Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
Kampo Life Insurance, one of the companies in the Japan Post Group, is a familiar life insurance provider that many people appreciate, as its products are also available at post office counters.
You often see commercials for Kampo Life when watching TV or video sites, don’t you?
Many of their commercials portray representatives who value staying close to their customers, and watching them naturally inspires a sense of trust.
In this article, we’ll introduce a comprehensive selection of Kampo Life commercials, both old and new, so please take this opportunity to revisit them.
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Compilation of Japan Post Insurance commercials: Heartwarming ads that show how they stand by their customers (21–30)
Kampo Seimei: “While Strolling Around the Neighborhood – Education Insurance Introduction”Mari Natsuki
This is a commercial where a pregnant woman is encouraged by her mother-in-law, Mari Natsuki, to get a Kanpo Life education insurance policy.
A few days later, a Kanpo Life representative visits their home and explains the details of the policy.
When the representative begins with “At Kanpo Life…,” the dogs start barking.
Wondering what’s going on, it turns out Kanpo Life is “number one” in the number of education insurance policies in force.
It’s a witty, friendly commercial! The BGM is “The Whistler and His Dog,” a tune often used in other companies’ commercials as well.
It’s a calm, convivial piece of music.
Kampo Life: “Strolling Around the Neighborhood – The Evolving Insurance Edition”First Summer Uika, Jiro (Sissonne), Igo Shogi
While First Summer Uika is walking her dog, she’s stopped by Jiro from Japan Post Insurance and the comedy duo Igo Shogi.
They highlight the convenience of being able to check your insurance details on a smartphone and emphasize how attentively the company listens to customers’ voices.
Matching the keyword “listening,” there’s a playful effect where everyone’s ears twitch, and in the latter half even the dog with Uika moves its ears to underscore the point.
It’s a cute and memorable commercial.
The BGM is “The Whistler and His Dog,” which perfectly fits the ad’s staging—a tune with an adorably catchy melody.
A 100-year life. Yorisou Kanpo: “Standing by that happiness” / “Standing by that dream”Kina Yazaki, Uta Aoi
This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.
The progress bar displayed at the bottom of the screen in step with each life stage is striking.
Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.
The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.
Kampo Life Insurance Endowment Policy: “New Employees, the Never-Ending Anxiety Problem”
This Kanpo Life commercial is an introduction to an endowment insurance policy aimed at new working adults.
As two young employees talk about their financial worries in a Chinese restaurant, Mr.
Kanpo appears and explains the details and appeal of the endowment policy.
It’s a commercial that feels especially relevant to people who have just entered the workforce.