that?”

In this article, we’ll introduce those buzzworthy car maker commercials along with the songs featured in them.

You’re likely to find a commercial you happened to see—or a catchy song you heard in one of them.

Let’s dive right in.

Volkswagen (1–10)

Volkswagen RoboBoy

SunnyBoney M

Boney M.

was a disco band from Germany active in the 1970s and ’80s, known for hits like “Rasputin.” This song is one they covered; the original was released by Bobby Hebb in 1966.

He wrote it while thinking of his late brother.

In Boney M.’s cover version, you can enjoy the cool vibe of classic disco sound.

Hirakawa Masako (Bōkarisuto: Sakata Mizumako)
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Audi (1–10)

Audi RS 6 Avant Debut

EverythingSean Christopher

Sean Christopher – Everything
EverythingSean Christopher

This track, with its mysterious, ruggedly cool vibe, is called “Everything.” It was featured in an Audi RS Avant commercial.

It’s a song released in 2013 by singer-songwriter Sean Christopher.

The bluesy guitar paired with the languid vocals pulls you right into its world.

It swells all at once, then settles—those dynamic shifts throughout are irresistible.

It’s especially recommended if you’re looking for something like Michael Bublé’s rendition of “Feeling Good.”

Yoimachi Jēn
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Audi The all-new Audi Q5

Fools RhythmTwo Fingers

This is “Fool Rhythm” by Two Fingers, featured in the commercial for the new Audi Q5.

Two Fingers is an alias project of Amon Tobin—often hailed as a genius musician—known for performances that combine projection mapping and music.

The beatmaking showcases his exceptional sense for sound design: thunderous, roaring low end with claps and noise intertwining around it.

The track is included on the 2012 album Stunt Rhythm.

Yoimachi Jēn
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Audi R8 Spyder「R8 Spyder quattro」

OtowaSakamoto Ryuichi

Ryuichi Sakamoto, a world-renowned musician known for his energetic range of activities.

The piece “Otowa” was chosen as the theme for the commercial of Audi’s sports car, the R8 Spyder.

It is included on the compilation album “Year Book 2005–2014,” which gathers previously unreleased tracks.

The title was reportedly inspired by the archaic feel of the Japanese language and the imagery of wings.

Sakamoto has said he aimed to harmonize sound with a sense of speed, and the track’s beauty, lightness, and elegance conjure up scenes of cityscapes and nature alike—an arresting number.

I think it pairs perfectly with moments when you want to spend quality time.

KEI
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Audi Support for the Japan National Soccer Team (Zaccheroni)

Aida MarchGiuseppe Verdi

This commercial expresses the desire to cheer on Japan’s national team as they take on the World Cup, using Audi cars as the medium.

By linking a car’s engine with the pre-game team huddle, it depicts Audi cars forming a circle and playing a tune, conveying bonds and strength.

The music that strongly underscores this supportive stance and power is the ‘Aida March,’ well known as a soccer chant.

It gives the impression of a song that unites voices rather than relying on words, evoking a powerful image of giving a strong push from behind.

kappamaki
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