[iichiko Commercials] Popular and All-Time Commercials Collection [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Iichiko, an authentic shochu known for its catchphrase “The Napoleon of Downtown,” is a popular shochu you can find at convenience stores and supermarkets.

It’s a long-selling product that has been loved for many years, and in fact, TV commercials have been airing since 1986.

There are several series, including ones featuring landscapes from around the world and others with period-drama-style direction, and all of them evoke a sense of nostalgia when you watch them.

In this article, we’ll introduce those past commercials along with the music used in each.

Of course, we’ve also included the latest commercial, so be sure to check it out.

[Iichiko Commercials] Popular and Historic Commercials Summary [2026] (61–70)

Sanwa Shurui iichiko “Saint Petersburg” Version

iichiko TV Commercial 2004: Saint Petersburg Edition

This commercial is the “Saint Petersburg” version that aired in 2004.

In the CM, you see the majestic canals from a perspective that makes it feel as if you’re riding on a boat.

The drawbridges that open, illuminated at night, are beautiful as well.

The background music, “Ima wa, Kono Mama” (For Now, Just Like This), was used in iichiko commercials for a long stretch from 2001 to 2005.

Alongside songs like “Toki wa Ima, Kimi no Naka” (The Time Is Now, Within You) and “Oso Sugita Kisetsu” (A Season Too Late), many people probably strongly associate this track with iichiko.

The lyrics by Mari Hayama take a woman’s perspective on parting, making it a deeply moving song.

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